Keeping your market research data safe and secure

2021-03-18T14:01:12+00:00March 18, 2021|Business, Information, Marketing, Methodology, Technology|

Market research companies are faced with varying challenges and security threats when it comes to protecting their data. Over the last two years, there have been many breaches exposing millions of data records as cybercriminals have been targeting both the public and private sectors.

The Importance of a Blended Methodology

2021-01-26T22:19:45+00:00November 28, 2019|Information, Marketing, Methodology|

Everyone thinks you need a certain personality to be a market researcher, but you don’t have to be Sherlock Holmes for a successful career in this field. Of course, some skill in observation and investigation—and a keen interest in people—can certainly go a long way. Many people can get a [...]

Multicultural Research: Top 3 Things You Should Know

2019-11-13T14:47:36+00:00November 13, 2019|Business, Marketing, Methodology|

Multicultural Research: Top 3 Things You Should Know According to a 2017 American Community Survey, one in seven US residents are foreign born. In Canada, that number is even higher. At the time of the 2011 National Household Survey, 1 in 5 Canadians were born outside Canada. This large influx [...]

CATI IN 2019: Battling Declining Response Rates

2019-10-30T15:22:58+00:00October 30, 2019|Marketing, Methodology|

The transition away from telephone interviewing is well underway. Online polls now make up the principal source of data on consumer opinion surveys, with CATI projects largely being relegated to B2B audiences, historic tracking studies and geographic areas that lack online representation. Although online has now become the preferred methodology [...]

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