John Wulff: Humans first

2021-04-30T14:53:15+00:00April 30, 2021|Uncategorized|

John Wulff has always been excited about what numbers can tell us, and he found a home for his skill set in the market research industry, with Logit. "The most successful people are the most inquisitive," says our Senior Vice President, Business Development, "they have a passion for diligence and [...]

Tim Sinke: Trust the process

2021-05-20T17:40:15+00:00April 23, 2021|Uncategorized|

Tim Sinke describes his role as Logit’s Chief Operating Officer as “bringing people and process together in a research environment”. As client and industry needs are constantly changing, it’s imperative that market research companies remain focused on meeting timelines to bring technology-driven solutions to the marketplace, while also shortening product [...]

Four Ethnic Voice Accord (EVA) Panelists Share Their Stories

2021-05-20T17:41:34+00:00March 31, 2021|General, Information, Marketing, Methodology|

Every newcomer has a different story, and a different path to North America. Four Ethnic Voice Accord panelists recently shared their stories about how they've had their voices heard by taking part in a variety of EVA surveys. Michael Sayaman explained how EVA gives new North Americans a platform to [...]

Keeping your market research data safe and secure

2021-03-18T14:01:12+00:00March 18, 2021|Business, Information, Marketing, Methodology, Technology|

Market research companies are faced with varying challenges and security threats when it comes to protecting their data. Over the last two years, there have been many breaches exposing millions of data records as cybercriminals have been targeting both the public and private sectors.

Yvonne Dela Doe-Demosse: The Second Recipient of our Humber College Research Analyst BIPOC Scholarship

2021-06-14T14:16:27+00:00March 18, 2021|Information, Marketing|

We are honored to congratulate Yvonne Dela Doe-Demosse as the second recipient of our Humber College Research Analyst BIPOC scholarship. Yvonne feels she’s “on the right path” since receiving the scholarship, and tells us how her time at Humber has prepared her to enter the market research industry. Yvonne sees [...]