The Industry Didn’t Just Inherit a Data Quality Problem. It Priced Its Way Into One
The market research data quality problem is not just about bad respondents — it is rooted in how the industry operates.
Canadian Housing Price Expectations: What Canadians Predict for the Next 12 Months
Most Canadians expect housing prices to rise, though uncertainty and regional differences are shaping a more balanced outlook.
Gas Prices Impact on Canadians: Behavior Changes and Summer Travel Plans
Rising fuel costs are changing how Canadians drive, spend, and plan their summer travel
AI Usage in Canada: Most See AI as a Tool, Not a Companion
AI usage in Canada is now part of everyday life for most people, with two thirds of Canadians using at least one AI-based tool or service.
Canadian Savings Habits 2026: How Much Canadians Are Saving and What It Means for Financial Security
Canadian savings habits in 2026 show steady saving behavior overall, but widening gaps in retirement contributions and financial resilience.
Inside Mission Control: Keeping Studies on Track When Life Gets Messy
Qualitative research methods rarely go to plan. See how Logit's Mission Control keeps studies on track when fieldwork gets messy.
Canadians Watching the Winter Olympics: Who’s Tuning In and How They’re Viewing
Canadians watching the Winter Olympics are favouring ice hockey, tuning in primarily via cable TV, and showing clear generational differences in how they follow the Games.
Canadians Reducing Screen Time: Who’s Cutting Back and Why
More than one-third of Canadians are reducing screen time, driven largely by younger adults seeking better health, balance, and offline connection.
Project Management: The Driving Force Behind Successful Research
Strong research project management turns uncertainty, shifting conditions, and tight timelines into confident, decision-ready outcomes.
Canadians Concerned About Scams as Fraud Touches Every Demographic
Concern about scams is widespread in Canada, with most people taking proactive steps to protect themselves regardless of age, gender, or region.