Mixed Methodology For Emerging Markets

2022-02-26T16:46:38+00:00February 14, 2020|Business, General, Marketing, Methodology|

Mixed methodology, otherwise known as multi-mode research is a popular choice when approaching emerging markets. With varying response rates, influenced by geography, language and respondent qualification to name a few, a mixed methodology approach allows researchers to compensate for coverage biases and shortfalls. Cultural influences play a major role in [...]