fbpx

Category: Uncategorized

The Logit Group Awarded 2020 Sales & Marketing Technology Award

August 21, 2020

The Logit Group awarded 2020 Sales and Marketing Technology Award

Toronto, Ontario. The Logit Group has been awarded the 2020 Sales and Marketing Technology (Sammy) Award for its work advancing insights through technological innovation, namely its Mobile360 multi-modal interviewing platform, as well as its Votified real-time voter research technology. The award is presented by the Business Intelligence Group to recognize organizations helping to solve the challenges of connecting and collaborating with prospects and customers.

Sales and Marketing technologies are helping to lead us through the challenging world environment,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “The Logit group embodies the spirit of the Sammy Award, with their focus and commitment to research execution and innovation. We are so proud to reward and recognize them as one of our 2020 Sammy winners, as they provide the leadership and vision needed to help companies educate and connect with their customers.”
“Being recognized as winner for the Sammy Awards is an absolute honour,” said Managing Partner Sam Pisani. “The Logit Group is a solution-driven organization, leading in market research technology and innovation across the US and Canada. This award is a testament to the work that we’ve done with our clients the past 20+ years and it furthers our drive to find innovative solutions to our clients core business needs”

Logit is one of thirty industry leaders, including IBM, Merck & PepsiCo honoured for their achievements in sales and business technology. To see a list of all the winners, click here.

-30-

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.
The Logit Group Inc is one of the largest independently owned research execution companies in North America. It is widely regarded as one of the top innovators in research execution services, and it combines a highly experienced staff with a unique mix of innovative and proven approaches to solve complex data collection needs for their clients.

For more information:

Steve Male
Vice President, Marketing
The Logit Group Inc.
steve.male@logitgroup.com

New Scholarship for Black/African & Indigenous Students at Humber College

August 18, 2020

The Logit Group Announces New Scholarship for Black/African and Indigenous Students at Humber College

Toronto, ON – Marketing research firm The Logit Group is investing in creating more opportunities for Black/African and Indigenous people in the field of market research. The scholarship will be available to Black/African and Indigenous students in Humber College’s post-graduate Research Analyst Program, within the Faculty of Liberal Arts & Sciences and Innovative Learning.

Humber will award two Research Analyst Program students $2,500 each over the next three years, for a total of $15,000. Beginning Fall 2020, one scholarship will be presented to a student in each of the Fall 2020 and Winter 2021 intakes.

“We have an important role as leaders in our industry to ensure diversity and opportunity, which is reflected in our mission as corporate citizens,” said Sam Pisani, managing partner, Logit Group. “This is the first research analyst award to focus on presenting more opportunities to communities that have experienced marginalization based on their race. We are excited about this award and the recipients who will be receiving it.”

Historically, Logit has collaborated with Humber College to promote the advancement of post-secondary education through sponsorship and internship. The introduction of this award furthers this partnership and encourages more inclusivity within the market research industry of Canada.

“This is a significant investment in our students at an important time for our program and the College, as we commit to initiatives to enhance equity, diversion and inclusion at Humber. We are fortunate to have partners such as the Logit Group who support our efforts by being a member of our program advisory committee, and offer student placements,” said Mona Nouroozifar, associate dean, Math and Research Skills & Analytics, Humber College. “The scholarships will be presented to students who are entering the Research Analyst Program, who identify as Black/African or Indigenous, and who have a demonstrated financial need, among other criteria.”

“We have developed a strong relationship with Humber College to assist students interested in furthering their skills in the market research space,” said Managing Partner Anthony Molinaro. “We have several former Humber interns who have elevated themselves into more senior roles within Logit and have played a key role in our company’s success. The introduction of this award takes our partnership to the next level, and closely mirrors the values we have as a culturally diverse organization.”

For more information about the award, please visit humber.ca/studentawards.

-30-

The Logit Group is one of the largest independently owned research execution companies in North America, with offices in Ontario, Quebec, Nova Scotia, California and Michigan. It is widely regarded as one of the top innovators in research execution services, and it combines a highly experienced staff with a unique mix of innovative and proven approaches to solve complex data collection needs for their clients.

About Humber College Institute of Technology & Advanced Learning
Humber College is focused on our students’ future. As a global leader in polytechnic education, Humber students receive in-depth theoretical learning and hands-on experience with applied research and extensive industry connections. Humber provides career-focused education to more than 33,000 full-time and 23,000 part-time and continuing education students across three campuses. A comprehensive range of credentials including honours undergraduate degrees, Ontario graduate certificates, diplomas, apprenticeships and certificates, prepare career-ready global citizens to move seamlessly from education to employment. More than 86 per cent of Humber graduates are employed within six months of completing their studies. Visit humber.ca.

