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Research Executed

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For over 20 years, The Logit Group has been a leader amongst data collection firms, and our ongoing commitment has been to develop and administer industry-best technologies as the basis of our research execution.

Our ambition is to collect accurate, consistent and valuable data for our clients. We’re methodologically flexible, which allows for us to match the ideal research design(s) and methods to each specific client engagement.

Our focus is not simply to collect data.  Rather, the pace, complexity and technological requirements of today’s market research drive us to be practitioners in the science and art of research execution.

Online

The Logit Group offers both consumer and B2B online panel sample. We have coverage in countries across the globe to maximize feasibility on each and every product and deliver results at an affordable price.

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CATI

Logit Group has been conducting CATI research for decades, we have an unrivaled ability to retrieve high quality B2C and B2B data from major and niche markets throughout both Canada, the US and globally.

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In Person Interviewing

The Logit Group has trained and experienced teams of face-to-face interviewers available in leading markets across Canada for mall and in-store intercept studies. Multi-lingual interviewers available.

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Qualitative Recruiting

Do you need high quality research to power your decision making? Let the Logit Group's IDI team open the door to greater insights and improved operations. Audiences include B2B and medical.

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Our Team

Sam Pisani
Managing Partner
As founder, Sam’s vision has always been to reinvent and reinvigorate data collection within the research industry. From building a dynamic team of research execution professionals, to staying on the forefront of technological, methodological and regulatory trends, Sam embodies the passion that the Logit team brings to research execution.
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Anthony Molinaro
Managing Partner
Anthony’s leadership and experience in all methodologies and statistics have helped grow The Logit Group into one of the largest research execution firms. A member of the MRA/Insights Association and a strategic thinker, Anthony has built a team of research professionals that have a passion for the execution of market research and advanced technologies.
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Paul Molinaro
Managing Partner
Paul serves as a Managing Partner for the Logit Group. Paul brings a wealth of financial experience to Logit from his days serving as an executive for one of Canada's largest banks.
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Tim Sinke
Chief Operating Officer
As COO, Tim plays a pivotal role, bringing people and process together to deliver results for Logit’s clients. In addition to working directly with a number of clients, Tim oversees all aspects of the company’s operations including project management, field operations, technology, programming, and data processing functions.
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David Attard
Senior Vice President, Field Operations
David is an accomplished field and operations professional with extensive experience in both CATI and CAWI methodologies. David first started at the Logit Group in 2004 as the Director of Field Services. David currently oversees production and logistics at each of Logit's North American centres.
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Agnes Klich
Vice President, Project Management
Agnes is one of the longest tenured members of the Logit team and currently serves as the Vice President of Project Management. Her dedicated team of project managers ensure that projects are completed on time, on spec and within budget.
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Aref Munshi
Vice President, Sales & Research Services
Aref`s strength is his holistic market research skill set. From client services, to operations across telephone, in-person and on-site methodologies, Aref is the perfect client advocate and research problem solver. If you are looking for face-to-face, telephone or on-line solutions.
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Oscar Fernandes
Vice President , Sales & Client Services
Oscar has over 25 years’ experience in market research especially in the areas of Project Management and Business Development. Before joining the firm in 2014, he held senior positions at Greenwich Associates/Corsential/Consumer Contact.
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John Wulff
Senior Vice President , Business Development
John’s 25 year career has been focused on quantitative market research data collection. Holding senior positions representing some of the largest and best quantitative Online & Offline data collection companies with operations based in North & Central America and Asia.
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Chris Connolly
Vice President, Research Services
Chris is persistently focused on providing superior value and experience for each client relationship. With over 20 years of industry experience serving in leadership roles for both technical groups and project management teams, he has a proven track record of success.
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Steve Male
Vice President, Business Development
Steve has over 10 years of market research experience having held roles in project management, field services and client facing roles. Some of Steve’s core areas of focus include the multicultural markets and IT decision makers.
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Clare Harrigan
Account Manager
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Natalia Rodriguez
Sales Team Administrator
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Hamish Brailey
Vice President, Field Services
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Victor Lindo
Vice President, Data Management
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Michael Churcher
Vice President, Information Technology
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Humayun Khan
Director, Data Services
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"Logit’s focus is not simply to collect data. Rather, the pace, complexity and technological requirements of today’s market research drive us to be practitioners in the science and art of research execution."

