Canadians Show Strong Willingness to Pay More for Canadian Products
Canadians show a strong willingness to pay more for Canadian products, with most consumers choosing locally sourced groceries.
Behind the Client Call: How Radical Honesty Turns Disaster Into Partnership
Radical honesty in client communication builds trust, turns crises into collaboration, and defines lasting professional partnerships.
Beyond DIY Market Research: Getting Professional Support
Research directors face a familiar challenge when business development teams keep winning bids, but internal capacity can't keep pace with demand.
Canadians’ Views on the National Day for Truth and Reconciliation as a Statutory Holiday
Four years ago, the National Day for Truth and Reconciliation was first observed, a federal statutory holiday established to honor the legacy of the residential school system and the experiences of survivors, their families and communities.
How Canadians Manage and Protect Their Online Logins
Over one-third of Canadians rely on one of the least secure ways to store online passwords.
Canadian Transportation Concerns in 2025: Driving, Fuel, and Transit Insights
Results of our latest national survey show that issues related to transportation are key concerns for Canadians in 2025, particularly issues related to driving.
Empty Chairs, Expensive Lessons: Improving Commitment in Qualitative Research
We often obsess over quotas and criteria, but the real challenge is turning a polite yes into a respondent who is fully present and engaged when it counts.
3 B2B Market Research Secrets to Maximize Survey Results
When your next project deadline is too close for comfort and stakeholders expect actionable insights that drive real business decisions, the quality of your B2B market research can make or break your success.
Managing Brand Tracking in a World of Sample Quality Concerns
Brand tracking measures consumer sentiment, advertising effectiveness, and competitive positioning to guide strategic marketing decisions.
How Canadian Attitudes Toward American Products Are Shifting
As the trade dispute between Canada and the U.S. continues, Canadian attitudes toward American products are showing signs of long-term change.