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Stephanie Reid: Leave no stone unturned

2022-03-14T20:02:25+00:00October 29, 2021|Uncategorized|

Since joining Logit in 2012, Stephanie Reid has taken a “leave no stone unturned” approach to her role as Senior Project Manager. That means getting as much information as possible from the clients — right at the outset of a project — in order to keep everyone informed and satisfied. [...]

Alisha Abji: Providing the tools for success

2022-03-14T20:03:40+00:00October 22, 2021|Uncategorized|

As Human Resources Manager, Alisha Abji’s role is overarching, supporting every department and being an ally for staff and management. “I aim to empower everyone in their roles and ensure they have the tools to be successful,” she says, “while constantly looking for ways to make improvements.” Alisha joined Logit [...]

David Sharpe: Automatic for the people

2022-03-14T20:05:34+00:00October 15, 2021|Uncategorized|

David Sharpe has seen the Programming department at Logit grow from a handful of team members — and early on, even less than that — to a fully-staffed and well-oiled group of programmers and data analysts. “The team is stronger now than we’ve ever been,” he says, “and that’s afforded [...]

Victoria Gobbo: Accelerating market research

2022-03-14T20:06:26+00:00October 8, 2021|Uncategorized|

Before Victoria Gobbo began her journey into the market research industry, she studied evolution on the social research side of things — complete with a poster of Charles Darwin on her wall. Now as a Project Coordinator for Logit, she gets to witness how her role within the industry — [...]

Ali Hussain: Data reveals new perspectives

2022-03-14T20:07:48+00:00October 1, 2021|Uncategorized|

For Ali Hussain, it’s the smallest details that can provide the biggest results. His career journey from coding into data processing has given him the ability to derive rich insights from MR data points. “Based on small differences in syntax, I can interpret what the data is saying in several [...]

Natalia Giraldo – Anticipating everyone’s needs

2022-03-14T20:08:27+00:00September 24, 2021|Uncategorized|

During her two years in the market research industry, Natalia Giraldo has been able to strike a delicate balance between anticipating the needs of both clients and her team members, and not making assumptions simply based on previous experience. “It’s all about navigating expectations and listening to a client’s desires,” [...]

Matthew Proulx: Pace, progress and process

2022-03-18T19:57:10+00:00September 17, 2021|Uncategorized|

Like so many long-time Logit employees, Matthew Proulx has grown up with the company, and the market research industry. He started as an interviewer at a call centre in Capreol, Ontario in 2007, and worked his way up towards his current Project Manager role. “The job is always intellectually stimulating,” [...]

Logit Group Partners with NeoCurrency

2022-03-18T19:59:19+00:00September 14, 2021|Business|

   The Logit Group — one of the market research industry’s most innovative and tech-driven firms — has recently partnered with NeoCurrency, one of the leading incentive providers in the market research space with access to over 500 brand incentives in North America. This integration with NeoCurrency completely customizes the [...]

Rachel Tile: Empowering and encouraging

2022-03-18T20:00:06+00:00September 10, 2021|Uncategorized|

No matter the industry, sticking with what’s comfortable and familiar is something of which we’re all guilty at times. For Rachel Tile, she makes a concerted effort to always be innovating — even when things are running smoothly — and refining Logit’s research execution processes. “Just because we’ve done things [...]

Adriana Soto: Maintaining a strong connection

2022-03-18T20:00:46+00:00September 3, 2021|Uncategorized|

In many ways, Adriana Soto was well-equipped to handle the “new normal” brought on by the COVID-19 pandemic. Working remotely from Costa Rica with Logit since 2015, she understands the value of technology in keeping colleagues connected, and how innovative tools can improve market research gathering methods. “You can’t always [...]