The Logit Group is pleased to announce the promotion of Steve Male to Vice President of Innovation and Strategic Partnerships. In this role, Steve will head a dedicated division of Logit focused on the optimization and expansion of our technologically-driven array of MR products and services, as well as growing [...]
John Wulff has always been excited about what numbers can tell us, and he found a home for his skill set in the market research industry, with Logit. "The most successful people are the most inquisitive," says our Senior Vice President, Business Development, "they have a passion for diligence and [...]
Tim Sinke describes his role as Logit’s Chief Operating Officer as “bringing people and process together in a research environment”. As client and industry needs are constantly changing, it’s imperative that market research companies remain focused on meeting timelines to bring technology-driven solutions to the marketplace, while also shortening product [...]
Every newcomer has a different story, and a different path to North America. Four Ethnic Voice Accord panelists recently shared their stories about how they've had their voices heard by taking part in a variety of EVA surveys. Michael Sayaman explained how EVA gives new North Americans a platform to [...]
Market research companies are faced with varying challenges and security threats when it comes to protecting their data. Over the last two years, there have been many breaches exposing millions of data records as cybercriminals have been targeting both the public and private sectors.
Since Daniel Starch developed his theory in the 1920s that advertising had to be seen, read, believed, remembered, and most importantly, acted upon, in order to be considered effective; companies have been using research as a means to gain a competitive edge on their competitors.
We are honored to congratulate Yvonne Dela Doe-Demosse as the second recipient of our Humber College Research Analyst BIPOC scholarship. Yvonne feels she’s “on the right path” since receiving the scholarship, and tells us how her time at Humber has prepared her to enter the market research industry. Yvonne sees [...]
Shauna Tran understands the importance of multicultural representation in market research.
The past several months has been a trying and disruptive period, both for our industry and the world.
2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services.