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The Logit Group is a proud partner of the Cido global research network. With offices and research data collection experts in the US, Canada, Costa Rica, Germany, China, India, Hong Kong, Singapore, Vietnam and Indonesia, we support our clients with local insights and expertise, balanced by our global vision. The result is a research execution company that recognizes the need for global synergies and a consistent quality of brand experiences.

We will continue developing a successful international team that capitalizes on its synergies and shared knowledge. We will always learn from our international colleagues and allow each client’s personality to contribute to our culture and our identity. We will build and foster a culture of harmony, energy and positivity among our associates worldwide.

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From the Blog

The COVID-19 pandemic has negatively impacted both the mental health and financial situations of a large minority of Canadians.

HALIFAX, November 5, 2020: In an ongoing effort to understand the impact of the global pandemic, Narrative Research has been asking Canadians about the impact they have experienced. The information in this release comes from two sources – the East Coast Voice online panel (including over 1,900 responses from Atlantic Canadians), and the Logit Group’s Omnibus panel (over 1,200 Canadians).

ECONOMIC IMPACTS

One-third of Canadians indicate that the COVID-19 pandemic has created economic or financial hardship for their household, with those in the Prairie Provinces and Ontario feeling the worst of it, compared with just two in ten in Quebec. The financial hit has been more acute for GenXers, Millennials and Gen Z, compared with Boomers, and not surprisingly, those with lower incomes are more likely to have been hit with financial hardship compared with those earning more.

Turning to Atlantic Canada in particular, one-third of residents indicate that they or someone in their household has applied for financial assistance programs such as Employment Insurance or emergency funding programs since the onset of COVID-19, marking an increase of 4 points since we last polled on this issue in April. Likelihood of having applied for assistance is lower in PEI compared with the other three provinces (26%, compared with 35% NL, 33% NS and 32% NB). Younger residents are by far more likely to have applied for assistance compared with older residents (49% aged 18 – 34, compared with 36% of those 35 – 54 and 23% of those 55+).

EMOTIONAL IMPACTS

Aside from the large financial impacts, the pandemic is clearly having an effect on Canadians’ mental health. Four-in-ten indicate they have experienced a major emotional or mental health hardship. Again, this sentiment is most acute in the Prairie Provinces and Ontario. By age, half of Millennials have experienced this type of hardship, compared with just three-in-ten Boomers. Those unemployed are most likely to have suffered emotionally during the pandemic.

Results shown are from a survey conducted online October 7-9, 2020, with 1,230 Canadians 18 years of age or older (972 decided adults), from the Logit Group’s Canadian Omnibus. Fielding every month, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.   

Additional Atlantic Canadian results are derived from an online survey conducted from September 24-29, 2020, with 1,911 Atlantic Canadians, 18 years of age or older, from Narrative Research’s online panel, East Coast Voice. This sample included responses from each Atlantic province (NB: 571; NS: 914; NL: 288; PE: 138). Using data from the 2016 Census, the results were weighted by gender, age, and region to reflect these population characteristics in each province.

For more information, please contact:

Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca

OR

Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company was recently certified as WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services. 

The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented. 

Follow us on Twitter at @EveryNarrative and @LogitGroup

Extending Your CATI Reach

In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative samples of respondents in the geography of your choice was relatively easy to do.

As we all know, the only thing that remains the same is the consistency of change.  As Americans transitioned to cell phones, and later, internet connected smart phones, the CATI playing field experienced significant changes. Things became a bit more complicated for researchers. Unscrupulous telemarketers inundated consumers and businesses alike with irritating calls day and night resulting in declining response rates. New laws were passed to regulate the use of automated dialers to contact cell phones.  With phone number portability, easy geographic targeting of phone lists via the North American Numbering Plan, was no longer dependable. The task of accurate sampling grew more complicated and costs were on the rise.

Fortunately, internet based respondent panels arrived to help fill the void, providing an inexpensive alternative to telephone survey research. Although cost effective, online panel had limitations too, particularly when targeting a tight geography, a low incidence audience, or an under-represented population. Often in such circumstances, feasibility became an issue.

New technology may provide the answer to this dilemma. New to the scene, platforms such as Logit’s Mobile360 allow SMS-to-web interviewing as an alternative, providing cost effective access to respondents via phone contact lists. Using this approach, cell phone respondents are invited to an online survey via TCPA compliant SMS invitations. This novel approach offers the comparative benefits and flexibility of sampling via random or listed contact numbers.

