The Logit Group specializes in consumer and B2B recruitment, both online and offline.

Focus Group


The Logit Group specializes in consumer and B2B recruitment, both online and offline.

Recruit to Qual

No matter which audience you’re looking for, Logit can help. We have a number of recruitment channels at our disposal to find you the ideal participant, including online, over the phone and in person. Some of the methodologies we recruit for include:

  • In-person focus groups
  • Online focus groups
  • Telephone IDIs
  • Bulletin Boards






Product Usage Tests

Have a new product or concept that you’re looking to test? Whether it’s in person or through the mail, Logit has the resources and expertise to get your project off the ground. We can help with every aspect from questionnaire programming to product fulfillment and facility rental. Some of our services include:

  • In Home Usage Tests
  • Central Location Tests

Read more about Qualitative Research

Learn About Our Innovative Approach to Qualitative Research

By Chris Suppa | May 20, 2022

The Logit Group is your one-stop solution for qualitative project execution and management around the world. Dependability, time-saving and consistent first-class service is what you can expect when working with […]

Jay Thordarson: the next generation of qual

By Steve Male | January 27, 2022

Qualitative research is experiencing a digital transformation, and Jay Thordarson is at the forefront of this innovation. Joining the team in 2021 as a practicing qual researcher, Jay has leveraged […]

Aref Munshi on Embracing MRx Technology

By Chris Suppa | December 9, 2020

Aref Munshi, Vice President, Sales & Research Services, has been working in market research since the late 1980s and has seen the technological evolution of the industry firsthand. When Aref […]

In-Person Interviewing

Looking to gain further insights into your shoppers’ behavior? Logit can help by interviewing your consumers on location. Our experienced interviews are located in major markets throughout North America and can help with the following:

  • Mall Intercepts
  • Mystery shops
  • Shop alongs
  • Observational Studies

Download our Online Bulletin Boards Overview

Bulletin board focus groups give respondents the ability to log on at their leisure and provide feedback over a set period of days, weeks, or months.

Download the PDF →

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International Solutions

The Logit Group has localized experience in fielding studies in countries across the globe. Have an international project that you’re looking for help on? Online, in-person or over the phone Logit can help. Contact us today to learn more.