The Logit Group Promotes Steve Male to Chief Innovation Officer
In this expanded role, Steve will lead our company-wide innovation strategy, advance our AI practice, develop new client-focused products and services, and continue to lead Zamplia.
Preferred Indoor Temperature in Summer: What Canadians Want at Home
Most Canadians prefer moderate indoor temperatures in summer, with 20°C to 22°C emerging as the most popular range.
Market Research Automation: Unlocking Efficiency and Insights for Businesses
Automation compresses the time between study design and data delivery, but without embedded quality controls, it also compresses the time it takes for bad data to scale.
Canadians’ Views on Watering Lawns: Public Opinion Divided on Summer Water Use
Canadians are divided on summer lawn watering, with similar numbers supporting conditional use and greater restrictions to conserve water.
Canadian Household Affordability Pressures: Groceries Remain Top Financial Concern
A new national survey reveals that Canadian household affordability pressures are widespread, with grocery costs leading as the top financial concern among Canadians.
Mastering AI as a Data Quality Tool
Steve Male joins Priscilla McKinney to discuss how AI is reshaping market research, why respondent fraud is evolving, and what research teams must do to protect data quality.
Fraud Detection in Online Research: What Enterprise Teams Should Demand
Modern data quality tools use layered fraud detection to help enterprise research teams identify fraudulent respondents before they compromise survey results.
The Same Regulars
Respondent overlap is quietly eroding the exclusivity of market research, making it essential to know who has already participated in similar studies.
The One Question Every Research Vendor Hopes You Won’t Ask
As AI accelerates research, respondent quality has become the defining factor between insights that drive confident decisions and reports that only appear trustworthy.
The Jump Before the Jump
Research quality is built long before the final presentation, making the invisible work behind every study the foundation for confident business decisions.