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Archive: August 31, 2020

The pandemic has given many Americans the opportunity to enjoy more quality time with family, cook, bake & relax more than usual.

August 31, 2020

While there have been many negative consequences of the overall pandemic experience, there are some positive outcomes that most Americans have experienced during this period of time.

With home isolation and social distancing in place, most Americans have been afforded the opportunity to undertake activities to a greater extent than is the case during their normal routine. Indeed, during the pandemic most have been able to spend more quality time with their families, bake and cook more than usual, relax more than usual, and read more than usual. Meanwhile, one-half have been able to sleep more than usual, while nearly one-half have been able to exercise more than they usually do. It is also positive to note that four in ten Americans report developing a new friendship or deepening an existing one.

Across the country, results are generally consistent. There are, however, some interesting differences across demographics. Those under the age of 55 are much more likely to note being able to spend more time with family, perhaps related to the fact that residents in this age category are ‘empty nesters’. Younger residents are also more likely to note developing a new friendship or deepening an existing one. Across all of the measured positive outcomes, higher income earners are more likely to have experienced each of them. Differences across education levels are also apparent, as residents with higher levels of education are more likely to have experienced being able to exercise and read more than normal.

This survey was conducted online July 29-31, 2020, with 1,000 Americans 18 years of age or older, from the Logit Group’s American Omnibus. Fielding every month, the Logit Group’s COVID-19 Omnibus surveys Americans to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2010 Census, by gender and age to reflect these population characteristics for the country as a whole. Results are also reflective of the country across regions. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with industry standards, a margin of error is not applied.

This is the fourth of four research summaries that will be provided within the week. Watch for further details on Americans’ perceptions and behaviours related to the COVID-19 pandemic.

Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company was recently certified as WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.

The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.

Follow us on Twitter at @EveryNarrative and @LogitGroup

For more information, please contact:

Margaret Brigley, CEO, Narrative Research – 902.222.7066, mbrigley@narrativeresearch.ca
OR
Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

In the coming weeks & months Americans are unlikely to undertake activities beyond their job or visiting the dentist.

• Americans are most likely to go to work in-person, if possible, and shop in-person for non-essential items, in the coming weeks and months. By contrast, only a quarter or fewer Americans are likely to take a flight or take a taxi, Uber, or Lyft.
• Although there is some uncertainty around what it would take for people to be more likely to undertake certain activities in the coming months, having strict cleaning procedures, having a sustained period of no new cases of COVID-19 in their state, strict social distancing, and having a vaccine available are all themes of importance.

August 31, 2020

LIKELIHOOD OF UNDERTAKING KEY ACTIVITIES IN THE COMING WEEKS AND MONTHS
Given the impact COVID-19 has had on routine in-person activities, Americans were asked their likelihood of undertaking a series of activities in the coming weeks and months, if possible. Results show that residents are generally not likely to go out for many activities. Nearly half would go to work in-person (46%), while a similar four in ten indicated they would be likely to visit the dentist for a routine cleaning/ procedure (41%), one-quarter would send their children to school (25%), and one-quarter would visit a physiotherapist or chiropractor (23%). Americans indicated that given the opportunity, they would be less likely to take a flight (20%) or take a taxi/Uber/Lyft (19%).

Perhaps not surprisingly, likelihood of going to work is higher among those under the age of 55, while it is also elevated among those that earn more each year, and those who have higher education. The same is true for activities like visiting a dentist, as those with higher incomes and education are more likely to partake. Across regions, residents are fairly consistent in their opinions on likelihood of undertaking activities.

WHAT IT WOULD TAKE TO MAKE UNDERTAKING THESE KEY ACTIVITIES MORE LIKELY
Americans with a low likelihood of undertaking any of these activities were asked what would make them more likely to do so. Results show that there is some uncertainty around what it would take to have them feel comfortable, but it will be crucial to have strict cleaning procedures in place, a sustained period of no new cases of COVID-19 in their state, and in some cases having a vaccine available. Looking at the activities residents are least likely to participate in, four in ten indicate having a vaccine available would increase their likelihood of taking a flight (39%), meanwhile three in ten would be more likely to take a taxi/Uber/Lyft if there were strict cleaning procedures in place (30%), or if their state had a sustained period of no new cases of COVID-19 (30%). Residents would be more likely to go to work if there were strict social distancing at that location (30%), or if there were a vaccine available (30%). Meanwhile, likelihood of visiting a dentist or a physiotherapist/chiropractor, would increase most if there were strict cleaning procedures in place (45% and 34% respectively). Meanwhile, Americans would be more likely to send their children back to school if their state had a sustained period of no new cases of the virus (45%).

