Kirsten Tkach: Always innovating

2022-11-16T16:50:43+00:00March 4, 2022|Quotes|

With 15 years of experience in the market research industry, Kirsten Tkach has observed many evolutions and changes — some seismic, and some more nuanced. Now as a Project Manager with Logit, Kirsten has taken what she’s seen and learned and applied it to several different sectors, including focus groups, [...]

Sakshi Nagpal: Making an impact through data

2022-11-16T16:51:23+00:00February 4, 2022|Quotes|

Sakshi Nagpal has always been intrigued by numbers, having come from a background in statistical physics. Now as a Project Coordinator, Sakshi gets to see those numbers in action. “Collecting data and doing something with it to gain meaning and derive value from it, that fascinates me,” she says. Sakshi [...]

Jay Thordarson: the next generation of qual

2022-11-16T16:51:49+00:00January 27, 2022|Quotes|

Qualitative research is experiencing a digital transformation, and Jay Thordarson is at the forefront of this innovation. Joining the team in 2021 as a practicing qual researcher, Jay has leveraged his extensive experience to bolster Logit’s offerings in the qual and in-person space. “It’s not just about the raw numbers,” [...]

Kristie Harris: Thinking big-picture

2022-11-16T16:52:26+00:00December 17, 2021|Quotes|

Whether it’s a global academic study or customer satisfaction work, Kristie Harris enjoys the variety and complexity of her role as Senior Project Manager. “I like being given more challenging problems to solve,” she says, “and having my hands in a bit of everything keeps things interesting.” For Kristie, seeing [...]

Dan Hamill: Meeting the challenge of execution

2022-11-16T16:52:46+00:00December 3, 2021|Quotes|

After nearly 25 years in market research, Dan Hamill is more convinced than ever that it’s the people that drive the industry’s progress forward. “For what we do, performance is a measure of an individual,” he says, “and if you don’t have the right individuals, there’s nothing to measure.” Logit’s [...]

Hamish Brailey: Increased efficiency

2022-11-16T16:53:14+00:00November 12, 2021|Quotes|

For more than 25 years, Hamish Brailey has been all about problem solving and delivering top-quality solutions from the field operations side of market research. “Resolving issues, developing new processes and figuring out new ways to execute our work, those are the things I enjoy most,” he says. While the [...]

Disha Chudasama: Mining diamond-level insights

2022-11-11T17:49:22+00:00November 5, 2021|Quotes|

Disha Chudasama has always been interested in data, joining Logit in 2019 with a background in computer science and engineering. “It’s a perfect fit for me,” she says, “and I’m able to apply my skill set to surveys and focus groups to draw valuable conclusions from our market research data.” [...]

Stephanie Reid: Leave no stone unturned

2022-11-11T17:49:30+00:00October 29, 2021|Quotes|

Since joining Logit in 2012, Stephanie Reid has taken a “leave no stone unturned” approach to her role as Senior Project Manager. That means getting as much information as possible from the clients — right at the outset of a project — in order to keep everyone informed and satisfied. [...]

Alisha Abji: Providing the tools for success

2022-11-11T17:49:39+00:00October 22, 2021|Quotes|

As Human Resources Manager, Alisha Abji’s role is overarching, supporting every department and being an ally for staff and management. “I aim to empower everyone in their roles and ensure they have the tools to be successful,” she says, “while constantly looking for ways to make improvements.” Alisha joined Logit [...]

David Sharpe: Automatic for the people

2022-11-11T17:51:07+00:00October 15, 2021|Quotes|

David Sharpe has seen the Programming department at Logit grow from a handful of team members — and early on, even less than that — to a fully-staffed and well-oiled group of programmers and data analysts. “The team is stronger now than we’ve ever been,” he says, “and that’s afforded [...]