Weathering COVID-19 – Business Development Strategy During a Difficult Time

2020-05-13T16:52:36+00:00May 13, 2020|Business, Information, Marketing, Methodology, Technology|

I often thought the world would be a much better place if all politicians were, by law, required to have a history degree. The relevant knowledge and trends they could draw from to help shape insights, process and a successful path forward would really serve us all. As researchers, this [...]

Using A Mixed Methodology Approach For Emerging Markets

2020-02-14T13:30:43+00:00February 14, 2020|Business, General, Marketing, Methodology|

Mixed methodology, otherwise known as multi-mode research is a popular choice when approaching emerging markets. With varying response rates, influenced by geography, language and respondent qualification to name a few, a mixed methodology approach allows researchers to compensate for coverage biases and shortfalls. Cultural influences play a major role in [...]