Logit's global network of focus group facilities and online focus group platforms allow for access anywhere. Focus groups are incredibly important to what we do, as they offer a unique opportunity to create discussions and collaboration amongst respondents while building on each other’s opinions and ideas. Body language & voice [...]
The Logit Group has access to both a wide range of medical professionals and consumers suffering from medical ailments. More than 70 medical specialties and 60 types of diseases and ailments are represented. With over 20 years of medical interviewing experience, our team of insights professionals understands the challenges of [...]
The Logit Group is your one-stop solution for qualitative project execution and management around the world. Dependability, time-saving and consistent first-class service is what you can expect when working with our global team of high-level professionals who have mastered the art of qualitative research. Logit has a strategic project feasibility [...]
The Logit Group has access to over 10 million consumers and B2B professionals worldwide. With coverage in over 50 countries across the globe, we have the feasibility and technical expertise to handle any full service field or sample only study. Our online survey panels are developed for researchers by researchers. [...]
The Logit Group has access to a vast array of business to business professionals across diverse industry backgrounds, including key IT and business decision makers. Logit offers a complete range of online, phone and in-person research execution services, providing clients with access to B2B and hard-to-reach audiences. Our ITDM panel [...]
The Logit Group’s consumer audience is a community developed for researchers by researchers; we understand the importance of profiling, segmentation and representative sample. Whether your preferred methodology is online, phone or in-person, we have the experience to give you access to the insights you’re looking for. Our genpop panel — [...]
Market research companies are faced with varying challenges and security threats when it comes to protecting their data. Over the last two years, there have been many breaches exposing millions of data records as cybercriminals have been targeting both the public and private sectors.
Since Daniel Starch developed his theory in the 1920s that advertising had to be seen, read, believed, remembered, and most importantly, acted upon, in order to be considered effective; companies have been using research as a means to gain a competitive edge on their competitors.
Shauna Tran understands the importance of multicultural representation in market research.
The past several months has been a trying and disruptive period, both for our industry and the world.