Qualitative

The Logit Group specializes in consumer and B2B recruitment, both online and offline.

Focus Group

Qualitative

The Logit Group specializes in consumer and B2B recruitment, both online and offline.

Recruit to Qual

No matter which audience you’re looking for, Logit can help. We have a number of recruitment channels at our disposal to find you the ideal participant, including online, over the phone and in person. Some of the methodologies we recruit for include:

  • In-person focus groups
  • Online focus groups
  • Telephone IDIs
  • Bulletin Boards

B2B

Consumer

Multicultural

Medical

Product

Product Usage Tests

Have a new product or concept that you’re looking to test? Whether it’s in person or through the mail, Logit has the resources and expertise to get your project off the ground. We can help with every aspect from questionnaire programming to product fulfillment and facility rental. Some of our services include:

  • In Home Usage Tests
  • Central Location Tests

Do try this at home: understanding the benefits of IHUT

For more than 25 years, Logit Group has worked in quantitative and qualitative research, but our areas of expertise go beyond traditional online sampling to areas like in-home usage testing (IHUT).

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In-Person Interviewing

Looking to gain further insights into your shoppers’ behavior? Logit can help by interviewing your consumers on location. Our experienced interviews are located in major markets throughout North America and can help with the following:

  • Mall Intercepts
  • Mystery shops
  • Shop alongs
  • Observational Studies

Download our Online Bulletin Boards Overview

Bulletin board focus groups give respondents the ability to log on at their leisure and provide feedback over a set period of days, weeks, or months.

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International Solutions

The Logit Group has localized experience in fielding studies in countries across the globe. Have an international project that you’re looking for help on? Online, in-person or over the phone Logit can help. Contact us today to learn more.

International