CATI IN 2019: Battling Declining Response Rates

2019-10-30T15:22:58+00:00October 30, 2019|Marketing, Methodology|

The transition away from telephone interviewing is well underway. Online polls now make up the principal source of data on consumer opinion surveys, with CATI projects largely being relegated to B2B audiences, historic tracking studies and geographic areas that lack online representation. Although online has now become the preferred methodology [...]

Top Three Research Lessons From Election Season Polling

2019-10-17T19:36:37+00:00October 17, 2019|Information, Media, Methodology, Technology|

With the Canadian Federal Election taking place on October 21st and the US Presidential election slated for 2020, it’s a perfect time for us researchers to reflect upon sampling, declining response rates, margins of error, and questionnaire wording for federal election polling surveys. Those of you who are not researchers [...]

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