Research Executed

Beyond simply data collection, The Logit Group is a quality-oriented and independent research execution company. Methodologically agnostic, we have practice leaders that cover online, telephone and onsite research. With call centers in the US and Canada, preferred B2B, B2C and Medical online panel partnerships and a network of on the ground supervisors to tackle any onsite challenge, we can execute on any of your project requirements. Our online offerings are powered by our proprietary Q-FI Surveys platform , with a focus on matching methodology + technology to ensure best client solutions. Clients bring us projects of all types and sizes because we consistently work with them to achieve their research goals and enable them to focus on their part of the research process. We work quickly, efficiently and have quality assurance practices that exceed industries standards while maintaining a competitive pricing structure you can rely on. We believe in getting the job done right, on time and on budget.

We are a team that is easy to reach, asks the right questions, quick to mobilize and aims to exceed all expectations. The work we do calls for a balance of people skills, creativity and methodological rigor. At Logit, we believe in delivering on a promise, overcoming obstacles & getting the job done right.

Services

Online Data Collection

Online Data Collection

Engage your respondents and enrich your data with Logit Online data collection. Logit’s online experience is global in scope. Long standing relationships with major panel suppliers enables us to leverage our volume discount for your competitive gain. To give our Clients the competitive edge, Logit engages in advanced programming and reporting modules to help you prepare a presentation that will set you apart from your competition. Logit on-staff programmers develop customized online survey modules in HTML, Flash, Java and PHP overlays to suit the particular research need focused on increasing the response rate and optimizing the survey taking experience.

Phone Data Collection

Phone Data Collection

Whether calling the United States, Canada or internationally, our telephone researchers are great at interacting with people. The quality of your results depends on their professionalism and accuracy - their overall commitment to the research process. Our telephone interviewers are thoroughly trained in the latest technology and survey research methodology. Techniques such as refusal conversion and the minimization of non-response are essential to efficient interviewing. We educate our staff in detail before each project so that they clearly understand survey topics and instructions. Logit’s commitment to excellence in data collection has been acknowledged by the MRIA and Logit has been awarded the Gold Seal Status.

Onsite Services

Onsite Services

Our interviewers speak to patrons and participants onsite using iPads, gathering information on demographics, advertising testing, communications, and the overall appeal of the product, promotion or event. Logit’s onsite/event evaluation services are individually customized to give each of our clients the assurance of collecting the most relevant and useful information possible. Our handheld devices can also handle complex programming including the use of conjoint exercises. Whether collecting onsite data at quick serve restaurants, airports, events or at grocery stores, our interviews are simply great at interacting with people.

Our Team

Anthony Molinaro
Anthony’s leadership and experience in all methodologies and statistics have helped grow The Logit Group into one of the largest research execution firms. A member of the MRA/MRIA/CASRO and a strategic thinker, Anthony has built a team of research professionals that have a passion for the execution of market research and advanced technologies. Anthony is responsible for the strategic direction of the company, nurturing senior management and positioning Logit for success. Keeping an eye on future trends and incorporating these trends into future research methodologies is Anthony's main focus.Contact Anthony 416-236-4770 x224 .

Anthony Molinaro

Managing Partner
Sam Pisani
As founder, Sam’s vision has always been to reinvent and reinvigorate data collection within the research industry. From building a dynamic team of research execution professionals, to staying on the forefront of technological, methodological and regulatory trends, Samembodies the passion that the Logit team brings to research execution. His priority is to ensure that superior service and the highest quality continues to be Logit's major defining value. As the spokesperson of Logit, Sam is responsible for exploring synergistic partnerships, strengthening client relationships and making sure that the Logit experience is the very best it can be.Contact Sam 416-236-4770 x223 .

Sam Pisani

Managing Partner
Tim Sinke
As COO, Tim oversees all aspects of company performance, including sales and operations, a position he has held since 2008 with Acrobat Research and then more recently with Cido. He has held a progressively more senior set of direct or supervisory positions relating to key account management, client service/project management, data processing, and field operations. Tim has managed hundreds of different quantitative studies, including a mix of online and traditional methodologies, ad hoc and tracking studies, for a broad variety of market research and end user clients. He has extensive knowledge of research methodologies, including business to business and consumer sampling techniques, questionnaire design, quality control measures, data processing, and survey research software. Tim has directly managed or advised staff on almost all of the company’s clients, and has been instrumental in helping to forge lasting bonds with clients based on responsiveness, integrity, and a consultative approach.

Tim Sinke

COO
Oscar Fernandes
Oscar has over 25 years’ experience in market research especially in the areas of Project Management and Business Development. Before joining the firm in 2014, he held senior positions at Greenwich Associates/Corsential/Consumer Contact. He has also worked at major full-service research organizations including Harris Decima (formerly Decima Research) and DJC/AC Nielsen. Oscar works closely with the Logit Project team in managing client relationships; helps our clients to grow their business and provides them with a great service experience.Contact Oscar 416-236-4770 x247.

Oscar Fernandes

Vice President , Sales & Client Services
John Wulff
John’s 25 year career has been focused on quantitative market research data collection. Holding senior positions representing some of the largest and best quantitative Online & Offline data collection companies with operations based in North & Central America and Asia. He works tirelessly for his clients providing options and experience to help them become powerful competitors. For a quote on a project or merely to exchange ideas, do not hesitate to contact John 416-236-4770 x270.

John Wulff

Vice President , Business Development
Aref Munshi
Aref`s strength is his holistic market research skill set. From client services, to operations across telephone, in-person and on-site methodologies, Aref is the perfect client advocate and research problem solver. If you are looking for face-to-face, telephone or on-line solutions, Aref’s 30 years plus experience in the healthcare, consumer and business sectors make him your ideal data collection partner.Contact Aref 416-236-4770 x249

Aref Munshi

Vice President, Sales & Research Services

"Logit’s focus is not simply to collect data. Rather, the pace, complexity and technological requirements of today’s market research drive us to be practitioners in the science and art of research execution"

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Years In Business
Surveys Completed annualiy
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Team Members

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Industry And Association

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is a proud member of, and supports, the following research organizations.

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