The Logit Group Partners with NeoCurrency to Offer Customizable Incentives

2021-09-14T17:15:37+00:00September 14, 2021|Business|

 The Logit Group — one of the market research industry’s most innovative and tech-driven firms — has recently partnered with NeoCurrency, one of the leading incentive providers in the market research space with access to over 500 brand incentives in North America. This integration with NeoCurrency completely customizes the way [...]

Keeping your market research data safe and secure

2021-03-18T14:01:12+00:00March 18, 2021|Business, Information, Marketing, Methodology, Technology|

Market research companies are faced with varying challenges and security threats when it comes to protecting their data. Over the last two years, there have been many breaches exposing millions of data records as cybercriminals have been targeting both the public and private sectors.

VICTOR LINDO: MAKING IT WORK THROUGH ENTHUSIASM AND CURIOSITY

2021-02-11T15:35:07+00:00February 11, 2021|Business, Information, Technology|

If you need something fixed, Victor Lindo is on the case. As Logit’s Vice President, Data Management, Victor does more than just oversee programming and data (though he does that too); he’s the one to call to make things work. “They usually put me where there’s problems,” Victor jokes. However, [...]

The COVID-19 pandemic has negatively impacted both the mental health and financial situations of a large minority of Canadians.

2020-11-05T17:40:37+00:00November 5, 2020|Business, General, Health, Marketing, Methodology, Uncategorized|

HALIFAX, November 5, 2020: In an ongoing effort to understand the impact of the global pandemic, Narrative Research has been asking Canadians about the impact they have experienced. The information in this release comes from two sources - the East Coast Voice online panel (including over 1,900 responses from Atlantic [...]

Extending Your CATI Reach

2020-11-02T08:30:06+00:00November 2, 2020|Business, General, Information, Marketing, Methodology, Technology|

In the vast and varied world of market research data collection, one of the most time tested methods of administering surveys is with live agents over the phone, also known by the acronym CATI (Computer Aided Telephone Interviewing). Before the rise of the smart phone, targeting and interviewing random representative [...]

Canadians’ Preference In The Us Presidential Election

2020-10-23T17:39:52+00:00October 23, 2020|Business, Information, Media|

Among Canadian adults, there is overwhelming support for Joe Biden in the upcoming American presidential election. At least three-quarters of Canadians in each of the country’s five regions would prefer Biden. October 23, 2020 CANADIANS’ PREFERENCE IN THE US PRESIDENTIAL ELECTION There is massive support for Democrat Joe Biden among [...]

The Importance of Validating Online Voter Respondents

2020-10-07T14:30:07+00:00October 7, 2020|Business, Information, Media, Methodology, Technology|

With a little less than a month until the 2020 US presidential election, political polling is in full swing across the country. Phone centers are at or near capacity trying to keep up with political polling demand, and online panel sources are being utilized at a higher frequency for political [...]

There is strong opposition to opening the Canada-U.S. border within the next month, with the exception of Quebec where opinions are mixed.

2020-09-14T13:11:59+00:00September 14, 2020|Business, General, Information|

Overall, there is moderate support for opening all provincial and territorial borders within Canada over the next month, without quarantine restrictions. Support is highest in Ontario and lowest in Atlantic Canada. September 11, 2020 OPENING THE CANADIAN BORDER TO THE UNITED STATES WITHIN THE NEXT MONTH There is strong opposition [...]

Canadian residents are moderately satisfied with governments’ response to the COVID-19 crisis, satisfaction is higher at the provincial level than at the federal level.

2020-09-11T13:23:22+00:00September 11, 2020|Business, General, Information, Marketing, Technology|

With the exception of Quebec, residents in all Canadian regions and provinces are less confident in the measures taken by their provincial government to combat COVID-19 than they were in May. Canadian residents are appreciative of the provincial health care system during COVID-19, with the exception of Quebec where opinions [...]