Diversity and Inclusion in Sample Sets
Maintaining diversity and inclusion in sample sets when conducting a market research study is essential for a number of reasons.
Humayun Khan: Representation within MRx
Humayun Khan was the first person to be hired in the Logit Groupâs data department. Now, over a decade later, the Director of Data Services leads a team of five, with more growth on the horizon. However, running Logitâs data service is just one part of Humayunâs job. Along with [...]
When Preparing For Election Season
Election season in our industry is an especially busy period where we find ourselves handling a large volume of time sensitive political projects, primarily through phone or on-line data collection. Typically, the period begins after Labour Day and by the time October rolls around, our dedicated public affairs team is [...]
How to Conduct DIY Research
Smaller companies, especially start-ups, often face challenges because they lack financial security or specialist resources such as research leads. To make matters worse, when it comes to cutting costs, itâs the marketing and research budgets that are frequently the first to be reduced. Fortunately, however, the range of cost-effective tools [...]
Getting the Best Out of Your Customer Satisfaction Program
In the last decade, there have been significant changes to how researchers define âcustomer satisfaction,â as well as how they use this metric. Also known as CSAT, customer satisfaction measurement has evolved over time, largely spurred on by technology. It has moved from point-in-time to real-time, from anonymous to linked, [...]
Four Tips for Boosting Sampling Response Rates
It might sound obvious, but your sample is the most important part of your market research project. Too often, it seems like the survey participantsâ experiences and opinions of market research are somewhat overlooked. However, our industry relies heavily on individuals giving up their own time and effort to respond [...]