The Logit Group has adopted two data quality tools from Research Defender, MR’s premier technology to address online sample validation and response integrity. Logit has integrated Research Defender’s /SEARCH product to detect survey bots and prevent duplicate respondents from entering a survey by using a respondent's digital fingerprint. This tool [...]
The past year and a half has presented a number of challenges for all of us. For Logit’s field operations team, the COVID-19 pandemic has meant remote staff training, extra efforts towards ensuring employee engagement, as well as meeting compliance and QA standards. David Attard, Senior Vice President of Field [...]
If there is a member of the Logit Group that most embodies the “Bet on Yourself” mentality — championed by Toronto Raptors star guard Fred van Vleet — it is Steve Male. In less than five years, Steve has risen through the ranks at Logit, and now holds the title [...]
How can market research companies elevate insights through storytelling, inclusivity, dashboarding and data visualization? In Episode 2 of the Logit Influencer Series, our Managing Partner Sam Pisani  discusses this topic and many more top-of-mind issues in market research, alongside Roben Allong, Priscilla McKinney and Donald Williams. https://youtu.be/rPCuTP1qd5o
The Logit Group is pleased to announce the promotion of Steve Male to Vice President of Innovation and Strategic Partnerships. In this role, Steve will head a dedicated division of Logit focused on the optimization and expansion of our technologically-driven array of MR products and services, as well as growing [...]
John Wulff has always been excited about what numbers can tell us, and he found a home for his skill set in the market research industry, with Logit. "The most successful people are the most inquisitive," says our Senior Vice President, Business Development, "they have a passion for diligence and [...]
Tim Sinke describes his role as Logit’s Chief Operating Officer as “bringing people and process together in a research environment”. As client and industry needs are constantly changing, it’s imperative that market research companies remain focused on meeting timelines to bring technology-driven solutions to the marketplace, while also shortening product [...]
Every newcomer has a different story, and a different path to North America. Four Ethnic Voice Accord panelists recently shared their stories about how they've had their voices heard by taking part in a variety of EVA surveys. Michael Sayaman explained how EVA gives new North Americans a platform to [...]
Market research companies are faced with varying challenges and security threats when it comes to protecting their data. Over the last two years, there have been many breaches exposing millions of data records as cybercriminals have been targeting both the public and private sectors.
Since Daniel Starch developed his theory in the 1920s that advertising had to be seen, read, believed, remembered, and most importantly, acted upon, in order to be considered effective; companies have been using research as a means to gain a competitive edge on their competitors.