For more information:

Steve Male
Vice President, Marketing
The Logit Group Inc.
steve.male@logitgroup.com

Nadia Araujo
Media Relations and External Communications Specialist
Humber College Institute of Technology & Advanced Learning
nadia.araujo@humber.ca | 416.580.1364

Three in ten Canadians have experienced either emotional or financial hardship as a result of the COVID-19 pandemic.

Three in ten Canadians have experienced either emotional or financial hardship as a result of the COVID-19 pandemic. Over half of Canadians believe the COVID-19 pandemic has brought more unity to the country.
• Across the country, Canadians are slightly more likely to have experienced emotional / mental hardship as a result of the pandemic, than they are to have experienced financial hardship.
• Close to six in ten believe the pandemic has drawn Canada together as a country.

July 8, 2020
COVID-19 has clearly impacted Canadians both financially and emotionally. In fact, when asked to what extent the pandemic has created economic or mental hardship on households, findings indicate that across the country, Canadians are slightly more likely to have experienced emotional/mental hardship in their household than they are to have undergone financial hardship.
While the extent of hardship varies slightly across the country, both types of hardship are most evident in Ontario, BC and NL, closely followed by those in the Prairie Provinces.
After experiencing nearly four months of the COVID-19 pandemic, over half of Canadians agree that the experience has drawn Canada together as a country. While there is variation between provinces, it is clear that the common experience of hardship has caused many to believe that the country is now more united than before the coronavirus struck.
Residents on the east and west coasts are more likely to agree, with two-thirds of those in Newfoundland and Labrador and BC agreeing that the pandemic has brought the country together, closely following by those in Ontario. Meanwhile, residents of the three Prairie Provinces and Quebec are less likely to agree.
Across age categories, Gen Z Canadians are less likely to agree about national unity, compared with older residents. Otherwise, opinions are consistent across gender, household income and education levels.
This survey was conducted online June 24-25, 2020, with 1,230 Canadians 18 years of age or older, from the Logit Group’s COVID-19 Canadian Omnibus. Fielding every two weeks, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.
Narrative Research (www.narrativeresearch.ca), is one of Canada’s leading public opinion and market research companies. As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
Follow us on Twitter at @EveryNarrative and @LogitGroup
###
For more information, please contact:
Margaret Brigley, CEO, Narrative Research – 902.222.7066, mbrigley@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

Press Release: The Logit Group Inc. named to GRIT’s TOP 50 Most Innovative Companies List

Toronto, ON, July 7th, 2020

The Logit Group Inc. named to GRIT’s TOP 50 Most Innovative Companies List

 The Logit Group is honored to announce that it has been named to the 2020 Greenbook Industry Trends (GRIT) Report TOP 50 Most Innovative MR Suppliers list. The list highlights the achievements of companies who have made significant contributions towards innovation in both MR insights and execution as voted on by their peers.

“I am extremely excited about our inclusion in this year’s GRIT report”, said Managing Partner, Sam Pisani. “Our passion at Logit has always been finding new and innovative ways to meet and exceed our client’s goals. Our inclusion in this year’s list serves as a testament to what we’ve been able to achieve over the past 23 years as a company.  Regardless of methodology, we’ve always asked ourselves – is there a better way for us to achieve our clients’ research objectives? – and I think that key question is what drives us to be natural innovators.”

The Logit Group debuted this year at #34 on the GRIT list overall. The company was also highly ranked for it’s contribution to data / analytics (#26), full field research (#15) and as a qualitative research provider (#18).

The GRIT Report provides the most comprehensive and widely-read analysis of the insights industry today, focusing on the biggest challenges and opportunities presented in the MR space.  To read the full visit Greenbook’s GRIT site: https://bit.ly/2020GritReport

The Logit Group Inc is one of largest independently owned research execution companies in North America.  It is widely regarded as one of the top innovators in research execution services, and it combines a highly experienced staff with a unique mix of innovative and proven approaches to solve complex data collection needs for its diverse roster of clients.

Website: www.logitgroup.com

Fewer than half of Canadians will be taking a summer vacation within their own province, and fewer plan to venture outside of their province in the coming months.

