Choose Logit For All Your Consumer Research Needs

2022-11-16T16:50:32+00:00May 17, 2022|Methodology, Technology|

The Logit Group’s consumer audience is a community developed for researchers by researchers; we understand the importance of profiling, segmentation and representative sample. Whether your preferred methodology is online, phone or in-person, we have the experience to give you access to the insights you’re looking for. Our genpop panel — [...]

The Logit Group Wins 2022 BIG Innovation Award

2022-11-16T16:52:03+00:00January 11, 2022|News, Technology|

TORONTO — January 11, 2022 — The Logit Group is proud to announce that it has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group.  Logit has shown commitment to innovation since its inception, and it has become one of the company’s long-standing [...]

Logit Group Partners with NeoCurrency

2022-11-11T17:52:32+00:00September 14, 2021|News, Technology|

   The Logit Group — one of the market research industry’s most innovative and tech-driven firms — has recently partnered with NeoCurrency, one of the leading incentive providers in the market research space with access to over 500 brand incentives in North America. This integration with NeoCurrency completely customizes the [...]

Logit Group Chooses Research Defender

2022-11-11T17:57:12+00:00June 4, 2021|News, Technology|

The Logit Group has adopted two data quality tools from Research Defender, MR’s premier technology to address online sample validation and response integrity. Logit has integrated Research Defender’s /SEARCH product to detect survey bots and prevent duplicate respondents from entering a survey by using a respondent's digital fingerprint. This tool [...]

Logit Influencer Series – Episode 2

2022-11-11T17:57:53+00:00May 19, 2021|Media, News, Technology|

How can market research companies elevate insights through storytelling, inclusivity, dashboarding and data visualization? In Episode 2 of the Logit Influencer Series, our Managing Partner Sam Pisani  discusses this topic and many more top-of-mind issues in market research, alongside Roben Allong, Priscilla McKinney and Donald Williams.