Mixed-Mode Data Collection for Government and Academia

2023-05-09T20:32:09+00:00May 9, 2023|Marketing|

For decades, RDD (Random Digit Dialing) was the gold standard for collecting telephone data from the general public for market research purposes. This is particularly the case in the government and academic space, where many are still leveraging this methodology. However, with the sharp and continued rise of cell phone [...]