While half of Canadians will travel for a vacation this summer, the other half will not. Fewer than half of Canadians will be taking a summer vacation within their own province, and fewer plan to venture outside of their province in the coming months. There is strong opposition to reopening up the Canada-U.S. border.

• In total, half of Canadians expect to travel this summer, either within their province or further afield.
• Fewer than half of Canadian residents will be taking a summer vacation within their province this summer. Only a quarter will take a driving vacation to another province in Canada, and fewer will fly to another province for vacation. One in ten intend to travel to the U.S.
• Two-thirds oppose reopening the Canada-U.S. border in July.
July 2, 2020
As the summer begins, Canadian residents are hesitant to venture outside of their province for vacation, and fewer than half will take a vacation within their own province. Those in Ontario and the Prairie provinces are the least likely to take a vacation in their own province this summer, while half or more residents of BC, Quebec and the Atlantic provinces say they will either definitely or probably take a vacation in their province in the coming months. Of note, a quarter of Quebec residents, and two in ten residents of Atlantic Canada express definite intentions to vacation within their province, while residents in other provinces are more moderate in their intentions.
Looking ahead, Canadians are not likely to travel outside their province, assuming regulations allow it. Indeed, only a quarter say they are likely to any extent to vacation outside their home province by car this summer. Meanwhile, just over one in ten plans to fly to another province this summer, and a similar number plan to travel to the US. Younger residents (Millennials and Gen Z) are more likely to plan on either a plane trip, or a trip to the U.S. Residents of B.C. have the highest likelihood of travelling to the U.S. (16%), compared with one-in-ten or fewer residents of other provinces.
Those expressing some likelihood to vacation were asked how safe they would feel taking that vacation given the pandemic. Regardless of vacation-type, at least half of those choosing to travel feel some degree of safety in doing so, although safety levels vary by travel type. Results show higher perceived levels of safety expressed by those driving to another province, compared to either flying within Canada or travel to the U.S. This indicates that even among the small number of people intending to travel outside their province, there is some trepidation.
Given the growing number of COVID-19 cases in the U.S., it is perhaps unsurprising, that there is widespread opposition to the idea of reopening the Canada-U.S. border this month. Indeed, only a quarter support the reopening to any extent, and close to half completely oppose the notion. Opposition is highest in the Atlantic provinces (77%), and lowest in Quebec (60%). Regardless of age, the majority of Canadians voice opposition for re-opening the border in mid-July. That said, younger Canadians are more in favour of the border reopening compared with Gen Xers and Boomers.

 

 

This survey was conducted online June 24-25, 2020, with 1,230 Canadians 18 years of age or older, from the Logit Group’s COVID-19 Canadian Omnibus. Fielding every two weeks, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.

Narrative Research (www.narrativeresearch.ca), is one of Canada’s leading public opinion and market research companies. As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
Follow us on Twitter at @EveryNarrative and @LogitGroup
###
For more information, please contact:
Margaret Brigley, CEO, Narrative Research – 902.222.7066, mbrigley@narrativeresearch.ca
OR
Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

 

Canadians are largely supportive of the anti-racism demonstrations taking place, and recognize that there is systemic racism in Canada.

Canadians are largely supportive of the anti-racism demonstrations taking place, and recognize that there is systemic racism in Canada.

  • The majority of Canadians support anti-racism demonstrations.
  • Two thirds indicate that there is systemic racism in Canada.
  • Fewer Canadians recognize racism as a serious problem in their province, and even fewer say racism is an issue in their workplace.
  • Over half of working Canadians know that their employer has a diversity policy in place.

June 22 2020

Three quarters of Canadians support anti-racism demonstrations, with a third completely supporting them. Support for these demonstrations is generally consistent across the country, though younger residents are the most likely to offer strong support. Interestingly, support is consistent, regardless of gender, ethnicity, income, education level or employment status.

Two thirds of Canadians believe there is systemic racism in Canada, however, while a majority of Canadians recognize that systemic racism exists in our country, fewer believe that racism is a serious problem in their own province, and very few believe that racism is a serious issue in their workplace.

“The discrepancy in recognition of racism at a national level, compared with individual provinces, could be masking the fact that racism and discrimination exist, but may not always be recognized in our own communities,” says Margaret Brigley, CEO of Narrative Research.

Just over half of working Canadians indicate their employer has a workplace diversity policy in place, but three-in-ten are unsure, and 16% say their workplace does not have one.

This survey was conducted online from June 10 – 11, 2020, with 1,231 Canadians 18 years of age or older, from the Logit Group’s COVID-19 Canadian Omnibus. Fielding every two weeks, the Logit Group’s COVID-19 Omnibus surveys sample Canadians to ask about their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.

