About Logit Group

The Logit Group is an innovative, technology-driven research execution company. We’re a team of holistic research practitioners, and aim to add value for our clients through expert-level insights across a full range of methodologies. Our proprietary online platforms and call centers can handle research engagements of all sizes. We work quickly, efficiently and are focused on quality all at competitive prices. At Logit, we have a firm conceptual grasp of what research is and where the space is headed, and we always strive to get the job done right, on time and on budget.

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About Logit Group

The Logit Group is an innovative, technology-driven research execution company. We’re a team of holistic research practitioners, and aim to add value for our clients through expert-level insights across a full range of methodologies. Our proprietary online platforms and call centers can handle research engagements of all sizes. We work quickly, efficiently and are focused on quality all at competitive prices. At Logit, we have a firm conceptual grasp of what research is and where the space is headed, and we always strive to get the job done right, on time and on budget.

Mission Statement

Our mission at The Logit Group is to serve as an extension of our clients’ operations, providing ingenuity, imagination and creativity for research execution. Our primary customers are, like us, extremely data-driven, and are striving for a competitive edge. The data we collect is used to further advance their products and services and/or to provide their customers with a better experience.

We believe a seamless partnership with our clients breeds better research, which is why we’re continuously investing in both platform and methodology-based advancement, to ensure we offer a leading edge in the market research space.

Capabilities

Capabilities

The Logit Group has access to over 10 million consumers and B2B professionals worldwide. With coverage in over 50 countries across the globe, we have the feasibility and technical expertise to handle any full service field or sample only study.

Logit is also one of North America’s largest executors of phone-based research. With over 300 onshore seats across the continent, we have an unrivaled ability to retrieve high-quality consumer and B2B data from major and niche markets.

We have trained and experienced teams of face-to-face interviewers available in leading markets across North America for mall intercept, store intercept, and street intercept marketing.

We also have a number of recruitment channels at our disposal to find ideal participants, including in-person and online focus groups, telephone IDIs and bulletin boards.

Our Ethnic Voice Accord (EVA) panel is the leading provider of ethnic research in North America, growing to include the opinions of over 30,000 members. In addition, we provide support for multilingual phone interviewing in more than 30 different languages. We also have a proprietary IT decision-makers panel for senior IT professionals in the US and Canada.

Core Values

Everything that Logit does and believes is informed by our core values. As holistic research practitioners, we use state-of-the-art techniques and methods to remain cost-competitive and cover a wide array of methodologies and capabilities.

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innovation

Innovation

We are continuously adding new technologies and improving upon existing methodologies to increase our arsenal of products and services.

This means we’re always adding value for clients, while also reaching new audiences and exploring new possibilities.

As our inventory of tools grows in complexity and relevancy, it better equips us for success.

Client Advocacy

Our relationship with our clients is not merely transactional.

We find creative and unique ways to solve problems and deliver value, and take approaches that make the most sense from both a budget and client perspective.

We are responsive and react positively to project challenges, always looking for a way to get it done.

Clients

We pride ourselves on our ability to take on projects that are deemed too difficult by other organizations and achieve success.

We deliver on our promises with certainty and take ownership of any challenges, confident in our ability to overcome them.

Community

Mutualism

Logit is a “humans first”, team-oriented company that plays for “the front of the jersey”, not the back.

We strive to support each other and foster a corporate culture of community, diversity and togetherness.

The personal development and growth of our staff is as important to us as their professional development, and to that end we encourage a healthy work/life balance and are flexible and sensitive to their personal needs.

Diversity

The Logit Group has an important role as a leader in our industry to promote diversity, equity, and inclusion.

We’re invested in creating more opportunities for BIPOC in the field of market research, which is why we announced a scholarship with Humber College in 2020.

Awarded bi-annually, The Logit Group Scholarship is the first research analyst award to focus on presenting more opportunities to communities that have experienced marginalization based on their race.

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