Case Study
Residential Interior Painters Survey
By Jay Thordarson
One of the world's largest paint and coatings companies was looking to better understand the product needs of residential interior painters—specifically what paint attributes were most important when making the decision for which paint products to purchase and use.
In order to better understand their audience, the client asked a battery of product attributes and price points to determine an ideal product/price mix. The goal: to create a product/price mix that was superior in offer to competitors.
The Challenge
In order to better understand their audience, the client asked a battery of product attributes and price points to determine an ideal product/price mix.
The Details
N= 200 online from professional interior painter sample
LOI: 10 mins
IR: 60%
The Methodology
An online methodology was used in conjunction with Logit's proprietary B2B opted-in panel to conduct a 20-minute survey.
The Solution
The client leveraged Logit's proprietary B2B professional panel which allowed them to pre-profile for residential interior painters.
Through profiling and enhanced screening, they were able to segment sample and apply quotas within their survey for number of properties painted, and property type (detached home vs condo).
An on line methodology was used in conjunction with Logit's proprietary B2B opted-in panel to conduct a 20-minute survey. In the survey, painters were asked to assess a battery of product attributes and prices to best determine an ideal mix for future paint products.
The Results
Through feedback from the painters invited to the study, the client was able to create ideal products at ideal price points which can be introduced to the market. They were also able to identify additional product needs by subcategory i.e. detached home vs condo painter.
Jay Thordarson
VP, Research Services
Jay is an accomplished market research professional with extensive experience in global qualitative and face-to-face research.