The Genuine Impact of Artificial Intelligence in Marketing Research
It’s a little funny that AI—a term I used to associate with science fiction—is increasingly being used within the marketing research sector.
Sakshi Nagpal: Making an impact through data
Sakshi Nagpal has always been intrigued by numbers, having come from a background in statistical physics. Now as a Project Coordinator, Sakshi gets to see those numbers in action. “Collecting data and doing something with it to gain meaning and derive value from it, that fascinates me,” she says. Sakshi [...]
Jay Thordarson: the next generation of qual
Qualitative research is experiencing a digital transformation, and Jay Thordarson is at the forefront of this innovation. Joining the team in 2021 as a practicing qual researcher, Jay has leveraged his extensive experience to bolster Logit’s offerings in the qual and in-person space. “It’s not just about the raw numbers,” [...]
The Logit Group Wins 2022 BIG Innovation Award
TORONTO — January 11, 2022 — The Logit Group is proud to announce that it has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. Logit has shown commitment to innovation since its inception, and it has become one of the company’s long-standing [...]
Kristie Harris: Thinking big-picture
Whether it’s a global academic study or customer satisfaction work, Kristie Harris enjoys the variety and complexity of her role as Senior Project Manager. “I like being given more challenging problems to solve,” she says, “and having my hands in a bit of everything keeps things interesting.” For Kristie, seeing [...]
Dan Hamill: Meeting the challenge of execution
After nearly 25 years in market research, Dan Hamill is more convinced than ever that it’s the people that drive the industry’s progress forward. “For what we do, performance is a measure of an individual,” he says, “and if you don’t have the right individuals, there’s nothing to measure.” Logit’s [...]
Michael Churcher: A passion for technology
When Michael Churcher got his start with Logit in 1995, the company had two computers, and there was no IT department to speak of at all. Now as Vice President, Information Technology, he understands the overall machine - perhaps more than any Logit team member. “I literally built the machine,” [...]
Hamish Brailey: Increased efficiency
For more than 25 years, Hamish Brailey has been all about problem solving and delivering top-quality solutions from the field operations side of market research. “Resolving issues, developing new processes and figuring out new ways to execute our work, those are the things I enjoy most,” he says. While the [...]
Disha Chudasama: Mining diamond-level insights
Disha Chudasama has always been interested in data, joining Logit in 2019 with a background in computer science and engineering. “It’s a perfect fit for me,” she says, “and I’m able to apply my skill set to surveys and focus groups to draw valuable conclusions from our market research data.” [...]
Stephanie Reid: Leave no stone unturned
Since joining Logit in 2012, Stephanie Reid has taken a “leave no stone unturned” approach to her role as Senior Project Manager. That means getting as much information as possible from the clients — right at the outset of a project — in order to keep everyone informed and satisfied. [...]