Narrative Research, (www.narrativeresearch.ca), is one of Canada’s leading public opinion and market research companies. As a non-partisan, 100% Canadian-owned, research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.

The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.

Follow us on Twitter at @EveryNarrative and @LogitGroup

### 

For more information, please contact:

Margaret Brigley, CEO, Narrative Research – 902.222.7066, mbrigley@narrativeresearch.ca

OR

Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca

OR

Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

 

 

 

 

Results from W3 of our COVID-19 OMNI

June 3, 2020: Canadians are generally comfortable with their province’s speed of re-opening businesses and services, though if anything, things are perceived as moving too quickly. During this process, residents are committed to ensuring safe practices in public spaces.

  • A majority of (59%) Canadian residents feel the speed of re-opening businesses/services in the country is just about right, while one-third (33%) indicate it’s too fast, and fewer than ten percent (8%) feel it’s too slow. Those in Ontario are more likely to feel businesses and services are opening too fast.
  • Despite the prolonged period of social distancing, as businesses and services start to reopen, Canadians are largely committed to continuing safe practices in public spaces, such as keeping six feet apart, refraining from entering anyone else’s home, and wearing a mask.

    SPEED OF RE-OPENING BUSINESSES/SERVICES

    Across the country, provinces are reopening businesses and services at different paces. To gauge the perceptions of this, Canadian residents were asked to describe the speed of re-opening in their province. Overall results indicate that six in ten Canadians believe the speed of reopening businesses and services is just about right (59%), while one third indicate society is re-opening too fast (33%), and fewer than ten percent believe things are re-opening too slowly (8%). Across regions, Ontario residents are more likely to indicate their province is opening too fast (41%), compared to their counterparts in other parts of the country. Across BC, the Prairies, Quebec, and Atlantic Canada, results are fairly consistent, with the majority of residents feeling the pace of re-opening is just about right. Looking specifically at provinces in Atlantic Canada, Newfoundland and Labrador shows widespread agreement that the pace of re-opening is just about right (80%).

    Interestingly, younger residents are more cautious, with Canadians under 34 years being more likely to believe their province is re-opening too rapidly, compared with their older counterparts.

    LIKELIHOOD OF UNDERTAKING PROTECTIVE MEASURES AS BUSINESSESS AND SERVICES RE-OPEN

    As businesses and services begin to re-open, Canadians were asked their likelihood of undertaking a series of social distancing measures. Results indicate that Canadians will continue to prioritize safety when outside of their home. Indeed, nearly all Canadians express some likelihood of staying at least six feet away from anyone, except those with whom they are permitted to socialize (96%). Additionally, the vast majority of Canadians will definitely or probably refrain from entering anyone else’s home except their own or those with whom they are permitted to socialize (86%). Canadians are less committed to wearing a mask in public, although three-quarters indicate they will definitely or probably do so. Most Canadians (60%) do not anticipate wearing gloves in public, as businesses and services re-open, although four in ten express some likelihood to do so. Although all regions show a high likelihood of undertaking three of the four measures, provinces with larger populations have a slightly higher willingness. Indeed, BC (80%), Ontario (79%), and Quebec (78%) residents expressed some likelihood that they will wear a mask in public as businesses and services reopen in their province. Additionally, Ontario residents are more inclined to indicate that they will definitely refrain from entering anyone else’s home except their own or those with whom they are permitted to socialize, as well as wear gloves in public.

    Likelihood of wearing gloves in public decreases with age, despite the elevated concern for older residents. Canadians under 35 years of age are also the most likely to wear a mask in public.

    Watch for further details on Canadians’ perceptions and behaviours related to the COVID-19 pandemic.

    This survey was conducted online from May 27 to 29, 2020, with 1,230 Canadians 18 years of age or older, from the Logit Group’s COVID-19 Canadian Omnibus. Fielding every two weeks, the Logit Group’s COVID-19 Omnibus surveys sample Canadians to ask about their opinions and behaviours related to the pandemic. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a nonprobability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.

    Narrative Research, (www.narrativeresearch.ca), is one of Canada’s leading public opinion and market research companies. As a non-partisan, 100% Canadian-owned, research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.

    The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.

