Canadians Concerned About Scams as Fraud Touches Every Demographic
Concern about scams is widespread in Canada, with most people taking proactive steps to protect themselves regardless of age, gender, or region.
All Politics is Local, Still
Polling consistently shows that local conditions, not national rhetoric, offer the clearest window into voter sentiment.
Faster, Smarter, More Human: How AI Market Research Tools are Changing Fieldwork
If you had told me a few years ago that AI could find my perfect participants before I finished my morning coffee, I probably would have said it was impossible.
5 Ways to Make Surveys Fun Again and Why that Creates Better Data Quality
Fun survey questions drive better engagement, richer responses, and more reliable data, making them essential for high-quality research outcomes.
The Disconnect: Why Half of Canadians Have No Connection to Veterans
The Logit Group’s latest survey finds that almost half of Canadians lack any personal connection to veterans, revealing why Remembrance Day often feels more symbolic than personal.
Canadian Halloween Habits 2025: Costumes, Candy, and Haunted Homes
Our latest survey reveals fascinating Canadian Halloween habits, including how many households are handing out treats, dressing up in costumes, and transforming their homes into spooky spectacles.
Canadians Show Strong Willingness to Pay More for Canadian Products
Canadians show a strong willingness to pay more for Canadian products, with most consumers choosing locally sourced groceries.
Behind the Client Call: How Radical Honesty Turns Disaster Into Partnership
Radical honesty in client communication builds trust, turns crises into collaboration, and defines lasting professional partnerships.
Beyond DIY Market Research: Getting Professional Support
Research directors face a familiar challenge when business development teams keep winning bids, but internal capacity can't keep pace with demand.
Canadians’ Views on the National Day for Truth and Reconciliation as a Statutory Holiday
Four years ago, the National Day for Truth and Reconciliation was first observed, a federal statutory holiday established to honor the legacy of the residential school system and the experiences of survivors, their families and communities.