Multicultural Best Practices

2021-02-26T03:32:28+00:00February 26, 2021|Marketing, Methodology|

Shauna Tran understands the importance of multicultural representation in market research.  “Having a diverse representation of population is key,” our Project Manager says, “especially since many organizations are using our data to tell their stories.” Shauna shares five best practices from Logit's multicultural research approach: Maintain an inventory of quality [...]

Multicultural Research: Top 3 Things You Should Know

2019-11-13T14:47:36+00:00November 13, 2019|Business, Marketing, Methodology|

Multicultural Research: Top 3 Things You Should Know According to a 2017 American Community Survey, one in seven US residents are foreign born. In Canada, that number is even higher. At the time of the 2011 National Household Survey, 1 in 5 Canadians were born outside Canada. This large influx [...]