The Logit Group Chooses Research Defender to Provide Security Against Sample Fraud and Duplication in the Research Industry

2021-06-04T15:43:48+00:00June 4, 2021|Uncategorized|

The Logit Group has adopted two data quality tools from Research Defender, MR’s premier technology to address online sample validation and response integrity. Logit has integrated Research Defender’s /SEARCH product to detect survey bots and prevent duplicate respondents from entering a survey by using a respondent's digital fingerprint. This tool [...]

Logit Influencer Series – Episode 2

2021-05-20T17:38:52+00:00May 19, 2021|Uncategorized|

How can market research companies elevate insights through storytelling, inclusivity, dashboarding and data visualization? In Episode 2 of the Logit Influencer Series, our Managing Partner Sam Pisani  discusses this topic and many more top-of-mind issues in market research, alongside Roben Allong, Priscilla McKinney and Donald Williams.

The Logit Group Inc. promotes Steve Male to VP of Innovation and Strategic Partnerships

2021-05-14T17:21:11+00:00May 14, 2021|Uncategorized|

The Logit Group is pleased to announce the promotion of Steve Male to Vice President of Innovation and Strategic Partnerships. In this role, Steve will head a dedicated division of Logit focused on the optimization and expansion of our technologically-driven array of MR products and services, as well as growing [...]

John Wulff: Humans first

2021-04-30T14:53:15+00:00April 30, 2021|Uncategorized|

John Wulff has always been excited about what numbers can tell us, and he found a home for his skill set in the market research industry, with Logit. "The most successful people are the most inquisitive," says our Senior Vice President, Business Development, "they have a passion for diligence and [...]

Tim Sinke: Trust the process

2021-05-20T17:40:15+00:00April 23, 2021|Uncategorized|

Tim Sinke describes his role as Logit’s Chief Operating Officer as “bringing people and process together in a research environment”. As client and industry needs are constantly changing, it’s imperative that market research companies remain focused on meeting timelines to bring technology-driven solutions to the marketplace, while also shortening product [...]

Four Ethnic Voice Accord (EVA) Panelists Share Their Stories

2021-05-20T17:41:34+00:00March 31, 2021|General, Information, Marketing, Methodology|

Every newcomer has a different story, and a different path to North America. Four Ethnic Voice Accord panelists recently shared their stories about how they've had their voices heard by taking part in a variety of EVA surveys. Michael Sayaman explained how EVA gives new North Americans a platform to [...]

Keeping your market research data safe and secure

2021-03-18T14:01:12+00:00March 18, 2021|Business, Information, Marketing, Methodology, Technology|

Market research companies are faced with varying challenges and security threats when it comes to protecting their data. Over the last two years, there have been many breaches exposing millions of data records as cybercriminals have been targeting both the public and private sectors.

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