The Importance of Validating Online Voter Respondents

2020-10-07T14:30:07+00:00October 7, 2020|Business, Information, Media, Methodology, Technology|

With a little less than a month until the 2020 US presidential election, political polling is in full swing across the country. Phone centers are at or near capacity trying to keep up with political polling demand, and online panel sources are being utilized at a higher frequency for political [...]

Canadian residents are moderately satisfied with governments’ response to the COVID-19 crisis, satisfaction is higher at the provincial level than at the federal level.

2020-09-11T13:23:22+00:00September 11, 2020|Business, General, Information, Marketing, Technology|

With the exception of Quebec, residents in all Canadian regions and provinces are less confident in the measures taken by their provincial government to combat COVID-19 than they were in May. Canadian residents are appreciative of the provincial health care system during COVID-19, with the exception of Quebec where opinions [...]

Top 5 Emerging Tech Trends in Market Research

2020-09-08T09:00:52+00:00September 8, 2020|General, Information, Marketing, Methodology, Technology|

It’s hard to believe that there was once a time when research was collected using a pen and paper. The last 10 years have seen the research space evolve at breakneck speed, largely thanks to improvements in technology and the way in which we store and access data. Emerging tech [...]

The pandemic has given many Canadians the opportunity to slow down the pace and enjoy personal and family time.

2020-07-28T19:08:13+00:00July 28, 2020|Business, Marketing, Methodology, Technology|

The pandemic has given many Canadians the opportunity to slow down the pace and enjoy personal and family time. July 28, 2020 While there have been many negative consequences of the overall pandemic experience, there are some positive outcomes that most Canadians have experienced during this period of time. With [...]

Weathering COVID-19 – Business Development Strategy During a Difficult Time

2020-05-13T16:52:36+00:00May 13, 2020|Business, Information, Marketing, Methodology, Technology|

I often thought the world would be a much better place if all politicians were, by law, required to have a history degree. The relevant knowledge and trends they could draw from to help shape insights, process and a successful path forward would really serve us all. As researchers, this [...]

Interviewing Hard-to-Reach Respondents During Difficult Times

2020-04-02T10:00:07+00:00April 2, 2020|Business, Marketing, Methodology, Technology|

Interviewing Hard-to-Reach Respondents During Difficult Times By Arundati Dandapani Door to door sampling was the truest, recall the veterans, who are still grappling with the challenges of an industry that has fast moved towards automation and programmatic designs. Research reveals that operational efficiency and costs have brought down the overall [...]

Keeping Your Market Research Data Safe and Secure

2020-03-02T15:27:39+00:00March 2, 2020|Business, Information, Marketing, Methodology, Technology|

Market research companies are faced with varying challenges and security threats when it comes to protecting their data. Over the last two years, there have been many breaches exposing millions of data records as cybercriminals have been targeting both the public and private sectors. According to IBM’s 2019 Cost of [...]

How to Gain a Competitive Edge Using MR

2020-01-28T14:20:09+00:00January 28, 2020|Information, Marketing, Methodology, Technology, Uncategorized|

How to Gain a Competitive Edge Using MR Since Daniel Starch developed his theory in the 1920s that advertising had to be seen, read, believed, remembered, and most importantly, acted upon, in order to be considered effective; companies have been using research as a means to gain a competitive edge [...]