LIKELIHOOD OF UNDERTAKING OTHER ACTIVITIES IN THE COMING WEEKS AND MONTHS
Further, Americans were asked how likely they would be to partake in other common activities in their community. Results display that more frequently done activities like shopping in a store for items other than necessities (53%), going for a haircut (43%), eating in a restaurant (37%), and playing the lottery (35%), held moderate likelihood among Americans. Meanwhile, going to the gym (20%), going to a pub/ bar (18%), visiting a casino to gamble (18%), and visiting a spa (17%), are only likely to be done by a small minority each in the coming weeks and months.

WHAT IT WOULD TAKE TO MAKE UNDERTAKING THESE OTHER ACTIVITIES MORE LIKELY
Once again, Americans unlikely to undertake these activities were asked what would make them more likely to do so. For activities like shopping and eating in a restaurant, strict social distancing (57% and 59% respectively) is most important, while likelihood of going to the gym will increase most when there is a sustained period of no new cases in their state (40%). Meanwhile, activities like getting a haircut, going to a bar, and visiting a spa, will become more commonplace with strict cleaning procedures (38%, 39%, and 34% respectively).

This is the second of four research summaries that will be provided within the week. Watch for further details on Americans’ perceptions and behaviours related to the COVID-19 pandemic.

This survey was conducted online July 29-31, 2020, with 1,000 Americans 18 years of age or older, from the Logit Group’s American Omnibus. Fielding every month, the Logit Group’s COVID-19 Omnibus surveys Americans to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2010 Census, by gender and age to reflect these population characteristics for the country as a whole. Results are also reflective of the country across regions. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with industry standards, a margin of error is not applied.

This is the first of four research summaries that will be provided within the week. Watch for further details on Americans’ perceptions and behaviours related to the COVID-19 pandemic.

Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company was recently certified as WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.

The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.
Follow us on Twitter at @EveryNarrative and @LogitGroup
###

For more information, please contact:
Margaret Brigley, CEO, Narrative Research – 902.222.7066 (M), mbrigley@narrativeresearch.ca,
OR
Margaret Chapman, COO, Narrative Research – 902.222.4048 (M), mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116 (M), sam.pisani@logitgroup.com

Americans are not optimistic that a vaccine for the COVID-19 virus will be available to the public before the end of the year.

Once available, only two thirds anticipate that they will personally get the vaccination.

August 31, 2020

With considerable efforts underway to develop and test a vaccination for COVID-19, Americans were asked how confident they are that a vaccine will be available to the public before the end of 2020.

Only one-third of Americans are optimistic that a vaccine will be available before year-end. Opinions are generally consistent across the country.

Some differences in opinion are evident by age, with those 55 or older being least optimistic. Meanwhile, men are notably more optimistic than women, as are higher income earners and those with higher education.

Regardless of when the vaccine is available, Americans were asked how likely they are to personally get the vaccination once it is available. Findings show that two-thirds of residents (67%) are likely to do so, although the commitment to get vaccinated varies.  Approximately four in ten (38%) indicated they will definitely get the vaccine when available, while three in ten (29%) reported that they probably will do so.  Meanwhile, two in ten (21%) either probably or definitely will not get vaccinated, while one in ten (11%) are unsure.

Across the country, intentions are generally consistent, although those in the midwest (61%) express modestly lower likelihood in getting the vaccination once available.

Demographically, likelihood in getting the vaccination decreases with age, while it is notably higher among men, higher income earners, and those with higher education.

This survey was conducted online July 29-31, 2020, with 1,000 Americans 18 years of age or older, from the Logit Group’s American Omnibus. Fielding every month, the Logit Group’s COVID-19 Omnibus surveys Americans to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2010 Census, by gender and age to reflect these population characteristics for the country as a whole. Results are also reflective of the country across regions. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with industry standards, a margin of error is not applied.

This is the third of four research summaries that will be provided within the week. Watch for further details on Americans’ perceptions and behaviours related to the COVID-19 pandemic.

Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company was recently certified as WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.

The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.

Follow us on Twitter at @EveryNarrative and @LogitGroup

For more information, please contact:

Margaret Brigley, CEO, Narrative Research – 902.222.7066, mbrigley@narrativeresearch.ca

OR

Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca

OR

Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com

The Logit Group Awarded 2020 Sales & Marketing Technology Award

August 21, 2020

The Logit Group awarded 2020 Sales and Marketing Technology Award

Toronto, Ontario. The Logit Group has been awarded the 2020 Sales and Marketing Technology (Sammy) Award for its work advancing insights through technological innovation, namely its Mobile360 multi-modal interviewing platform, as well as its Votified real-time voter research technology. The award is presented by the Business Intelligence Group to recognize organizations helping to solve the challenges of connecting and collaborating with prospects and customers.

