About Steve Male

Steve serves as the Executive VP of Innovation & Strategic Partnerships at The Logit Group. He boasts over 12 years of market research expertise, currently focusing on AI development, cutting-edge technology, and API-driven tools to enhance sample feasibility and data quality. A respected speaker at major North American market research conferences, he illuminates the future of tech forward methodologies.

AI Usage in Canada: Most See AI as a Tool, Not a Companion

Read time: 4 mins AI usage in Canada is now part of everyday life for most people, with two thirds of Canadians using at least one AI-based tool or service. While adoption is widespread, the way Canadians relate to AI remains largely practical, with most viewing it as a tool [...]