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Research Executed

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For over 20 years, The Logit Group has been a leader amongst data collection firms, and our ongoing commitment has been to develop and administer industry-best technologies as the basis of our research execution.

Our ambition is to collect accurate, consistent and valuable data for our clients. We’re methodologically flexible, which allows for us to match the ideal research design(s) and methods to each specific client engagement.

Our focus is not simply to collect data.  Rather, the pace, complexity and technological requirements of today’s market research drive us to be practitioners in the science and art of research execution.

Online

The Logit Group offers both consumer and B2B online panel sample. We have coverage in countries across the globe to maximize feasibility on each and every product and deliver results at an affordable price.

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CATI

Logit Group has been conducting CATI research for decades, we have an unrivaled ability to retrieve high quality B2C and B2B data from major and niche markets throughout both Canada, the US and globally.

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In Person Interviewing

The Logit Group has trained and experienced teams of face-to-face interviewers available in leading markets across Canada for mall and in-store intercept studies. Multi-lingual interviewers available.

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Qualitative Recruiting

Do you need high quality research to power your decision making? Let the Logit Group's IDI team open the door to greater insights and improved operations. Audiences include B2B and medical.

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Our Team

Sam Pisani
Managing Partner
As founder, Sam’s vision has always been to reinvent and reinvigorate data collection within the research industry. From building a dynamic team of research execution professionals, to staying on the forefront of technological, methodological and regulatory trends, Sam embodies the passion that the Logit team brings to research execution.
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Anthony Molinaro
Managing Partner
Anthony’s leadership and experience in all methodologies and statistics have helped grow The Logit Group into one of the largest research execution firms. A member of the MRA/Insights Association and a strategic thinker, Anthony has built a team of research professionals that have a passion for the execution of market research and advanced technologies.
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Paul Molinaro
Managing Partner
Paul serves as a Managing Partner for the Logit Group. Paul brings a wealth of financial experience to Logit from his days serving as an executive for one of Canada's largest banks.
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Tim Sinke
Chief Operating Officer
As COO, Tim plays a pivotal role, bringing people and process together to deliver results for Logit’s clients. In addition to working directly with a number of clients, Tim oversees all aspects of the company’s operations including project management, field operations, technology, programming, and data processing functions.
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David Attard
Senior Vice President, Field Operations
David is an accomplished field and operations professional with extensive experience in both CATI and CAWI methodologies. David first started at the Logit Group in 2004 as the Director of Field Services. David currently oversees production and logistics at each of Logit's North American centres.
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Agnes Klich
Vice President, Project Management
Agnes is one of the longest tenured members of the Logit team and currently serves as the Vice President of Project Management. Her dedicated team of project managers ensure that projects are completed on time, on spec and within budget.
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Aref Munshi
Vice President, Sales & Research Services
Aref`s strength is his holistic market research skill set. From client services, to operations across telephone, in-person and on-site methodologies, Aref is the perfect client advocate and research problem solver. If you are looking for face-to-face, telephone or on-line solutions.
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Oscar Fernandes
Vice President , Sales & Client Services
Oscar has over 25 years’ experience in market research especially in the areas of Project Management and Business Development. Before joining the firm in 2014, he held senior positions at Greenwich Associates/Corsential/Consumer Contact.
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John Wulff
Senior Vice President , Business Development
John’s 25 year career has been focused on quantitative market research data collection. Holding senior positions representing some of the largest and best quantitative Online & Offline data collection companies with operations based in North & Central America and Asia.
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Chris Connolly
Vice President, Research Services
Chris is persistently focused on providing superior value and experience for each client relationship. With over 20 years of industry experience serving in leadership roles for both technical groups and project management teams, he has a proven track record of success.
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Steve Male
Vice President, Business Development
Steve has over 10 years of market research experience having held roles in project management, field services and client facing roles. Some of Steve’s core areas of focus include the multicultural markets and IT decision makers.
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Clare Harrigan
Account Manager
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Natalia Rodriguez
Sales Team Administrator
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Hamish Brailey
Vice President, Field Services
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Victor Lindo
Vice President, Data Management
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Michael Churcher
Vice President, Information Technology
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Humayun Khan
Director, Data Services
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"Logit’s focus is not simply to collect data. Rather, the pace, complexity and technological requirements of today’s market research drive us to be practitioners in the science and art of research execution."

