Paul Izzo: Logit’s Three-Pronged Approach to Success

As Vice President of Sales & Business Development, Paul Izzo’s job is never boring. 

“In market research, there is a constant need for problem-solving,” he says. “Methodologies will evolve and blend more over time.” 

Paul knows success is not a one-person show. Rather, he takes a three-pronged approach that involves the right team, the right clients, and the right tools. It is also the approach that sets Logit apart from its competitors. 

The Team: Setting Ourselves Apart
Paul joined us in early March of 2020, just days before the world went into lockdown. “It was not an ideal onboarding process amidst the pandemic,” he admits. However, Paul found himself connecting with the team immediately from his home base in California.

“Project management is outstanding at Logit,” Paul recognizes. “Taking ownership and having free reign on communication and the autonomy to fully manage a project shows our total level of competency to clients.”

The Clients: Logit Across North America
For Paul, building new relationships with a variety of clients is the goal. His work is always changing, and he is always learning — another secret to keeping market research interesting. 

Alongside Chris Connolly, he is helping to broaden Logit’s presence across the North American marketplace, and this relationship building is top of mind for Paul.

He is leveraged his medical background to develop regulatory and health work for Logit, as well as oversee new and strategic sales and growth initiatives.

That said, Paul does not compromise the quality of Logit’s work for the quantity of work. While he will always listen and try to understand any needs —remaining mindful of the client’s resources for the best possible outcome — he is also adamant about knowing when to say no.

“Sometimes that’s the best service you can do for a client.”

The Tools: Logit’s Arsenal of Products and Services
With a good team in place and great clients to work for, the final piece is having the products and services to bring the two together. 

From current CATI methods to the future of Mobile360 plus a wide array of online offerings, Logit has an unrivaled ability to retrieve high-quality B2C and B2B data, while incorporating mixed-mode and more interactive research.

And much like the evolution of these tools, Paul has expanded his own skill set and offerings, incorporating Logit’s powerful and innovative tools while servicing new and established clients.

Always learning and always growing; as Paul will be the first to tell you, market research is never boring. 

To speak to Paul for your next project, contact us today.