Move over, millennials; it’s Gen Z’s time

2023-03-22T17:13:39+00:00February 4, 2019|Marketing, Media, Technology|

Generation Z, more popularly known as Gen Z, is about to do something few are sufficiently prepared for: in 2019, Gen Z will surpass millennials to become the most populous generation across the globe, comprising approximately 32% of the population. This will require a fundamental shift in marketers’ attitudes regarding [...]