Re-shaping our face-to-face protocols
The past several months has been a trying and disruptive period, both for our industry and the world.
The past several months has been a trying and disruptive period, both for our industry and the world.
2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services.
Humayun Khan was the first person to be hired in the Logit Group’s data department. Now, over a decade later, the Director of Data Services leads a team of five, with more growth on the horizon. However, running Logit’s data service is just one part of Humayun’s job. Along with [...]
If you need something fixed, Victor Lindo is on the case. As Logit’s Vice President, Data Management, Victor does more than just oversee programming and data (though he does that too); he’s the one to call to make things work. “They usually put me where there’s problems,” Victor jokes. However, [...]
When Clare Harrigan was 16 years old, she was a part-time market research interviewer. Fast forward to today and she is leading the revolution of MR technology, while supporting other women in the field. For Clare, being a trendsetter, a mentor, and an account manager is just a typical day’s [...]
2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services. Digital offerings have become the new norm, and many long-range innovation plans have experienced exponential growth due to increased demand [...]
In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative [...]
The Covid-19 pandemic has now been with us for over half a year and looks likely to affect everyone, both personally and professionally, well into 2021. Without question, the corona virus has been an uber-disrupter forcing changes in just about every industry one can think of. When looking at the [...]
With a little less than a month until the 2020 US presidential election, political polling is in full swing across the country. Phone centers are at or near capacity trying to keep up with political polling demand, and online panel sources are being utilized at a higher frequency for political [...]
With the exception of Quebec, residents in all Canadian regions and provinces are less confident in the measures taken by their provincial government to combat COVID-19 than they were in May. Canadian residents are appreciative of the provincial health care system during COVID-19, with the exception of Quebec where opinions [...]