As an example of the powerful new options an SMS approach brings to the table, Logit’s Mobile360 platform allows for surveys to be deployed in a multimodal context with SMS-to-web fielding in conjunction with live agent CATI and/or internet panel. Quotas can be set and managed by contact method and invitations can be customized according to list information. If panel is being utilized, IP controls will screen out duplicate respondents before they enter the survey.

For B2B projects requiring a high degree of respondent verification, live dialing can be used for prescreening and validation, with a survey link then being delivered real-time. Such an approach can also be used as a method of screening for more involved respondent exercises such as MaxDiff, Conjoint, or Online Bulletin Boards.

As we see, when paired with new interviewing options available via SMS-to-web, CATI interviewing is often the most viable approach to solving your data collection challenges. If you have not yet explored hybrid contact strategies, perhaps it is time to take a deeper look.

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Chris Connolly Headshot

Chris is persistently focused on providing superior value and experience for each client relationship. With over 20 years of industry experience serving in leadership roles for both technical groups and project management teams, he has a proven track record of success.

Canadians’ Preference In The Us Presidential Election

  • Among Canadian adults, there is overwhelming support for Joe Biden in the upcoming American presidential election.
  • At least three-quarters of Canadians in each of the country’s five regions would prefer Biden.

October 23, 2020

CANADIANS’ PREFERENCE IN THE US PRESIDENTIAL ELECTION

There is massive support for Democrat Joe Biden among Canadian adults who express a preference in the upcoming US election. Eight-in-ten adults (79%) currently favour the former Democratic US Vice-President in the November 3rd US election, with incumbent Republican Donald Trump gaining the backing of only two-in-ten (20%). One percent of Canadians who offer an opinion on this question, support other options. Approximately 22 percent of Canadians say they would not vote, are undecided, or otherwise do not express an opinion.

This distribution of support is in marked contrast to national polls south of the border, which at the present time generally indicate a much closer race, although most surveys presently suggest Biden has greater support than Trump.

Regionally in Canada, Biden’s support is highest in Quebec (85%) and Atlantic Canada (84%), with slightly less backing in British Columbia (77%), the Prairie Provinces (76%), and Ontario (also 76%).

Other demographics indicate that Biden performs comparatively better among Baby Boomers (86%) and females (85%).

This survey was conducted online October 7-9, 2020, with 1,230 Canadians 18 years of age or older (972 decided adults), from the Logit Group’s Canadian Omnibus. Fielding every month, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.

Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company was recently certified as WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.

The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.

Follow us on Twitter at @EveryNarrative and @LogitGroup

For more information, please contact:

Margaret Brigley, CEO, Narrative Research – 902.493-3830, mbrigley@narrativeresearch.ca
OR
Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

Unmasking Qualitative Interviewing

The Covid-19 pandemic has now been with us for over half a year and looks likely to affect everyone, both personally and professionally, well into 2021. Without question, the corona virus has been an uber-disrupter forcing changes in just about every industry one can think of. When looking at the pandemic through the lens of the insights industry, for obvious reasons, one of the most affected areas of practice has been qualitative research. Even before the pandemic hit, virtual approaches to qualitative fieldwork had been growing in prevalence.

With the adoption of digital now being almost complete within our society, researchers can readily find respondents from previously out-of-reach demographic groups. Previously off-grid older aged, rural, and/or lower income individuals are now connected and comfortable having conversations via digital interfaces. This has afforded researchers faster and cheaper options for qualitative fieldwork. Gone are the days when everyone needed to invest the time and expense of traveling to a facility for face-to-face sessions. With the new logistical and ethical concerns brought into play during this Covid Age, the use of online qualitative platforms has only grown.

Along-side our clients, The Logit group has navigated the new qualitative fieldwork landscape. We’d like to take a moment to bring to your attention to some of the platforms used for virtual IDIs and focus groups coming into play commonly on our joint qualitative initiatives. Although not a comprehensive list, what follows is a summary of platforms we’ve grown familiar to.

Zoom – This is the cheapest and most readily accessible option currently out there for researchers. Zoom can be easily deployed to geographically dispersed individuals via computer, tablet, or mobile device. To make respondent scheduling simple, Zoom offers streamlined calendaring, allowing the user to schedule or start meetings from Outlook, Gmail, or iCal. Further, Zoom offers secure recording of sessions and supports the sharing of HD audio and video. Given the broad use of Zoom, many respondents are quite familiar with the interface which reduces the chance technical frustrations as part of the respondent experience.