    Follow us on Twitter at @EveryNarrative and @LogitGroup
    ###

    For more information, please contact: Margaret Brigley, CEO, Narrative Research – 902.222.7066, mbrigley@narrativeresearch.ca
    OR
    Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca
    OR
    Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

Latest COVID-19 OMNI Results

How Canadians will socialize and entertain themselves in the coming weeks and months will clearly be impacted by the pandemic. Without a sustained period of no new COVID-19 cases in their province or a vaccine being available, Canadians are not willing to engage in several activities.

·  Canadians are most likely to visit friends inside a home or go for a haircut, if possible, in the coming weeks and months. In contrast, Canadians are least likely to go to a pub/bar, visit a spa, or visit a casino.

·   Having a sustained period of no new cases of COVID-19 in their province increases Canadians likelihood of undertaking certain activities in the coming months. Canadians are less certain what would increase their likelihood of undertaking activities in more intimate quarters, such as, casinos, spas, gyms, and bars/pubs.

May 28, 2020

LIKELIHOOD OF UNDERTAKING ACTIVITIES IN THE COMING WEEKS AND MONTHS

Given the impact COVID-19 has had on routine in-person activities, Canadians were asked their likelihood of undertaking a series of activities in the coming weeks and months, if possible. Results show that Canadians are most likely to visit friends inside a house (42%) or go for a haircut (42%), while slightly fewer Canadians indicated they would be likely to go shopping in a store other than for groceries or other necessitates (38%), and just under three in ten Canadians would eat in a restaurant (28%). Given the opportunity, Canadians would be less likely to go to the gym (19%), go to a pub/bar (13%), visit a spa (12%), or visit a casino (10%).  Indeed, a majority of Canadian residents are unlikely to undertake any of those four activities. (Note these results are among Canadian residents who did not say ‘Not applicable/I Don’t do that normally’.)

Likelihood of going for a haircut and eating in a restaurant increases with age, with Canadians over 55+ years showing higher likelihood. Boomers (aged 55+ years) also have a higher likelihood of visiting friends inside a home. Across regions, Canadians are fairly consistent in their opinions on likelihood of visiting friends inside a home. Meanwhile, Quebec and BC residents indicate a slightly higher likelihood of eating in a restaurant compared to their counterparts in other parts of the country. Additionally, BC residents also indicate a higher likelihood of visiting a spa or going to a bar/pub.

WHAT IT WOULD TAKE TO INCREASE LIKELIHOOD OF UNDERTAKING ACTIVITIES

Canadians with a low likelihood of undertaking these eight activities were asked what would make them more likely to do so. Results show that there is some uncertainty around what would make them feel comfortable partaking in activities in close quarters. However, having a sustained period of no new cases of COVID-19 in their province is of high importance. Nearly forty percent of those with a low likelihood of visiting friends inside a home indicate having no new cases of COVID-19 would increase their likelihood (39%).  Roughly three in ten Canadian residents with a low likelihood indicate the same for eating in a restaurant (31%) and going shopping (28%). Less than one-quarter of residents indicate the same for going for a haircut (22%). Two in ten Canadians with a low likelihood of going to the gym would require having a vaccine available (20%) to increase their likelihood of that activity. Additionally, the highest levels of uncertainty are around visiting a casino (29%), visiting a spa (28%), going to a bar/pub (26%), and going to the gym (20%).

Across regions there is widespread agreement that having a sustained period of no new cases of COVID-19 in their province will increase their likelihood of undertaking several activities. This is especially true among BC residents who are more likely to indicate this for activities such as going to the gym, going shopping, going to a bar/pub, and eating in a restaurant.

Watch for further details on Canadians’ perceptions and behaviours related to the COVID-19 pandemic.

This survey was conducted online from May 13 to May 15, 2020, with 1,230 Canadians 18 years of age or older, from the Logit Group’s COVID-19 Canadian Omnibus. Fielding every two weeks, the Logit Group’s COVID-19 Omnibus surveys sample Canadians to ask about their opinions and behaviours related to the pandemic. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.

Narrative Research, (www.narrativeresearch.ca), is one of Canada’s leading public opinion and market research companies. As a non-partisan, 100% Canadian-owned, research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.

The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.

Follow us on Twitter at @EveryNarrative and @LogitGroup

### 

For more information, please contact:

Margaret Brigley, CEO, Narrative Research – 902.222.7066, mbrigley@narrativeresearch.ca
OR
Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

COVID-19 OMNI Wave 2 Results

In the coming weeks and months Canadians are unlikely to undertake activities beyond their job or a health-care visit, unless there is a sustained period of no new cases of COVID-19 in their province or a vaccine being available.

