For decades, RDD (Random Digit Dialing) was the gold standard for collecting telephone data from the general public for market research purposes. This is particularly the case in the government and academic space, where many are still leveraging this methodology. However, with the sharp and continued rise of cell phone [...]
In 2019, in-person interviewing and focus groups were halted. During the years leading up to the global COVID-19 pandemic, in-facility projects and in-home/office interviewers were on the decline. In a post-COVID world, we are faced with tighter budgets and less willingness for clients to spend on a facility rental for [...]
The Logit Group is thrilled to announce the recipients of the 2022-2023 BIPOC Scholarship for Humber College's Research Analyst post-graduate certificate program. Victor Agboola and Brittany Drummond have already made significant contributions to the market research community and we are happy to have them as this year's winners. “Our mission [...]
The Logit Group is absolutely thrilled to announce that Danielle Rissmeyer has been selected as a 2023 GreenBook Future List Honoree. The Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in consumer insights and marketing professionals within the first 10 years of their careers. Danielle's vibrance and [...]
Soban Ahmed has gone from joining the team directly from Humber College's Research Analyst program in 2021, to supporting Logit’s largest client. After building rapport with project managers, Soban now finds himself among their ranks, earning the promotion in 2022. “I always did my best to try and stand out,” [...]
Immigrants bring a diverse range of skills, experiences, and cultural backgrounds to a country, and understanding their needs and preferences is essential for businesses looking to expand their customer base and generate new sources of revenue. One of the key benefits of researching immigrant markets is that it allows businesses [...]
Maintaining diversity and inclusion in sample sets when conducting a market research study is essential for a number of reasons. In this article, we will explore the importance of ensuring diversity and inclusion in these sample sets and how it can impact the accuracy and effectiveness of your market research. [...]
TORONTO — September 20, 2022 —The Logit Group has agreed to acquire the assets and business of Issues & Answers (I&A) network, including I&A’s Virginia Beach office. The transaction is scheduled to close on September 30th, 2022. As part of the transaction, Logit will hire almost all I&A's staff who will [...]
The Logit Group is thrilled to announce that Danielle Rissmeyer has joined our team as Vice President, Partner Success. “We’re excited to have Danielle on board to help us develop strategic plans for both Logit’s research execution and data collection offerings, as well as for Zamplia’s research technology insights platform. [...]
The Logit Group is excited to announce that it has been named to the 2022 Greenbook Industry Trends (GRIT) list for the third year in a row, as one of the Top 50 Most Innovative MR Suppliers. “We’re very pleased to be a part of the GRIT Top 50 list [...]