CATI IN 2019: Battling Declining Response Rates

2023-11-30T15:47:55+00:00October 30, 2019|Marketing, Methodology, Online|

The transition away from telephone interviewing is well underway. Online polls now make up the principal source of data on consumer opinion surveys, with CATI projects largely being relegated to B2B audiences, historic tracking studies and geographic areas that lack online representation. Although online has now become the preferred methodology [...]