Interviewing Respondents During Difficult Times

2022-02-26T15:46:16+00:00April 2, 2020|Business, Marketing, Methodology, Technology|

Interviewing Hard-to-Reach Respondents During Difficult Times By Arundati Dandapani Door to door sampling was the truest, recall the veterans, who are still grappling with the challenges of an industry that has fast moved towards automation and programmatic designs. Research reveals that operational efficiency and costs have brought down the overall [...]

Mixed Methodology For Emerging Markets

2022-02-26T16:46:38+00:00February 14, 2020|Business, General, Marketing, Methodology|

Mixed methodology, otherwise known as multi-mode research is a popular choice when approaching emerging markets. With varying response rates, influenced by geography, language and respondent qualification to name a few, a mixed methodology approach allows researchers to compensate for coverage biases and shortfalls. Cultural influences play a major role in [...]

CATI IN 2019: Battling Declining Response Rates

2019-10-30T15:22:58+00:00October 30, 2019|Marketing, Methodology|

The transition away from telephone interviewing is well underway. Online polls now make up the principal source of data on consumer opinion surveys, with CATI projects largely being relegated to B2B audiences, historic tracking studies and geographic areas that lack online representation. Although online has now become the preferred methodology [...]

Getting the Best Out of Your Customer Satisfaction Program

2019-09-19T15:50:26+00:00September 19, 2019|Advertising, Business, Marketing, Methodology, Technology, Uncategorized|

In the last decade, there have been significant changes to how researchers define “customer satisfaction,” as well as how they use this metric. Also known as CSAT, customer satisfaction measurement has evolved over time, largely spurred on by technology. It has moved from point-in-time to real-time, from anonymous to linked, [...]