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Archive: July 28, 2020

The pandemic has given many Canadians the opportunity to slow down the pace and enjoy personal and family time.

The pandemic has given many Canadians the opportunity to slow down the pace and enjoy personal and family time.
July 28, 2020
While there have been many negative consequences of the overall pandemic experience, there are some positive outcomes that most Canadians have experienced during this period of time.
With home isolation and social distancing in place, most Canadian residents have been afforded the opportunity to undertake activities to a greater extent than is the case during their normal routine. Indeed, during the pandemic most have relaxed more than usual, spent more quality time with family members, baked/cooked more than usual, or read more than usual. Close to half indicated that they have slept more than usual, while one-third have exercised more than they normally would. Three in ten Canadians report having developed a new friendship or deepened an existing friendship during the pandemic.

Across the country, results are generally consistent, regardless of province or gender. There are, however, some interesting differences by age. Gen Z residents are notably more likely than other Canadians to have spent quality time with friends (78%), relaxed more (79%), slept more (78%) and to have exercised more (56%). The likelihood of having baked / cooked more often is most prevalent among those under the age of 35, while those aged 25-34 are most likely to have read more (60%) during the pandemic.
This survey was conducted online July 9-11, 2020, with 1,230 Canadians 18 years of age or older, from the Logit Group’s COVID-19 Canadian Omnibus. Fielded monthly, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.
Narrative Research (www.narrativeresearch.ca), is one of Canada’s leading public opinion and market research companies. As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.

 
Follow us on Twitter at @EveryNarrative and @LogitGroup
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For more information, please contact:
Margaret Brigley, CEO, Narrative Research – 902.222.7066, mbrigley@narrativeresearch.ca
OR
Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

Canadians support making the wearing of masks mandatory in public places in their province.

The vast majority of Canadians support making the wearing of masks mandatory in public places in their province, to help contain the COVID-19 virus.
July 20, 2020
When asked to what extent Canadians support or oppose making the wearing of masks mandatory in public places, findings indicate there is clear support for the use of masks in efforts to contain the spread of COVID-19. Indeed, more than eight in ten Canadian residents (83%) indicate some degree of support, with most voicing complete support. Only one in ten (12%) express any opposition to the idea.
Across the country, there is a high degree of consistency in this view, although residents of Ontario and Quebec are most likely to express complete support for this concept. In contrast, support is less pronounced in Atlantic Canada with two in ten voicing some level of opposition to the idea. This is not surprising given the lower incidence of COVID-19 in that region.
Overall support for making mask-wearing mandatory is generally consistent regardless of age, gender or household income, although those aged 55yrs+ are most likely to voice complete support.
This survey was conducted online July 9-11, 2020, with 1,230 Canadians 18 years of age or older, from the Logit Group’s COVID-19 Canadian Omnibus. Fielding every month, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.
Narrative Research (www.narrativeresearch.ca), is one of Canada’s leading public opinion and market research companies. As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
Follow us on Twitter at @EveryNarrative and @LogitGroup
###
For more information, please contact:
Margaret Brigley, CEO, Narrative Research – 902.222.7066, mbrigley@narrativeresearch.ca
OR
Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

Three in ten Canadians have experienced either emotional or financial hardship as a result of the COVID-19 pandemic.

Three in ten Canadians have experienced either emotional or financial hardship as a result of the COVID-19 pandemic. Over half of Canadians believe the COVID-19 pandemic has brought more unity to the country.
• Across the country, Canadians are slightly more likely to have experienced emotional / mental hardship as a result of the pandemic, than they are to have experienced financial hardship.
• Close to six in ten believe the pandemic has drawn Canada together as a country.

July 8, 2020
COVID-19 has clearly impacted Canadians both financially and emotionally. In fact, when asked to what extent the pandemic has created economic or mental hardship on households, findings indicate that across the country, Canadians are slightly more likely to have experienced emotional/mental hardship in their household than they are to have undergone financial hardship.
While the extent of hardship varies slightly across the country, both types of hardship are most evident in Ontario, BC and NL, closely followed by those in the Prairie Provinces.
After experiencing nearly four months of the COVID-19 pandemic, over half of Canadians agree that the experience has drawn Canada together as a country. While there is variation between provinces, it is clear that the common experience of hardship has caused many to believe that the country is now more united than before the coronavirus struck.
Residents on the east and west coasts are more likely to agree, with two-thirds of those in Newfoundland and Labrador and BC agreeing that the pandemic has brought the country together, closely following by those in Ontario. Meanwhile, residents of the three Prairie Provinces and Quebec are less likely to agree.
Across age categories, Gen Z Canadians are less likely to agree about national unity, compared with older residents. Otherwise, opinions are consistent across gender, household income and education levels.
This survey was conducted online June 24-25, 2020, with 1,230 Canadians 18 years of age or older, from the Logit Group’s COVID-19 Canadian Omnibus. Fielding every two weeks, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.
Narrative Research (www.narrativeresearch.ca), is one of Canada’s leading public opinion and market research companies. As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
Follow us on Twitter at @EveryNarrative and @LogitGroup
###
For more information, please contact:
Margaret Brigley, CEO, Narrative Research – 902.222.7066, mbrigley@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

Press Release: The Logit Group Inc. named to GRIT’s TOP 50 Most Innovative Companies List

Toronto, ON, July 7th, 2020

The Logit Group Inc. named to GRIT’s TOP 50 Most Innovative Companies List

 The Logit Group is honored to announce that it has been named to the 2020 Greenbook Industry Trends (GRIT) Report TOP 50 Most Innovative MR Suppliers list. The list highlights the achievements of companies who have made significant contributions towards innovation in both MR insights and execution as voted on by their peers.

