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So far admin has created 35 blog entries.

John Wulff: Humans first

2021-04-30T14:53:15+00:00April 30, 2021|Uncategorized|

John Wulff has always been excited about what numbers can tell us, and he found a home for his skill set in the market research industry, with Logit. "The most successful people are the most inquisitive," says our Senior Vice President, Business Development, "they have a passion for diligence and [...]

Tim Sinke: Trust the process

2021-05-20T17:40:15+00:00April 23, 2021|Uncategorized|

Tim Sinke describes his role as Logit’s Chief Operating Officer as “bringing people and process together in a research environment”. As client and industry needs are constantly changing, it’s imperative that market research companies remain focused on meeting timelines to bring technology-driven solutions to the marketplace, while also shortening product [...]

Keeping your market research data safe and secure

2021-03-18T14:01:12+00:00March 18, 2021|Business, Information, Marketing, Methodology, Technology|

Market research companies are faced with varying challenges and security threats when it comes to protecting their data. Over the last two years, there have been many breaches exposing millions of data records as cybercriminals have been targeting both the public and private sectors.

The Importance of a Blended Methodology

2021-01-26T22:19:45+00:00November 28, 2019|Information, Marketing, Methodology|

Everyone thinks you need a certain personality to be a market researcher, but you don’t have to be Sherlock Holmes for a successful career in this field. Of course, some skill in observation and investigation—and a keen interest in people—can certainly go a long way. Many people can get a [...]

Multicultural Research: Top 3 Things You Should Know

2019-11-13T14:47:36+00:00November 13, 2019|Business, Marketing, Methodology|

Multicultural Research: Top 3 Things You Should Know According to a 2017 American Community Survey, one in seven US residents are foreign born. In Canada, that number is even higher. At the time of the 2011 National Household Survey, 1 in 5 Canadians were born outside Canada. This large influx [...]