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  • What Holiday Traditions Do Canadians Prefer?

What Holiday Traditions Do Canadians Prefer? Turkey, Eggnog, and Festive Pajamas Lead the Way

How Canadians celebrate holiday traditions, including their top choices for meals, drinks, and festive fun.

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  • Trending in 2024: The Good, the Meh, and the Just-Not-Yet

Trending in 2024: The Good, the Meh, and the Just-Not-Yet

Some trends from our 10 Trends to Watch in 2024 post truly took flight this year (and some? Well, they’re still waiting for their boarding pass.

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  • Ketchup Reigns as Canada’s Signature Potato Chip Flavour

Ketchup Reigns as Canada’s Signature Potato Chip Flavour

We recently asked Canadians in our national poll which flavour of potato chips they think is Canada’s signature potato chip flavour, and results find that almost one half of Canadians believe it’s ketchup.

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  • Majority of Canadians Support Federal Efforts to Reduce New Permanent Residents

Majority of Canadians Support Federal Efforts to Reduce New Permanent Residents

A majority of Canadians support federal efforts to reduce the projected number of new permanent residents, preferring immigration efforts targeting skilled workers.

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  • What are Canadians Concerned With?

What are Canadians Concerned With?

Many Canadians find it difficult to afford daily living expenses, with a declining majority concerned about their ability to afford healthy food, heating, and rent or mortgage costs.

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  • Canadians Feeling Financially Worse Off in 2024

Canadians Feeling Financially Worse Off in 2024: Top Concerns Include Retirement, Food, and Housing

Canadians are feeling financially worse off this year, with key concerns being saving for retirement, affording healthy food.

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  • Mastering the Power of Micro-Moments in Marketing

Mastering the Power of Micro-Moments in Marketing

Leverage micro-moments to connect with consumers and drive engagement through personalization, video, and voice search strategies.

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  • How Customer Journey Mapping Transforms Brand Strategy

How Customer Journey Mapping Transforms Brand Strategy

Customer Journey Mapping can businesses improve customer experiences and drive business growth with actionable insights.

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  • How to Measure Influencer Marketing ROI

How to Measure Influencer Marketing ROI

At its core, Influencer Marketing ROI refers to the return on investment generated by an influencer marketing campaign.

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  • Will the Toronto Maple Leafs Win the Stanley Cup in 2025?

Will the Toronto Maple Leafs Win the Stanley Cup in 2025?

About one-quarter of Canadians believe that the Toronto Maple Leafs will win the Stanley Cup this year, with more support coming from those in Ontario and from younger residents.

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