Understanding the motivating factors behind consumers and their decision-making process is more important now than ever given the challenges posed by COVID-19.
The way in which consumers interact with brands and the world around them is changing daily, lending itself for opportunities to both innovate and shape the landscape of consumer behaviour.
In order to better understand the opinions of consumers across Canada and the US, Logit has put together an N=1000 COVID-19 omnibus, representative by age, gender and region. The omni includes 10 demographic questions.
The COVID-19 omni is a complete turnkey solution. The Logit Group will provide all demographic questions, programming, translations, coding and tables.