Most Canadians continue to support the buy Canadian movement, with new survey data revealing how purchasing habits, entertainment choices, and travel plans have changed amid ongoing U.S. trade tensions.
Eight in ten Canadians would pay more for Canadian groceries, with 70% willing to pay $140 rather than $100 for comparable U.S. products.
New survey data shows 83% of Canadians believe Alberta should remain part of Canada ahead of the October 19 referendum.
In this expanded role, Steve will lead our company-wide innovation strategy, advance our AI practice, develop new client-focused products and services, and continue to lead Zamplia.
Most Canadians prefer moderate indoor temperatures in summer, with 20°C to 22°C emerging as the most popular range.
Automation compresses the time between study design and data delivery, but without embedded quality controls, it also compresses the time it takes for bad data to scale.
Canadians are divided on summer lawn watering, with similar numbers supporting conditional use and greater restrictions to conserve water.
A new national survey reveals that Canadian household affordability pressures are widespread, with grocery costs leading as the top financial concern among Canadians.
Steve Male joins Priscilla McKinney to discuss how AI is reshaping market research, why respondent fraud is evolving, and what research teams must do to protect data quality.
Modern data quality tools use layered fraud detection to help enterprise research teams identify fraudulent respondents before they compromise survey results.
