Learn About Our Innovative Approach to Qualitative Research

2022-05-20T16:53:02+00:00May 20, 2022|Uncategorized|

The Logit Group is your one-stop solution for qualitative project execution and management around the world. Dependability, time-saving and consistent first-class service is what you can expect when working with our global team of high-level professionals who have mastered the art of qualitative research. Logit has a strategic project feasibility [...]

Discover Logit’s Online Research Capabilities

2022-05-20T15:36:30+00:00May 20, 2022|Uncategorized|

The Logit Group has access to over 10 million consumers and B2B professionals worldwide. With coverage in over 50 countries across the globe, we have the feasibility and technical expertise to handle any full service field or sample only study. Our online panels are developed for researchers by researchers. We [...]

Choose Logit For All Your Consumer Research Needs

2022-05-17T15:24:19+00:00May 17, 2022|Uncategorized|

The Logit Group’s consumer audience is a community developed for researchers by researchers; we understand the importance of profiling, segmentation and representative sample. Whether your preferred methodology is online, phone or in-person, we have the experience to give you access to the insights you’re looking for. Our genpop panel — [...]

Kirsten Tkach: Always innovating

2022-03-24T16:06:59+00:00March 4, 2022|Marketing|

With 15 years of experience in the market research industry, Kirsten Tkach has observed many evolutions and changes — some seismic, and some more nuanced. Now as a Project Manager with Logit, Kirsten has taken what she’s seen and learned and applied it to several different sectors, including focus groups, [...]

Logit Congratulates BIPOC Scholarship Winners

2022-03-24T16:07:29+00:00February 28, 2022|Uncategorized|

The Logit Group is pleased to announce that Pamela Abi and Raquel Sinclair are the recipients of the 2021-2022 BIPOC Scholarship for Humber College's Research Analyst post-graduate certificate program. Logit remains committed to creating more opportunities for BIPOC students looking to enter the market research industry. “We recognize our continued [...]

Daniel Rolfe: Reactive and relevant research

2022-03-14T19:40:49+00:00February 25, 2022|Uncategorized|

With a decade of experience in qualitative research, Daniel Rolfe is acutely aware of the frenetic pace and intricacies of running successful qual projects. Now as a Project Manager at Logit, Daniel embraces how the elements of well-executed qualitative research come together. “Our project questions are reactive, but also forward-thinking,” [...]

Sakshi Nagpal: Making an impact through data

2022-03-14T19:41:59+00:00February 4, 2022|Uncategorized|

Sakshi Nagpal has always been intrigued by numbers, having come from a background in statistical physics. Now as a Project Coordinator, Sakshi gets to see those numbers in action. “Collecting data and doing something with it to gain meaning and derive value from it, that fascinates me,” she says. Sakshi [...]

Jay Thordarson: the next generation of qual

2022-03-14T19:43:32+00:00January 27, 2022|Uncategorized|

Qualitative research is experiencing a digital transformation, and Jay Thordarson is at the forefront of this innovation. Joining the team in 2021 as a practicing qual researcher, Jay has leveraged his extensive experience to bolster Logit’s offerings in the qual and in-person space. “It’s not just about the raw numbers,” [...]

The Logit Group Wins 2022 BIG Innovation Award

2022-03-14T19:45:22+00:00January 11, 2022|Uncategorized|

TORONTO — January 11, 2022 — The Logit Group is proud to announce that it has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group.  Logit has shown commitment to innovation since its inception, and it has become one of the company’s long-standing [...]