FocusVision – InterVu – This platform enables live online focus groups or webcam interviews using two-way audio and video. Groups can accommodate up to 8 respondents plus the moderator. The platform includes the option of a remote ‘backroom’ for observers and clients. Those in the backroom are able to chat with the moderator and register time stamps synced to the recording which can speed analysis after sessions are complete. A unique feature offered by InterVu is facial recognition software intended to identify ‘professional respondents’.

20/20 Research – QualMeeting – Providing researchers the ability to conduct “face-to-face research” with participants from anywhere in the world, QualMeeting pairs web-cam technology and video streaming with a number of proprietary tools for specialized analysis. The platform can support customizable designs for stimuli and screen sharing. Also, the proprietary video portal provides the capability of creating searchable transcripts that link seamlessly to the related clips.

Logit Go – As a fully integrated turnkey qualitative solution, Logit GO, provides a flash-free video solution built for market research interviews with extensive white labeling/branding capabilities. Researchers can conduct In Depth Interviews (IDI’s) or connect with up to 8 participants simultaneously while client observers can discuss the group and provide feedback to the moderator privately from the group discussion. The platform is conveniently accessible and possesses robust browser support. Additionally, moderators can deploy an intuitive screen-share feature which allows respondents to share their online activities quickly and easily. For added convenience, the GO 2.0 Board video recorder features automated audio quality checks. GO 2.0 also offers improvements to the video tagging and clipping interfaces, allowing the user to efficiently create highlight reels from video collected from any source.

Important to note, aside from Zoom, each of the aforementioned platforms provide live support to help respondents get connected and navigate tech glitches, giving moderators the freedom to remain attentive the conversation.

As insights teams execute qualitative fieldwork while navigating a playing field where face-to-face in-person interviewing continues to present difficulties, we see yet again, technology has a way of filling the void and presenting new opportunities to make our work efficient, accurate, and cost effective.

When considering your next qualitative research project, rest assured that The Logit Team understands the tools of the trade and has the experience to help you execute effortlessly.

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About Chris Connolly, VP Research Services

Chris Connolly Headshot
Chris is persistently focused on providing superior value and experience for each client relationship. With over 20 years of industry experience serving in leadership roles for both technical groups and project management teams, he has a proven track record of success.

The Importance of Validating Online Voter Respondents

With a little less than a month until the 2020 US presidential election, political polling is in full swing across the country. Phone centers are at or near capacity trying to keep up with political polling demand, and online panel sources are being utilized at a higher frequency for political polling than ever before.

Traditionally pollsters have preferred a phone approach as it allows for a more representative sample base. The abundance of voter profiled phone sample has also made it the preferred methodology for targeting and applying quotas for party registration and previous voter history.

Over the past several years phone has become a more complicated landscape to navigate with increasing regulations and guidelines for how polling is conducted over the phone. In combination with declining response rates, online has now become the preferred method of polling for many.
Online presents a cost-effective alternative to phone, with an abundance of willing participants eager to provide their political opinions. The question is, how accurate are these opinions and how can researchers be assured that those they are speaking to are registered voters with a verifiable voting track record.

In the absence of voter registration data, self-identification has been the preferred method of panelist classification, leading to an inflated number on online research panels. In 2018 there were 153 million+ Americans registered to vote, working out to roughly 47% of the population. By contrast, in a recent poll of online panel members, over 70% had identified themselves as registered voters. In addition to an over inflated voter base, online has traditionally lacked the same segmentation afforded to phone sample. Political party affiliation and previous voter turnout are also self-identified and as such are open to over inflation and bias based on the survey instrument.

Thankfully, several 3rd party voter databases exist that will allow you to proactively match your sample and enhance your panelists voter profile. With the addition of appended voter history and partisanship you can control survey quotas and accurately target registered voters.
Enhancing panelist data with registered voter data creates a methodology truer in form to phone polling and gives you greater confidence in standing behind your online voter respondents data.


About Steve Male, VP Business Development

Portrait of Steve Male VP Business Development at the Logit Group

Steve has over 10 years of market research experience having held roles in project management, field services and client facing roles. Some of Steve’s core areas of focus include the multicultural markets and IT decision makers.

There is strong opposition to opening the Canada-U.S. border within the next month, with the exception of Quebec where opinions are mixed.

Overall, there is moderate support for opening all provincial and territorial borders within Canada over the next month, without quarantine restrictions. Support is highest in Ontario and lowest in Atlantic Canada.

