Read time: 4 mins AI usage in Canada is now part of everyday life for most people, with two thirds of Canadians using at least one AI-based tool or service. While adoption is widespread, the way Canadians relate to AI remains largely practical, with most viewing it as a tool [...]
Canadian savings habits in 2026 show steady saving behavior overall, but widening gaps in retirement contributions and financial resilience.
Qualitative research methods rarely go to plan. See how Logit's Mission Control keeps studies on track when fieldwork gets messy.
Canadians watching the Winter Olympics are favouring ice hockey, tuning in primarily via cable TV, and showing clear generational differences in how they follow the Games.
More than one-third of Canadians are reducing screen time, driven largely by younger adults seeking better health, balance, and offline connection.
Strong research project management turns uncertainty, shifting conditions, and tight timelines into confident, decision-ready outcomes.
Concern about scams is widespread in Canada, with most people taking proactive steps to protect themselves regardless of age, gender, or region.
Polling consistently shows that local conditions, not national rhetoric, offer the clearest window into voter sentiment.
If you had told me a few years ago that AI could find my perfect participants before I finished my morning coffee, I probably would have said it was impossible.
Most Canadians are planning a calm, close-to-home holiday season in 2025, with local travel far outweighing domestic and international trips.
