Canadians Feeling Financially Worse Off in 2024: Top Concerns Include Retirement, Food, and Housing
Canadians are feeling financially worse off this year, with key concerns being saving for retirement, affording healthy food.
Mastering the Power of Micro-Moments in Marketing
Leverage micro-moments to connect with consumers and drive engagement through personalization, video, and voice search strategies.
How Customer Journey Mapping Transforms Brand Strategy
Customer Journey Mapping can businesses improve customer experiences and drive business growth with actionable insights.
How to Measure Influencer Marketing ROI
At its core, Influencer Marketing ROI refers to the return on investment generated by an influencer marketing campaign.
Will the Toronto Maple Leafs Win the Stanley Cup in 2025?
About one-quarter of Canadians believe that the Toronto Maple Leafs will win the Stanley Cup this year, with more support coming from those in Ontario and from younger residents.
Majority of Canadians Are Washing Their Bed Sheets Once Every Two Weeks or More
The majority of Canadians are washing their bed sheets once every two weeks or more often, with bathroom towels being washed much more frequently.
How Social Listening is Shaping Authentic Brand Voices
Social listening isn’t just about catching trending hashtags or customer mentions; it’s about diving deeper into online conversations and unearthing the unspoken.
The Role of Brand Authenticity in Building Stronger Campaigns
Brand authenticity is not just about being true to your company’s mission; it’s about connecting with people on an emotional level.
How Predictive Analytics Can Drive Growth and Insights
Predictive analytics uses historical information combined with statistical algorithms and machine learning techniques to forecast future outcomes.
The Power of Behavioural Segmentation: Strategies for Smarter Marketing
Behavioural segmentation allows businesses to go beyond the surface and look at patterns like buying habits, brand loyalty, and usage frequency.