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Multicultural Research: Top 3 Things You Should Know

2019-11-13T14:47:36+00:00November 13, 2019|Business, Marketing, Methodology|

Multicultural Research: Top 3 Things You Should Know According to a 2017 American Community Survey, one in seven US residents are foreign born. In Canada, that number is even higher. At the time of the 2011 National Household Survey, 1 in 5 Canadians were born outside Canada. This large influx [...]

CATI IN 2019: Battling Declining Response Rates

2019-10-30T15:22:58+00:00October 30, 2019|Marketing, Methodology|

The transition away from telephone interviewing is well underway. Online polls now make up the principal source of data on consumer opinion surveys, with CATI projects largely being relegated to B2B audiences, historic tracking studies and geographic areas that lack online representation. Although online has now become the preferred methodology [...]

Top Three Research Lessons From Election Season Polling

2019-10-17T19:36:37+00:00October 17, 2019|Information, Media, Methodology, Technology|

With the Canadian Federal Election taking place on October 21st and the US Presidential election slated for 2020, it’s a perfect time for us researchers to reflect upon sampling, declining response rates, margins of error, and questionnaire wording for federal election polling surveys. Those of you who are not researchers [...]

Things to Think About When Conducting DIY Research

2019-09-26T15:50:10+00:00September 26, 2019|Methodology, Technology|

Smaller companies, especially start-ups, often face challenges because they lack financial security or specialist resources such as research leads. To make matters worse, when it comes to cutting costs, it’s the marketing and research budgets that are frequently the first to be reduced. Fortunately, however, the range of cost-effective tools [...]

Getting the Best Out of Your Customer Satisfaction Program

2019-09-19T15:50:26+00:00September 19, 2019|Advertising, Business, Marketing, Methodology, Technology, Uncategorized|

In the last decade, there have been significant changes to how researchers define “customer satisfaction,” as well as how they use this metric. Also known as CSAT, customer satisfaction measurement has evolved over time, largely spurred on by technology. It has moved from point-in-time to real-time, from anonymous to linked, [...]

Top Four Tips for Boosting Sampling Response Rates

2019-09-05T14:13:01+00:00September 5, 2019|Business, Information, Marketing, Methodology, Uncategorized|

It might sound obvious, but your sample is the most important part of your market research project. Too often, it seems like the survey participants’ experiences and opinions of market research are somewhat overlooked. However, our industry relies heavily on individuals giving up their own time and effort to respond [...]

5 Top Ways To Build An Effective Online Research Sample!

2019-08-29T15:33:01+00:00August 29, 2019|Marketing, Methodology, Technology|

So you have googled different research methodologies available and have decided that online research is your chosen golden nugget. In particular, you are interested in using an online sample because you wish to ask the same or similar individuals questions about your business and products. Online sampling can be a [...]

Trust, But Verify: Using Online Panels for B2B Research

2019-08-22T15:27:54+00:00August 22, 2019|Business, Marketing, Methodology, Technology|

Conducting B2B research via online panels is an increasingly attractive option. Its more efficient cost model translates to roughly 30% of the price of running the same project by telephone. Incentives are lower online and you’re able to cast a much wider net to accomplish goals far more quickly. While [...]