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So far steve.male has created 61 blog entries.

Sakshi Nagpal: Making an impact through data

2022-03-14T19:41:59+00:00February 4, 2022|Uncategorized|

Sakshi Nagpal has always been intrigued by numbers, having come from a background in statistical physics. Now as a Project Coordinator, Sakshi gets to see those numbers in action. “Collecting data and doing something with it to gain meaning and derive value from it, that fascinates me,” she says. Sakshi [...]

Jay Thordarson: the next generation of qual

2022-03-14T19:43:32+00:00January 27, 2022|Uncategorized|

Qualitative research is experiencing a digital transformation, and Jay Thordarson is at the forefront of this innovation. Joining the team in 2021 as a practicing qual researcher, Jay has leveraged his extensive experience to bolster Logit’s offerings in the qual and in-person space. “It’s not just about the raw numbers,” [...]

The Logit Group Wins 2022 BIG Innovation Award

2022-03-14T19:45:22+00:00January 11, 2022|Uncategorized|

TORONTO — January 11, 2022 — The Logit Group is proud to announce that it has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group.  Logit has shown commitment to innovation since its inception, and it has become one of the company’s long-standing [...]

Kristie Harris: Thinking big-picture

2022-03-14T19:46:21+00:00December 17, 2021|Uncategorized|

Whether it’s a global academic study or customer satisfaction work, Kristie Harris enjoys the variety and complexity of her role as Senior Project Manager. “I like being given more challenging problems to solve,” she says, “and having my hands in a bit of everything keeps things interesting.” For Kristie, seeing [...]

Courtney MacNeil: Making a lasting impression

2022-03-14T19:48:03+00:00December 10, 2021|Uncategorized|

Our interviewers are an integral part of Logit’s field operations team, and Courtney MacNeil’s goal is to make sure they have the tools to thrive in their roles. “We want everyone to have a positive experience working at Logit,” she says, “providing what they need to be successful and happy.” [...]

Dan Hamill: Meeting the challenge of execution

2022-03-14T19:57:11+00:00December 3, 2021|Uncategorized|

After nearly 25 years in market research, Dan Hamill is more convinced than ever that it’s the people that drive the industry’s progress forward. “For what we do, performance is a measure of an individual,” he says, “and if you don’t have the right individuals, there’s nothing to measure.” Logit’s [...]

Michael Churcher: A passion for technology

2022-03-14T19:59:10+00:00November 26, 2021|Uncategorized|

When Michael Churcher got his start with Logit in 1995, the company had two computers, and there was no IT department to speak of at all. Now as Vice President, Information Technology, he understands the overall machine - perhaps more than any Logit team member. “I literally built the machine,” [...]

Marcus Puleghini: Flexible and forward-thinking

2021-11-19T17:16:50+00:00November 19, 2021|Uncategorized|

From dentistry to dog food, market research offers Marcus Puleghini the opportunity to learn about a wide range of topics. “We read thousands of responses a day,” he says, “and every day you gain knowledge about something different.” Marcus got his start as a telephone interviewer in 2011, and soon [...]

Hamish Brailey: Increased efficiency

2022-03-14T20:00:31+00:00November 12, 2021|Uncategorized|

For more than 25 years, Hamish Brailey has been all about problem solving and delivering top-quality solutions from the field operations side of market research. “Resolving issues, developing new processes and figuring out new ways to execute our work, those are the things I enjoy most,” he says. While the [...]

Disha Chudasama: Mining diamond-level insights

2022-03-14T20:01:40+00:00November 5, 2021|Uncategorized|

Disha Chudasama has always been interested in data, joining Logit in 2019 with a background in computer science and engineering. “It’s a perfect fit for me,” she says, “and I’m able to apply my skill set to surveys and focus groups to draw valuable conclusions from our market research data.” [...]