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The Logit Group is a proud partner of the Cido global research network. With offices and research data collection experts in the US, Canada, Costa Rica, Germany, China, India, Hong Kong, Singapore, Vietnam and Indonesia, we support our clients with local insights and expertise, balanced by our global vision. The result is a research execution company that recognizes the need for global synergies and a consistent quality of brand experiences.

We will continue developing a successful international team that capitalizes on its synergies and shared knowledge. We will always learn from our international colleagues and allow each client’s personality to contribute to our culture and our identity. We will build and foster a culture of harmony, energy and positivity among our associates worldwide.

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From the Blog

Multicultural Best Practices

Shauna Tran understands the importance of multicultural representation in market research. 

“Having a diverse representation of population is key,” our Project Manager says, “especially since many organizations are using our data to tell their stories.”

Shauna shares five best practices from Logit’s multicultural research approach:

  1. Maintain an inventory of quality respondents. Our Ethnic Voice Accord (EVA) panel is a leading provider of ethnic research in North America, and that’s due in large part to our excellent panelists.
  2. Keep incentives high, and costs low. We offer enticing compensation to panelists, in order to encourage high-quality responses. We also maintain relatively standard costs year-over-year, and pass those savings along to respondents.
  3. Be honest and transparent on survey invites. We clearly state the topic and length of each study, and give respondents the option to learn more about the study before joining.
  4. Adjust based on results: Being agile and making changes on-the-fly is key. For example, if a study’s average complete time is longer than expected, we increase compensation to panelists to reflect that.
  5. Follow-up with panelists. We conduct regular profiling of respondents within the panels themselves, which not only allows for more accurate information and better questions, but fewer lost respondents.

To learn more about Shauna’s panel work or how Logit can help with your next project, contact us today.

Humayun Khan: Representation within MRx

Humayun Khan was the first person to be hired in the Logit Group’s data department. Now, over a decade later, the Director of Data Services leads a team of five, with more growth on the horizon.

However, running Logit’s data service is just one part of Humayun’s job. Along with overseeing day-to-day operations, he has also committed himself to innovating the market research industry to be more representative both on-screen and in the real world.  

Data Visualization

Being able to turn data into insights is a driving force behind Humayun’s work.  “We have the capabilities to handle the data visualization,” Humayun says, “but what excites me is moving more to dashboarding to represent the work we do.”

“Currently, 70% of consultants or market researchers are handling the dashboarding themselves,” he says, with a hint of pride.

And that percent will only increase. “Logit’s commitment to innovation and technology means that we can empower researchers across the spectrum with actionable data and insights.”

Those latter pieces keep Humayun enthused. “Working on new software is amazing. Applying multiple tools to improve efficiency will only help serve our research. Everyone wants fast turnaround alongside data quality and accuracy, and we are making it happen.”

For Humayun, data modernization is such a crucial component of his work; being able to show a client—or a colleague—what their data means will help to empower their studies.

Multiculturalism

However, representation of data goes beyond just its visualization on a screen; representation is important in data collection process as well. That’s why Humayun is also committed to making improvements in multicultural representation.

Currently, about five per cent of his work is multicultural, and his goal is to increase that percentage; for him, a focus on multiculturalism is the logical next step as an industry leader.

“Industry behaviour is changing, people feel more comfortable in terms of their thinking,” he asserts. “For example, immigration studies, the data is always interesting.”

“In the next 10 years, we will be seeing a lot of new faces in the industry,” he says. “If you look at the educational background, there are lots of international students coming into North America from India and China, which means our industry will start having a larger representation as well.”

And being so well versed in the data side, Humayun is already preparing his department.

“The handling of open-ended responses for multicultural and multi-language coding takes some extra time and due diligence,” he says. “But, in the end, the data still follows the standard procedures.”

“Our industry needs to be more flexible,” he says, “whether that’s who we’re collecting the information from, to how we’re taking that information and displaying it.”

“And I believe that Logit is well-positioned for that.”

To learn more about Humayun’s work or how Logit can help with your next project, contact us today.

VICTOR LINDO: MAKING IT WORK THROUGH ENTHUSIASM AND CURIOSITY

If you need something fixed, Victor Lindo is on the case.