September 11, 2020

OPENING THE CANADIAN BORDER TO THE UNITED STATES WITHIN THE NEXT MONTH

There is strong opposition to the possibility of opening the U.S.-Canada border within the next month. In fact, seven in ten Canadian residents oppose this idea, including more than half who are in complete opposition. Opposition is strong across the Country, with the exception of Quebec where residents are more divided on reopening the border with the United States (53% support and 47% opposition).

Across the population, opposition is strongest among Boomers (75%) and females (73%). Likewise, resistance to reopening the border with our southern neighbour is stronger among Canadian residents who disagree with reopening inter-provincial/territorial borders (86%).

Despite strong opposition, Atlantic Canadians are modestly warming up to the idea of opening the border with the United States. A survey of Atlantic Canadians on Narrative Research’s East Coast Voice panel showed that opposition stood at 95% in early August (compared to 78% at this time).

Residents who oppose reopening the border with the United States were asked what it would take for them to support this idea. Overall, opinions are equally split between those who seek a consistent low number of COVID-19 cases in both countries, and residents who seek a sustained period of two weeks of no new cases in both countries. Very few say it would take a vaccine being made available to prompt them to support the opening of the Canada-U.S. border.

A few differences of opinions are noteworthy across regions and provinces. While opinions in the Prairie Provinces, Ontario and Quebec are divided between a consistent low number of cases and a sustained period of time with no new cases, residents of British Columbia and New Brunswick seek a consistent low number of cases, while in contrast residents of Nova Scotia and Newfoundland and Labrador seek a sustained period of time with no new cases.

OPENING PROVINCIAL/TERRITORIAL BORDERS WITHIN CANADA WITH NO QUARANTINE PERIOD WITHIN THE NEXT MONTH

Residents were asked if they support or oppose the opening of all provincial and territorial borders within Canada over the next month, with no quarantine requirement for national travellers. There is a sense of cautious confidence among the public, with a small majority of residents supporting this idea. More specifically, one-third (32%) completely support unrestricted travel for residents within Canada, with a further three in ten (29%) mostly in support. In contrast, four in ten (39%) Canadian residents express some level of opposition. Across the country, Ontario exhibits the highest level of support (66%), while support is lowest in Atlantic Canada (47%) where a regional bubble was established early in July and the incidence of COVID-19 has remained low in recent months. It should be noted that a mandatory quarantine period is currently required in the Northwest Territories, Nunavut, Yukon, Manitoba and the Atlantic Provinces for out-of-province/territory travellers, with some exceptions.

While support is more prevalent than opposition across key demographic groups, a few differences are worth mentioning. Support is higher among Gen Z (64%), Millennials (66%), and Gen X (62%) than among Boomers (57%). Likewise, males are more open to the idea than are females (66% vs. 57%). Perhaps not surprisingly, residents who support the opening of the U.S. border are more likely than those who oppose it to also support cross-provincial and cross-territorial border opening within Canada.

Residents who voiced opposition were asked under what conditions they would support opening the borders to all Canadian provinces/territories. Two factors hold equal weight, namely a consistent low number of COVID-19 cases in all provinces/territories, and a sustained period of two weeks of no new cases of COVID-19 across the country. Only four percent of residents who oppose unrestricted cross-provincial/territorial travel indicate that it would take the availability of a vaccine to change their opinion.

While opinions of residents of the Prairie Provinces are equally divided, the confidence of those in Ontario and Newfoundland and Labrador would most likely increase if there were a sustained period with no new COVID-19 cases, while residents of all other provinces would seek consistently low number of cases before supporting opening the borders to all Canadian provinces.

This survey was conducted online August 20-22, 2020, with 1,230 Canadians 18 years of age or older, from the Logit Group’s Canadian Omnibus. Fielding every month, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.

Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company was recently certified as WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.

The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.

Follow us on Twitter at @EveryNarrative and @LogitGroup

For more information, please contact:

Margaret Brigley, CEO, Narrative Research – 902.222.7066, mbrigley@narrativeresearch.ca
OR
Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

Canadian residents are moderately satisfied with governments’ response to the COVID-19 crisis, satisfaction is higher at the provincial level than at the federal level.

With the exception of Quebec, residents in all Canadian regions and provinces are less confident in the measures taken by their provincial government to combat COVID-19 than they were in May.

Canadian residents are appreciative of the provincial health care system during COVID-19, with the exception of Quebec where opinions are mixed.

Residents have confidence in the leadership of their provincial Chief Medical Officers in addressing the pandemic.

