Canadians are largely supportive of the anti-racism demonstrations taking place, and recognize that there is systemic racism in Canada.

Canadians are largely supportive of the anti-racism demonstrations taking place, and recognize that there is systemic racism in Canada.

  • The majority of Canadians support anti-racism demonstrations.
  • Two thirds indicate that there is systemic racism in Canada.
  • Fewer Canadians recognize racism as a serious problem in their province, and even fewer say racism is an issue in their workplace.
  • Over half of working Canadians know that their employer has a diversity policy in place.

June 22 2020

Three quarters of Canadians support anti-racism demonstrations, with a third completely supporting them. Support for these demonstrations is generally consistent across the country, though younger residents are the most likely to offer strong support. Interestingly, support is consistent, regardless of gender, ethnicity, income, education level or employment status.

Two thirds of Canadians believe there is systemic racism in Canada, however, while a majority of Canadians recognize that systemic racism exists in our country, fewer believe that racism is a serious problem in their own province, and very few believe that racism is a serious issue in their workplace.

“The discrepancy in recognition of racism at a national level, compared with individual provinces, could be masking the fact that racism and discrimination exist, but may not always be recognized in our own communities,” says Margaret Brigley, CEO of Narrative Research.

Just over half of working Canadians indicate their employer has a workplace diversity policy in place, but three-in-ten are unsure, and 16% say their workplace does not have one.

This survey was conducted online from June 10 – 11, 2020, with 1,231 Canadians 18 years of age or older, from the Logit Group’s COVID-19 Canadian Omnibus. Fielding every two weeks, the Logit Group’s COVID-19 Omnibus surveys sample Canadians to ask about their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.

Narrative Research, (www.narrativeresearch.ca), is one of Canada’s leading public opinion and market research companies. As a non-partisan, 100% Canadian-owned, research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.

The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.

Follow us on Twitter at @EveryNarrative and @LogitGroup

### 

For more information, please contact:

Margaret Brigley, CEO, Narrative Research – 902.222.7066, mbrigley@narrativeresearch.ca

OR

Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca

OR

Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com