Please Welcome Brendan Sammon – Vice President of Client Development

2019-07-31T16:09:29+00:00July 31, 2019|Business, Marketing|

Toronto, ON, July 31, 2019 Brendan Sammon joins The Logit Group Inc. The Logit Group, one of North America’s largest independently owned market research execution and data collection firms is proud to welcome Brendan Sammon, who has joined the team as Vice President of Client Development. In his new role, [...]

Do Try This at Home: Understanding the Benefits of IHUT

2019-08-06T05:08:08+00:00July 25, 2019|Business, Marketing, Methodology, Technology|

For more than 25 years, Logit Group has worked in quantitative and qualitative research, but our areas of expertise go beyond traditional online sampling to areas like in-home usage testing (IHUT). If you’re not familiar with this method, it’s a really cost-effective way to test your product with real people [...]

Should you combine Quantitative and Qualitative research?

2019-07-18T12:36:46+00:00July 18, 2019|Information, Marketing, Methodology|

When undertaking a research project, the first question people often ask is whether to conduct quantitative or qualitative research. However, both of these methodologies actually complement each other! In other words, while it can be useful to think of them as single approaches, there are also times when you should [...]

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