The pandemic has given many Canadians the opportunity to slow down the pace and enjoy personal and family time. July 28, 2020 While there have been many negative consequences of the overall pandemic experience, there are some positive outcomes that most Canadians have experienced during this period of time. With [...]
Without a doubt, one of the most important aspects of any project managers job is to keep clients informed about a projectâs progress. Whether itâs programming questions, discoveries during testing, or issues encountered during field, itâs essential to keep clients in the loop so that they can make an informed [...]
I often thought the world would be a much better place if all politicians were, by law, required to have a history degree. The relevant knowledge and trends they could draw from to help shape insights, process and a successful path forward would really serve us all. As researchers, this [...]
Interviewing Hard-to-Reach Respondents During Difficult Times By Arundati Dandapani Door to door sampling was the truest, recall the veterans, who are still grappling with the challenges of an industry that has fast moved towards automation and programmatic designs. Research reveals that operational efficiency and costs have brought down the overall [...]
Mixed methodology, otherwise known as multi-mode research is a popular choice when approaching emerging markets. With varying response rates, influenced by geography, language and respondent qualification to name a few, a mixed methodology approach allows researchers to compensate for coverage biases and shortfalls. Cultural influences play a major role in [...]
Top 5 Market Research Predictions for 2020 This is the time of year when everybody seems to be making predictions. Within the realm of market research, Iâve seen quite a few articles forecasting methodologies and the impact of data privacy. From my own experience, here are five trends or changes [...]
When asking children âwhat do you want to be when you grow up?,â amongst the replies of doctors, astronauts, princesses and cowboysâŠI imagine not many said a career in market research, or more specifically market research data collection. Yet here we are, most of us lifelong research professionals spanning many [...]
Multicultural Research: Top 3 Things You Should Know According to a 2017 American Community Survey, one in seven US residents are foreign born. In Canada, that number is even higher. At the time of the 2011 National Household Survey, 1 in 5 Canadians were born outside Canada. This large influx [...]
In the last decade, there have been significant changes to how researchers define âcustomer satisfaction,â as well as how they use this metric. Also known as CSAT, customer satisfaction measurement has evolved over time, largely spurred on by technology. It has moved from point-in-time to real-time, from anonymous to linked, [...]
It might sound obvious, but your sample is the most important part of your market research project. Too often, it seems like the survey participantsâ experiences and opinions of market research are somewhat overlooked. However, our industry relies heavily on individuals giving up their own time and effort to respond [...]