“I am extremely excited about our inclusion in this year’s GRIT report”, said Managing Partner, Sam Pisani. “Our passion at Logit has always been finding new and innovative ways to meet and exceed our client’s goals. Our inclusion in this year’s list serves as a testament to what we’ve been able to achieve over the past 23 years as a company.  Regardless of methodology, we’ve always asked ourselves – is there a better way for us to achieve our clients’ research objectives? – and I think that key question is what drives us to be natural innovators.”

The Logit Group debuted this year at #34 on the GRIT list overall. The company was also highly ranked for it’s contribution to data / analytics (#26), full field research (#15) and as a qualitative research provider (#18).

The GRIT Report provides the most comprehensive and widely-read analysis of the insights industry today, focusing on the biggest challenges and opportunities presented in the MR space.  To read the full visit Greenbook’s GRIT site: https://bit.ly/2020GritReport

The Logit Group Inc is one of largest independently owned research execution companies in North America.  It is widely regarded as one of the top innovators in research execution services, and it combines a highly experienced staff with a unique mix of innovative and proven approaches to solve complex data collection needs for its diverse roster of clients.

Website: www.logitgroup.com

Fewer than half of Canadians will be taking a summer vacation within their own province, and fewer plan to venture outside of their province in the coming months.

While half of Canadians will travel for a vacation this summer, the other half will not. Fewer than half of Canadians will be taking a summer vacation within their own province, and fewer plan to venture outside of their province in the coming months. There is strong opposition to reopening up the Canada-U.S. border.

• In total, half of Canadians expect to travel this summer, either within their province or further afield.
• Fewer than half of Canadian residents will be taking a summer vacation within their province this summer. Only a quarter will take a driving vacation to another province in Canada, and fewer will fly to another province for vacation. One in ten intend to travel to the U.S.
• Two-thirds oppose reopening the Canada-U.S. border in July.
July 2, 2020
As the summer begins, Canadian residents are hesitant to venture outside of their province for vacation, and fewer than half will take a vacation within their own province. Those in Ontario and the Prairie provinces are the least likely to take a vacation in their own province this summer, while half or more residents of BC, Quebec and the Atlantic provinces say they will either definitely or probably take a vacation in their province in the coming months. Of note, a quarter of Quebec residents, and two in ten residents of Atlantic Canada express definite intentions to vacation within their province, while residents in other provinces are more moderate in their intentions.
Looking ahead, Canadians are not likely to travel outside their province, assuming regulations allow it. Indeed, only a quarter say they are likely to any extent to vacation outside their home province by car this summer. Meanwhile, just over one in ten plans to fly to another province this summer, and a similar number plan to travel to the US. Younger residents (Millennials and Gen Z) are more likely to plan on either a plane trip, or a trip to the U.S. Residents of B.C. have the highest likelihood of travelling to the U.S. (16%), compared with one-in-ten or fewer residents of other provinces.
Those expressing some likelihood to vacation were asked how safe they would feel taking that vacation given the pandemic. Regardless of vacation-type, at least half of those choosing to travel feel some degree of safety in doing so, although safety levels vary by travel type. Results show higher perceived levels of safety expressed by those driving to another province, compared to either flying within Canada or travel to the U.S. This indicates that even among the small number of people intending to travel outside their province, there is some trepidation.
Given the growing number of COVID-19 cases in the U.S., it is perhaps unsurprising, that there is widespread opposition to the idea of reopening the Canada-U.S. border this month. Indeed, only a quarter support the reopening to any extent, and close to half completely oppose the notion. Opposition is highest in the Atlantic provinces (77%), and lowest in Quebec (60%). Regardless of age, the majority of Canadians voice opposition for re-opening the border in mid-July. That said, younger Canadians are more in favour of the border reopening compared with Gen Xers and Boomers.

 

 

This survey was conducted online June 24-25, 2020, with 1,230 Canadians 18 years of age or older, from the Logit Group’s COVID-19 Canadian Omnibus. Fielding every two weeks, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.

Narrative Research (www.narrativeresearch.ca), is one of Canada’s leading public opinion and market research companies. As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.
The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
Follow us on Twitter at @EveryNarrative and @LogitGroup
###
For more information, please contact:
Margaret Brigley, CEO, Narrative Research – 902.222.7066, mbrigley@narrativeresearch.ca
OR
Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com