Election season in our industry is an especially busy period where we find ourselves handling a large volume of time sensitive political projects, primarily through phone or on-line data collection. Typically, the period begins after Labour Day and by the time October rolls around, our dedicated public affairs team is [...]
Interviewing Hard-to-Reach Respondents During Difficult Times By Arundati Dandapani Door to door sampling was the truest, recall the veterans, who are still grappling with the challenges of an industry that has fast moved towards automation and programmatic designs. Research reveals that operational efficiency and costs have brought down the overall [...]
Mixed methodology, otherwise known as multi-mode research is a popular choice when approaching emerging markets. With varying response rates, influenced by geography, language and respondent qualification to name a few, a mixed methodology approach allows researchers to compensate for coverage biases and shortfalls. Cultural influences play a major role in [...]
Top 5 Market Research Predictions for 2020 This is the time of year when everybody seems to be making predictions. Within the realm of market research, Iāve seen quite a few articles forecasting methodologies and the impact of data privacy. From my own experience, here are five trends or changes [...]
Everyone thinks you need a certain personality to be a market researcher, but you donāt have to be Sherlock Holmes for a successful career in this field. Of course, some skill in observation and investigationāand a keen interest in peopleācan certainly go a long way. Many people can get a [...]
The transition away from telephone interviewing is well underway. Online polls now make up the principal source of data on consumer opinion surveys, with CATI projects largely being relegated to B2B audiences, historic tracking studies and geographic areas that lack online representation. Although online has now become the preferred methodology [...]
In the last decade, there have been significant changes to how researchers define ācustomer satisfaction,ā as well as how they use this metric. Also known as CSAT, customer satisfaction measurement has evolved over time, largely spurred on by technology. It has moved from point-in-time to real-time, from anonymous to linked, [...]