Things to Think About When Conducting DIY Research

2019-09-26T15:50:10+00:00September 26, 2019|Methodology, Technology|

Smaller companies, especially start-ups, often face challenges because they lack financial security or specialist resources such as research leads. To make matters worse, when it comes to cutting costs, it’s the marketing and research budgets that are frequently the first to be reduced. Fortunately, however, the range of cost-effective tools [...]

Getting the Best Out of Your Customer Satisfaction Program

2019-09-19T15:50:26+00:00September 19, 2019|Advertising, Business, Marketing, Methodology, Technology, Uncategorized|

In the last decade, there have been significant changes to how researchers define “customer satisfaction,” as well as how they use this metric. Also known as CSAT, customer satisfaction measurement has evolved over time, largely spurred on by technology. It has moved from point-in-time to real-time, from anonymous to linked, [...]

Top Four Tips for Boosting Sampling Response Rates

2019-09-05T14:13:01+00:00September 5, 2019|Business, Information, Marketing, Methodology, Uncategorized|

It might sound obvious, but your sample is the most important part of your market research project. Too often, it seems like the survey participants’ experiences and opinions of market research are somewhat overlooked. However, our industry relies heavily on individuals giving up their own time and effort to respond [...]

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