The Logit Group has access to over 10 million consumers and B2B professionals worldwide. With coverage in over 50 countries across the globe, we have the feasibility and technical expertise to handle any full service field or sample only study. Our online survey panels are developed for researchers by researchers. [...]
The Logit Group’s consumer audience is a community developed for researchers by researchers; we understand the importance of profiling, segmentation and representative sample. Whether your preferred methodology is online, phone or in-person, we have the experience to give you access to the insights you’re looking for. Our genpop panel — [...]
TORONTO — January 11, 2022 — The Logit Group is proud to announce that it has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. Logit has shown commitment to innovation since its inception, and it has become one of the company’s long-standing [...]
The Logit Group — one of the market research industry’s most innovative and tech-driven firms — has recently partnered with NeoCurrency, one of the leading incentive providers in the market research space with access to over 500 brand incentives in North America. This integration with NeoCurrency completely customizes the [...]
The Logit Group has adopted two data quality tools from Research Defender, MR’s premier technology to address online sample validation and response integrity. Logit has integrated Research Defender’s /SEARCH product to detect survey bots and prevent duplicate respondents from entering a survey by using a respondent's digital fingerprint. This tool [...]
How can market research companies elevate insights through storytelling, inclusivity, dashboarding and data visualization? In Episode 2 of the Logit Influencer Series, our Managing Partner Sam Pisani discusses this topic and many more top-of-mind issues in market research, alongside Roben Allong, Priscilla McKinney and Donald Williams. https://youtu.be/rPCuTP1qd5o
Market research companies are faced with varying challenges and security threats when it comes to protecting their data. Over the last two years, there have been many breaches exposing millions of data records as cybercriminals have been targeting both the public and private sectors.
Since Daniel Starch developed his theory in the 1920s that advertising had to be seen, read, believed, remembered, and most importantly, acted upon, in order to be considered effective; companies have been using research as a means to gain a competitive edge on their competitors.
Shauna Tran understands the importance of multicultural representation in market research.
The past several months has been a trying and disruptive period, both for our industry and the world.