Multicultural Best Practices

2021-02-26T03:32:28+00:00February 26, 2021|Marketing, Methodology|

Shauna Tran understands the importance of multicultural representation in market research.  “Having a diverse representation of population is key,” our Project Manager says, “especially since many organizations are using our data to tell their stories.” Shauna shares five best practices from Logit's multicultural research approach: Maintain an inventory of quality [...]

Marwo Nour: the First Recipient of our Humber College Research Analyst BIPOC Scholarship

2021-02-25T21:41:56+00:00February 25, 2021|General, Information|

We’re thrilled to congratulate Marwo Nour, the first recipient of our Humber College Research Analyst BIPOC scholarship. Marwo wants to research and address issues related to social and health inequities - specifically for BIPOC and those of low socioeconomic status. She is also currently on a placement with CAMH on [...]

VICTOR LINDO: MAKING IT WORK THROUGH ENTHUSIASM AND CURIOSITY

2021-02-11T15:35:07+00:00February 11, 2021|Business, Information, Technology|

If you need something fixed, Victor Lindo is on the case. As Logit’s Vice President, Data Management, Victor does more than just oversee programming and data (though he does that too); he’s the one to call to make things work. “They usually put me where there’s problems,” Victor jokes. However, [...]

Paul Izzo: Logit’s Three-Pronged Approach to Success

2021-01-14T15:17:16+00:00January 14, 2021|Health, Marketing|

As Vice President of Sales & Business Development, Paul Izzo’s job is never boring.  “In market research, there is a constant need for problem-solving,” he says. “Methodologies will evolve and blend more over time.”  Paul knows success is not a one-person show. Rather, he takes a three-pronged approach that involves [...]

Tech Trends We’re Following For 2021

2021-01-12T23:15:28+00:00January 12, 2021|Information, Methodology, Technology|

2020 was a rollercoaster of a year, and it forced many companies of all sizes to pivot not only in terms of operations, but how they deliver products and services. Digital offerings have become the new norm, and many long-range innovation plans have experienced exponential growth due to increased demand [...]

Storyteller Series: Chris Connolly on Supporting Clients’ Needs By Bridging Gaps

2020-12-17T23:28:20+00:00December 17, 2020|Uncategorized|

For Chris Connolly, our Vice President of Research Services, success is learning what people want, and doing what he needs to do to make it happen. It seems like a simple concept, but a lot goes into making that concept into a reality; Chris is committed to that followthrough. Having [...]

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