As Logit’s Vice President, Data Management, Victor does more than just oversee programming and data (though he does that too); he’s the one to call to make things work.

“They usually put me where there’s problems,” Victor jokes. However, with a passion for working on innovative projects, it’s clear why Victor is such a respected leader within Logit and the industry.

Victor’s natural talent and love for the job has been evident from the start. He worked in both project management and field work before carving his niche in programming.

Now, his main role is to “make it work,” which he does through equal parts of enthusiasm and curiosity.  

“We facilitate change through research and data,” Victor says. “Innovation excites me; especially how we evolve to stay relevant.”

And innovation is top-of-mind for everything Victor does. “Reaching new audiences using traditional mediums doesn’t always work,” he explains. “It’s about going where the people are now, and working to take the pulse of things.”

That means going beyond phone and online by adding new technologies and methodologies to Logit’s offerings. “We need to look elsewhere,” Victor says, “using traditional mediums to reach new audiences doesn’t work because the opinion is fixed.”

For Victor, that’s the million dollar question: how can we go to where people are and reach new audiences?

Every day, he is working towards the answer.

With new and innovative research methodologies, Victor is helping Logit become a disruptor in the industry, ushering in the next generation of research and products to better serve clients and research studies. For Victor, the shift is in offering product value and not just a service.

To learn more about Victor’s work or how Logit can help with your next project, contact us today.

Paul Izzo: Logit’s Three-Pronged Approach to Success

As Vice President of Sales & Business Development, Paul Izzo’s job is never boring. 

“In market research, there is a constant need for problem-solving,” he says. “Methodologies will evolve and blend more over time.” 

Paul knows success is not a one-person show. Rather, he takes a three-pronged approach that involves the right team, the right clients, and the right tools. It is also the approach that sets Logit apart from its competitors. 

The Team: Setting Ourselves Apart
Paul joined us in early March of 2020, just days before the world went into lockdown. “It was not an ideal onboarding process amidst the pandemic,” he admits. However, Paul found himself connecting with the team immediately from his home base in California.

“Project management is outstanding at Logit,” Paul recognizes. “Taking ownership and having free reign on communication and the autonomy to fully manage a project shows our total level of competency to clients.”

The Clients: Logit Across North America
For Paul, building new relationships with a variety of clients is the goal. His work is always changing, and he is always learning — another secret to keeping market research interesting. 

Alongside Chris Connolly, he is helping to broaden Logit’s presence across the North American marketplace, and this relationship building is top of mind for Paul.

He is leveraged his medical background to develop regulatory and health work for Logit, as well as oversee new and strategic sales and growth initiatives.

That said, Paul does not compromise the quality of Logit’s work for the quantity of work. While he will always listen and try to understand any needs —remaining mindful of the client’s resources for the best possible outcome — he is also adamant about knowing when to say no.

“Sometimes that’s the best service you can do for a client.”

The Tools: Logit’s Arsenal of Products and Services
With a good team in place and great clients to work for, the final piece is having the products and services to bring the two together. 

From current CATI methods to the future of Mobile360 plus a wide array of online offerings, Logit has an unrivaled ability to retrieve high-quality B2C and B2B data, while incorporating mixed-mode and more interactive research.

And much like the evolution of these tools, Paul has expanded his own skill set and offerings, incorporating Logit’s powerful and innovative tools while servicing new and established clients.

Always learning and always growing; as Paul will be the first to tell you, market research is never boring. 

To speak to Paul for your next project, contact us today.

The COVID-19 pandemic has negatively impacted both the mental health and financial situations of a large minority of Canadians.

HALIFAX, November 5, 2020: In an ongoing effort to understand the impact of the global pandemic, Narrative Research has been asking Canadians about the impact they have experienced. The information in this release comes from two sources – the East Coast Voice online panel (including over 1,900 responses from Atlantic Canadians), and the Logit Group’s Omnibus panel (over 1,200 Canadians).

ECONOMIC IMPACTS

One-third of Canadians indicate that the COVID-19 pandemic has created economic or financial hardship for their household, with those in the Prairie Provinces and Ontario feeling the worst of it, compared with just two in ten in Quebec. The financial hit has been more acute for GenXers, Millennials and Gen Z, compared with Boomers, and not surprisingly, those with lower incomes are more likely to have been hit with financial hardship compared with those earning more.

