Keeping your market research data safe and secure

2021-03-18T14:01:12+00:00March 18, 2021|Business, Information, Marketing, Methodology, Technology|

Market research companies are faced with varying challenges and security threats when it comes to protecting their data. Over the last two years, there have been many breaches exposing millions of data records as cybercriminals have been targeting both the public and private sectors.

Multicultural Research: Top 3 Things You Should Know

2019-11-13T14:47:36+00:00November 13, 2019|Business, Marketing, Methodology|

Multicultural Research: Top 3 Things You Should Know According to a 2017 American Community Survey, one in seven US residents are foreign born. In Canada, that number is even higher. At the time of the 2011 National Household Survey, 1 in 5 Canadians were born outside Canada. This large influx [...]

Getting the Best Out of Your Customer Satisfaction Program

2019-09-19T15:50:26+00:00September 19, 2019|Advertising, Business, Marketing, Methodology, Technology, Uncategorized|

In the last decade, there have been significant changes to how researchers define “customer satisfaction,” as well as how they use this metric. Also known as CSAT, customer satisfaction measurement has evolved over time, largely spurred on by technology. It has moved from point-in-time to real-time, from anonymous to linked, [...]

Top Four Tips for Boosting Sampling Response Rates

2019-09-05T14:13:01+00:00September 5, 2019|Business, Information, Marketing, Methodology, Uncategorized|

It might sound obvious, but your sample is the most important part of your market research project. Too often, it seems like the survey participants’ experiences and opinions of market research are somewhat overlooked. However, our industry relies heavily on individuals giving up their own time and effort to respond [...]

Trust, But Verify: Using Online Panels for B2B Research

2019-08-22T15:27:54+00:00August 22, 2019|Business, Marketing, Methodology, Technology|

Conducting B2B research via online panels is an increasingly attractive option. Its more efficient cost model translates to roughly 30% of the price of running the same project by telephone. Incentives are lower online and you’re able to cast a much wider net to accomplish goals far more quickly. While [...]

Please Welcome Brendan Sammon – Vice President of Client Development

2019-07-31T16:09:29+00:00July 31, 2019|Business, Marketing|

Toronto, ON, July 31, 2019 Brendan Sammon joins The Logit Group Inc. The Logit Group, one of North America’s largest independently owned market research execution and data collection firms is proud to welcome Brendan Sammon, who has joined the team as Vice President of Client Development. In his new role, [...]

Do Try This at Home: Understanding the Benefits of IHUT

2019-08-06T05:08:08+00:00July 25, 2019|Business, Marketing, Methodology, Technology|

For more than 25 years, Logit Group has worked in quantitative and qualitative research, but our areas of expertise go beyond traditional online sampling to areas like in-home usage testing (IHUT). If you’re not familiar with this method, it’s a really cost-effective way to test your product with real people [...]

New Partnership Announcement from Logit Group

2019-05-09T15:18:11+00:00April 30, 2019|Business, General, Marketing|

The Logit Group is proud to announce a new working partnership with Jake Pryszlak commonly known as The Research Geek. The aim of this partnership is to produce valued long-form content for the Market Research and Data Collection industries including blogs, articles, interviews, and more. About Jake Jake is active across [...]

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