Paul Izzo: Logit’s Three-Pronged Approach to Success

2021-01-14T15:17:16+00:00January 14, 2021|Health, Marketing|

As Vice President of Sales & Business Development, Paul Izzo’s job is never boring.  “In market research, there is a constant need for problem-solving,” he says. “Methodologies will evolve and blend more over time.”  Paul knows success is not a one-person show. Rather, he takes a three-pronged approach that involves [...]

CATI IN 2019: Battling Declining Response Rates

2019-10-30T15:22:58+00:00October 30, 2019|Marketing, Methodology|

The transition away from telephone interviewing is well underway. Online polls now make up the principal source of data on consumer opinion surveys, with CATI projects largely being relegated to B2B audiences, historic tracking studies and geographic areas that lack online representation. Although online has now become the preferred methodology [...]

Go to Top