 

September 10, 2020

SATISFACTION WITH GOVERNMENTS’ RESPONSE TO THE COVID-19 CRISIS

As the Canadian situation with COVID-19 evolves, residents were asked to rate their level of satisfaction with the federal and provincial governements’ response. Overall, Canadian residents are satisfied with their provincial government’s actions to address the crisis (74% satisfied), while they rate the federal government less favourably in comparison (66% satisfied).

Several differences of opinions are noteworthy across provinces. Residents of NL, NS, ON and BC offer more positive assessments of both levels of governments than residents from other provinces. Of note, residents of the Prairie provinces (58% satisfied), QC (56% satisfied) and NB (64% satisfied) are most critical of the federal government’s performance, while satisfaction is highest in NL (82% satisfied) and NS (80% satisfied). Similarly, the level of satisfaction with the provincial government’s response is lowest in the Prairies provinces (61% satisfied). Opinions are relatively consistent across key demographic characteristics, although the level of satisfaction with the provincial government increases with age and it is highest among Boomers (81% satisfied).

CONFIDENCE IN MEASURES UNDERTAKEN BY GOVERNMENTS TO COMBAT COVID-19

Since May 2020, there has been a significant decline in residents’ level of confidence in measures undertaken by the provincial governments to combat COVID-19, although two-thirds of residents (65%) continue to express high confidence, as evidenced by ratings of 7-10 on a 10-point scale.

By region, residents of the Prairies exhibit the lowest level of confidence (49%) and the sharpest decline since May. By contrast, a small improvement is noted in Quebec.

Residents were also asked this time around how confident they are in the measures taken by the federal governement to combat COVID-19. While overall nearly six in ten residents (57%) express some level of confidence, opinions vary across the regions and provinces. The level of confidence in the federal government’s actions is highest in NL , followed by NS  and ON.

RATING OF PROVINCIAL HEALTH CARE SYSTEM DURING COVID-19

To understand the level of public confidence in health services, residents were asked to rate on a scale of 1-10 the health care system in their province during COVID-19. While Canadian residents overall are moderately positive towards their health care system (59% offered a positive rating of 7-10), differences exist across regions and provinces.

More than seven in ten residents in BC (78%) and ON (73%) rate the health care system positively, providing a score of 7-10. Residents of Atlantic Canada (69%) and the Prairie provinces (61%) are more critical in comparison. Opinions of the Quebec health care system are clearly divided, with over a third of residents offering no opinion, and the remainder being split between low ratings of 1-4 (26%), moderate ratings of 5-6 (14%) and high ratings of 7-10 (23%), for an average rating of 4.9 on the 10-point scale.

CONFIDENCE IN LEADERSHIP OF PROVINCIAL CHIEF MEDICAL OFFICER OF HEALTH

Canadian residents were asked to rate their level confidence in the leadership of their provincial Chief Medical Officer of Health to combat COVID-19. Overall, two-thirds of Canadian residents express confidence, as evidenced by ratings of 7-10 on a 10-point scale. Across the country, confidence is highest in NL (88%) and BC (75%), while it is lowest in the Prairies (61%).

This survey was conducted online August 20-22, 2020, with 1,230 Canadians 18 years of age or older, from the Logit Group’s Canadian Omnibus. Fielding every month, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.

This is the second of three research summaries that will be provided within the week. Watch for further details on Canadians’ perceptions and behaviours related to the COVID-19 pandemic.

Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company was recently certified as WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.

The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.

Follow us on Twitter at @EveryNarrative and @LogitGroup

For more information, please contact:

Margaret Brigley, CEO, Narrative Research – 902.222.7066, mbrigley@narrativeresearch.ca
OR
Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

Industry And Association

is a proud member of, and supports, the following research organizations.

Contact Us

Port Huron, MI

511 Fort St
Port Huron, MI, USA, 48060
michiganjobs@logitgroup.com
1-866-84LOGITCurrent Opportunities »

Kentville, NS

28 Aberdeen St, Suite 3A and 3B
Kentville, NS, B4N 2N1
valleyjobs@logitgroup.com
1-866-84LOGITCurrent Opportunities »

Toronto, ON (Head Office)

302 The East Mall, Suite 400
Toronto, ON, Canada, M9B 6C7
bids@logitgroup.com
1-866-84LOGITCurrent Opportunities »

London, ON

150 Dufferin Ave, Suite 300
London, ON, Canada, N6A 5N6
londonjobs@logitgroup.com
1-866-84LOGITCurrent Opportunities »