  • Canadians are most likely to return to work, if possible, in the coming weeks and months. In contrast, Canadians are least likely to take a flight or send their children to daycare.
  • Although there is some uncertainty around what it would take for Canadians to be more likely to undertake certain activities in the coming months, having a sustained period of no new cases of COVID-19 in their province is an overall theme of importance, along with a vaccine becoming available.

May 26, 2020

LIKELIHOOD OF UNDERTAKING ACTIVITIES IN THE COMING WEEKS AND MONTHS
Given the impact COVID-19 has had on routine in-person activities, Canadians were asked their likelihood of undertaking a series of activities in the coming weeks and months, if possible. Results show that Canadian residents are most likely to return to work (51%), while one-third of Canadians indicated they would be likely to visit the dentist for a routine cleaning/procedure (33%), and two in ten Canadians would visit a physiotherapist/ chiropractor (21%). Canadians indicated that given the opportunity, they would be less likely to send children to school (15%) or take a taxi/Uber/Lyft (15%), take a flight (13%), or send children to daycare (12%).  Indeed, the majority of Canadian residents are unlikely to undertake any of those four activities.

Perhaps not surprisingly, likelihood of undertaking a health-related visit increases with age. Indeed, those 35 years of age or over are slightly more likely to indicate in the coming weeks and months that they would visit the dentist or a physiotherapist/chiropractor. Across regions, Canadians are fairly

consistent in their opinions on likelihood of undertaking activities. Interestingly, BC and Ontario residents indicate a lower likelihood of returning to work compared to their counterparts in other parts of the country.

WHAT IT WOULD TAKE TO MAKE UNDERTAKING ACTIVITIES MORE LIKELY

Canadians with a low likelihood of undertaking any of these seven activities were asked what would make them more likely to do so. Results show that there is some uncertainty around what it would take to have them feel comfortable, but it will be crucial to have a sustained period of no new cases of COVID-19 in their province, and in some cases having a vaccine available. Thirty percent of those with a low likelihood of sending their children to school indicate having no new cases of COVID-19 would increase their likelihood of sending their children to school. Roughly one-quarter of Canadian residents with a low likelihood indicate the same for going to work (23%) and visiting the dentist (25%), and slightly fewer residents indicate the same for sending their child to daycare (21%), taking a taxi/Uber/Lyft (19%), and visiting a physiotherapist/chiropractor (19%). Four in ten Canadians with a low likelihood of taking a flight would require having a vaccine available (39%) to increase their likelihood of that activity. Additionally, the highest levels of uncertainty concern taking a taxi/Uber/Lyft (29%), sending children to daycare (25%), and visiting a physiotherapist/chiropractor (24%).

Across regions there is widespread agreement that having a sustained period of no new cases of COVID-19 in their province will increase their likelihood of undertaking certain activities. Atlantic Canadians and those aged 18-24 are more likely to indicate having a vaccine available will increase their likelihood of taking a flight, compared to their counterparts.

This is the first of two research summaries that will be provided within the week. Watch for further details on Canadians’ perceptions and behaviours related to the COVID-19 pandemic.

This survey was conducted online from May 13 to 15, 2020, with 1,231 Canadians 18 years of age or older, from the Logit Group’s COVID-19 Canadian Omnibus. Fielding every two weeks, the Logit Group’s COVID-19 Omnibus surveys sample Canadians to ask about their opinions and behaviours related to the pandemic. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.

Narrative Research, (www.narrativeresearch.ca), is one of Canada’s leading public opinion and market research companies. As a non-partisan, 100% Canadian-owned, research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.

The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.

Follow us on Twitter at @EveryNarrative and @LogitGroup

### 

For more information, please contact:

Margaret Brigley, CEO, Narrative Research – 902.222.7066 (M), mbrigley@narrativeresearch.ca,
OR
Margaret Chapman, COO, Narrative Research – 902.222.4048 (M), mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116 (M), sam.pisani@logitgroup.com

COVID-19 Omnibus Wave 1 Results

Canadians recognize the importance of sharing their opinions at this crucial time, and largely feel now is an appropriate time to participate in research.

The results from our first #COVID19 Omnibus are in. Click the link below to see the full results. This is the first of four research summaries that will be provided within the next two weeks.  Watch for further details on Canadians’ perceptions and behaviours related to the COVID-19

#pandemic. In partnership with Narrative Research, the research was conducted from April 16 to April 19, 2020, with 1,231 Canadians 18 years of age or older.

Read the full results here

COVID19results2