When asking children ’what do you want to be when you grow up?,’ amongst the replies of doctors, astronauts, princesses and cowboys…I imagine not many said a career in market research, or more specifically market research data collection. Yet here we are, most of us lifelong research professionals spanning many [...]
August 31, 2020 While there have been many negative consequences of the overall pandemic experience, there are some positive outcomes that most Americans have experienced during this period of time. With home isolation and social distancing in place, most Americans have been afforded the opportunity to undertake activities to a [...]
Mixed methodology, otherwise known as multi-mode research is a popular choice when approaching emerging markets. With varying response rates, influenced by geography, language and respondent qualification to name a few, a mixed methodology approach allows researchers to compensate for coverage biases and shortfalls. Cultural influences play a major role in [...]
With the Canadian Federal Election taking place on October 21st and the US Presidential election slated for 2020, it’s a perfect time for us researchers to reflect upon sampling, declining response rates, margins of error, and questionnaire wording for federal election polling surveys. Those of you who are not researchers [...]
For more than 25 years, Logit Group has worked in quantitative and qualitative research, but our areas of expertise go beyond traditional online sampling to areas like in-home usage testing (IHUT). If you’re not familiar with this method, it’s a really cost-effective way to test your product with real people [...]
When undertaking a research project, the first question people often ask is whether to conduct quantitative or qualitative research. However, both of these methodologies actually complement each other! In other words, while it can be useful to think of them as single approaches, there are also times when you should [...]