Americans are not optimistic that a vaccine for the COVID-19 virus will be available to the public before the end of the year.

2020-08-31T12:55:33+00:00August 31, 2020|General, Information, Marketing|

Once available, only two thirds anticipate that they will personally get the vaccination. August 31, 2020 With considerable efforts underway to develop and test a vaccination for COVID-19, Americans were asked how confident they are that a vaccine will be available to the public before the end of 2020. Only [...]

Using A Mixed Methodology Approach For Emerging Markets

2020-02-14T13:30:43+00:00February 14, 2020|Business, General, Marketing, Methodology|

Mixed methodology, otherwise known as multi-mode research is a popular choice when approaching emerging markets. With varying response rates, influenced by geography, language and respondent qualification to name a few, a mixed methodology approach allows researchers to compensate for coverage biases and shortfalls. Cultural influences play a major role in [...]

Tips to Think About When Conducting Multicultural Research

2019-06-19T20:50:34+00:00June 20, 2019|General, Information, Methodology|

According to U.S. Census Bureau reports, America is projected to grow by 75 million people over the next four decades, from about 329 million this year to 404 million in 2060. The category of those identifying themselves as being two or more races is set to be the fastest-growing racial [...]

New Partnership Announcement from Logit Group

2019-05-09T15:18:11+00:00April 30, 2019|Business, General, Marketing|

The Logit Group is proud to announce a new working partnership with Jake Pryszlak commonly known as The Research Geek. The aim of this partnership is to produce valued long-form content for the Market Research and Data Collection industries including blogs, articles, interviews, and more. About Jake Jake is active across [...]