Canadians’ Preference In The US Election

Among Canadian adults, there is overwhelming support for Joe Biden in the upcoming American presidential election.
At least three-quarters of Canadians in each of the country’s five regions would prefer Biden.

October 23, 2020

CANADIANS’ PREFERENCE IN THE US PRESIDENTIAL ELECTION

There is massive support for Democrat Joe Biden among Canadian adults who express a preference in the upcoming US election. Eight-in-ten adults (79%) currently favour the former Democratic US Vice-President in the November 3rd US election, with incumbent Republican Donald Trump gaining the backing of only two-in-ten (20%). One percent of Canadians who offer an opinion on this question, support other options. Approximately 22 percent of Canadians say they would not vote, are undecided, or otherwise do not express an opinion.

This distribution of support is in marked contrast to national polls south of the border, which at the present time generally indicate a much closer race, although most surveys presently suggest Biden has greater support than Trump.

Regionally in Canada, Biden’s support is highest in Quebec (85%) and Atlantic Canada (84%), with slightly less backing in British Columbia (77%), the Prairie Provinces (76%), and Ontario (also 76%).

Other demographics indicate that Biden performs comparatively better among Baby Boomers (86%) and females (85%).

This survey was conducted online October 7-9, 2020, with 1,230 Canadians 18 years of age or older (972 decided adults), from the Logit Group’s Canadian Omnibus. Fielding every month, the Logit Group’s COVID-19 Omnibus surveys Canadians to ask their opinions and behaviours related to topical issues. Results were analyzed by Narrative Research. Data was weighted based on the 2016 Census, by gender, age, and region to reflect these population characteristics in each province. As a non-probability sample (i.e., a panel sample where residents have joined a panel to share their opinions), and in accordance with CRIC Public Opinion Research Standards, a margin of error is not applied.

Narrative Research (www.narrativeresearch.ca), is a leading public opinion and market research company headquartered in Canada. The company was recently certified as WBE (Women Business Enterprise). As a non-partisan, 100% Canadian-owned research company, Narrative Research is dedicated to providing clients with state-of-the-art research and strategic consulting services.

The Logit Group (https://logitgroup.com/) is a leading North American data collection and market research execution company headquartered in Toronto, conducting large-scale projects for a variety of well-known research agencies and brands. Logit employs industry-best technologies across an array of methodologies, and is independent, experienced and quality-oriented.

For more information, please contact:

Margaret Brigley, CEO, Narrative Research – 902.493-3830, mbrigley@narrativeresearch.ca
OR
Margaret Chapman, COO, Narrative Research – 902.222.4048, mchapman@narrativeresearch.ca
OR
Sam Pisani, Managing Partner, Logit Group – 416.629.4116, sam.pisani@logitgroup.com