Turning to Atlantic Canada in particular, one-third of residents indicate that they or someone in their household has applied for financial assistance programs such as Employment Insurance or emergency funding programs since the onset of COVID-19, marking an increase of 4 points since we last polled on this issue in April. Likelihood of having applied for assistance is lower in PEI compared with the other three provinces (26%, compared with 35% NL, 33% NS and 32% NB). Younger residents are by far more likely to have applied for assistance compared with older residents (49% aged 18 – 34, compared with 36% of those 35 – 54 and 23% of those 55+).

EMOTIONAL IMPACTS

Aside from the large financial impacts, the pandemic is clearly having an effect on Canadians’ mental health. Four-in-ten indicate they have experienced a major emotional or mental health hardship. Again, this sentiment is most acute in the Prairie Provinces and Ontario. By age, half of Millennials have experienced this type of hardship, compared with just three-in-ten Boomers. Those unemployed are most likely to have suffered emotionally during the pandemic.

Results shown are from a survey conducted online October 7-9, 2020, with 1,230 Canadians 18 years of age or older (972 decided adults), from the Logit Group’s Canadian Omnibus. Fielding every month, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.   

Additional Atlantic Canadian results are derived from an online survey conducted from September 24-29, 2020, with 1,911 Atlantic Canadians, 18 years of age or older, from Narrative Research’s online panel, East Coast Voice. This sample included responses from each Atlantic province (NB: 571; NS: 914; NL: 288; PE: 138). Using data from the 2016 Census, the results were weighted by gender, age, and region to reflect these population characteristics in each province.

For more information, please contact:

Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca

OR

Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company was recently certified as WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services. 

The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented. 

Follow us on Twitter at @EveryNarrative and @LogitGroup

Extending Your CATI Reach

In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative samples of respondents in the geography of your choice was relatively easy to do.

As we all know, the only thing that remains the same is the consistency of change.  As Americans transitioned to cell phones, and later, internet connected smart phones, the CATI playing field experienced significant changes. Things became a bit more complicated for researchers. Unscrupulous telemarketers inundated consumers and businesses alike with irritating calls day and night resulting in declining response rates. New laws were passed to regulate the use of automated dialers to contact cell phones.  With phone number portability, easy geographic targeting of phone lists via the North American Numbering Plan, was no longer dependable. The task of accurate sampling grew more complicated and costs were on the rise.

Fortunately, internet based respondent panels arrived to help fill the void, providing an inexpensive alternative to telephone survey research. Although cost effective, online panel had limitations too, particularly when targeting a tight geography, a low incidence audience, or an under-represented population. Often in such circumstances, feasibility became an issue.

New technology may provide the answer to this dilemma. New to the scene, platforms such as Logit’s Mobile360 allow SMS-to-web interviewing as an alternative, providing cost effective access to respondents via phone contact lists. Using this approach, cell phone respondents are invited to an online survey via TCPA compliant SMS invitations. This novel approach offers the comparative benefits and flexibility of sampling via random or listed contact numbers.

As an example of the powerful new options an SMS approach brings to the table, Logit’s Mobile360 platform allows for surveys to be deployed in a multimodal context with SMS-to-web fielding in conjunction with live agent CATI and/or internet panel. Quotas can be set and managed by contact method and invitations can be customized according to list information. If panel is being utilized, IP controls will screen out duplicate respondents before they enter the survey.

For B2B projects requiring a high degree of respondent verification, live dialing can be used for prescreening and validation, with a survey link then being delivered real-time. Such an approach can also be used as a method of screening for more involved respondent exercises such as MaxDiff, Conjoint, or Online Bulletin Boards.

As we see, when paired with new interviewing options available via SMS-to-web, CATI interviewing is often the most viable approach to solving your data collection challenges. If you have not yet explored hybrid contact strategies, perhaps it is time to take a deeper look.

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Chris is persistently focused on providing superior value and experience for each client relationship. With over 20 years of industry experience serving in leadership roles for both technical groups and project management teams, he has a proven track record of success.

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is a proud member of, and supports, the following research organizations.

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