All Politics is Local, Still
Polling consistently shows that local conditions, not national rhetoric, offer the clearest window into voter sentiment.
Faster, Smarter, More Human: How AI Market Research Tools are Changing Fieldwork
If you had told me a few years ago that AI could find my perfect participants before I finished my morning coffee, I probably would have said it was impossible.
Canadian Holiday Travel Plans 2025: Why Most Canadians Are Staying Close to Home
Most Canadians are planning a calm, close-to-home holiday season in 2025, with local travel far outweighing domestic and international trips.
5 Ways to Make Surveys Fun Again and Why that Creates Better Data Quality
Fun survey questions drive better engagement, richer responses, and more reliable data, making them essential for high-quality research outcomes.
Holiday Celebrations in Canada: How and When Canadians Decorate for December
Our nationwide survey shows that most Canadians are embracing holiday celebrations this December, with strong participation across traditions and decorating habits.
Why a Third of Canadians Have Never Participated in Movember-Despite Knowing Exactly What It Is
Our survey shows that while most Canadians know Movember well, many still don’t participate because they aren’t sure how to get involved.
OBBs, AI, and Emotion: Going Deep Without Doing Harm
As AI enters online qualitative research, it can amplify both insight and emotional strain, reminding researchers to balance depth with care.
The Disconnect: Why Half of Canadians Have No Connection to Veterans
The Logit Group’s latest survey finds that almost half of Canadians lack any personal connection to veterans, revealing why Remembrance Day often feels more symbolic than personal.
Canadian Halloween Habits 2025: Costumes, Candy, and Haunted Homes
Our latest survey reveals fascinating Canadian Halloween habits, including how many households are handing out treats, dressing up in costumes, and transforming their homes into spooky spectacles.
Canadians Show Strong Willingness to Pay More for Canadian Products
Canadians show a strong willingness to pay more for Canadian products, with most consumers choosing locally sourced groceries.