Sales and Marketing technologies are helping to lead us through the challenging world environment,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “The Logit group embodies the spirit of the Sammy Award, with their focus and commitment to research execution and innovation. We are so proud to reward and recognize them as one of our 2020 Sammy winners, as they provide the leadership and vision needed to help companies educate and connect with their customers.”
“Being recognized as winner for the Sammy Awards is an absolute honour,” said Managing Partner Sam Pisani. “The Logit Group is a solution-driven organization, leading in market research technology and innovation across the US and Canada. This award is a testament to the work that we’ve done with our clients the past 20+ years and it furthers our drive to find innovative solutions to our clients core business needs”

Logit is one of thirty industry leaders, including IBM, Merck & PepsiCo honoured for their achievements in sales and business technology. To see a list of all the winners, click here.

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The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.
The Logit Group Inc is one of the largest independently owned research execution companies in North America. It is widely regarded as one of the top innovators in research execution services, and it combines a highly experienced staff with a unique mix of innovative and proven approaches to solve complex data collection needs for their clients.

For more information:

Steve Male
Vice President, Marketing
The Logit Group Inc.
steve.male@logitgroup.com

New Scholarship for Black/African & Indigenous Students at Humber College

August 18, 2020

The Logit Group Announces New Scholarship for Black/African and Indigenous Students at Humber College

Toronto, ON – Marketing research firm The Logit Group is investing in creating more opportunities for Black/African and Indigenous people in the field of market research. The scholarship will be available to Black/African and Indigenous students in Humber College’s post-graduate Research Analyst Program, within the Faculty of Liberal Arts & Sciences and Innovative Learning.

Humber will award two Research Analyst Program students $2,500 each over the next three years, for a total of $15,000. Beginning Fall 2020, one scholarship will be presented to a student in each of the Fall 2020 and Winter 2021 intakes.

“We have an important role as leaders in our industry to ensure diversity and opportunity, which is reflected in our mission as corporate citizens,” said Sam Pisani, managing partner, Logit Group. “This is the first research analyst award to focus on presenting more opportunities to communities that have experienced marginalization based on their race. We are excited about this award and the recipients who will be receiving it.”

Historically, Logit has collaborated with Humber College to promote the advancement of post-secondary education through sponsorship and internship. The introduction of this award furthers this partnership and encourages more inclusivity within the market research industry of Canada.

“This is a significant investment in our students at an important time for our program and the College, as we commit to initiatives to enhance equity, diversion and inclusion at Humber. We are fortunate to have partners such as the Logit Group who support our efforts by being a member of our program advisory committee, and offer student placements,” said Mona Nouroozifar, associate dean, Math and Research Skills & Analytics, Humber College. “The scholarships will be presented to students who are entering the Research Analyst Program, who identify as Black/African or Indigenous, and who have a demonstrated financial need, among other criteria.”

“We have developed a strong relationship with Humber College to assist students interested in furthering their skills in the market research space,” said Managing Partner Anthony Molinaro. “We have several former Humber interns who have elevated themselves into more senior roles within Logit and have played a key role in our company’s success. The introduction of this award takes our partnership to the next level, and closely mirrors the values we have as a culturally diverse organization.”

For more information about the award, please visit humber.ca/studentawards.

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The Logit Group is one of the largest independently owned research execution companies in North America, with offices in Ontario, Quebec, Nova Scotia, California and Michigan. It is widely regarded as one of the top innovators in research execution services, and it combines a highly experienced staff with a unique mix of innovative and proven approaches to solve complex data collection needs for their clients.

About Humber College Institute of Technology & Advanced Learning
Humber College is focused on our students’ future. As a global leader in polytechnic education, Humber students receive in-depth theoretical learning and hands-on experience with applied research and extensive industry connections. Humber provides career-focused education to more than 33,000 full-time and 23,000 part-time and continuing education students across three campuses. A comprehensive range of credentials including honours undergraduate degrees, Ontario graduate certificates, diplomas, apprenticeships and certificates, prepare career-ready global citizens to move seamlessly from education to employment. More than 86 per cent of Humber graduates are employed within six months of completing their studies. Visit humber.ca.

For more information:

Steve Male
Vice President, Marketing
The Logit Group Inc.
steve.male@logitgroup.com

Nadia Araujo
Media Relations and External Communications Specialist
Humber College Institute of Technology & Advanced Learning
nadia.araujo@humber.ca | 416.580.1364