Soban Ahmed has gone from joining the team directly from Humber College’s Research Analyst program in 2021, to supporting Logit’s largest client.
After building rapport with project managers, Soban now finds himself among their ranks, earning the promotion in 2022.
“I always did my best to try and stand out,” he says, “and do anything to ensure that the study was a success.”
Soban’s main areas of focus are financial, B2B and multicultural studies, and it’s the latter that has him most excited.
“The newcomer aspect of the multicultural research I do is interesting to me,” he says. “It’s important for our clients to figure out what newcomers need in order to settle into Canada, whether that’s financially or even at the grocery store.”
Soban’s interest in the market research industry has only grown since joining Logit. He enjoys the collaborative aspect of the work, and how all departments work in harmony to meet project demands.
“It’s a great feeling when we put our brains together and figure out a solution to give clients what they need, on time and under budget.”
For more on the work of Soban Ahmed, contact us today.
FAQs
Soban Ahmed has worked on various projects that aim to understand the needs of newcomers to Canada. These projects often involve conducting surveys and focus groups with recent immigrants to gather data on their experiences and challenges.
Logit employs a range of methodologies to gather data for their multicultural research studies. These include online surveys, telephone interviews, and in-person focus groups, depending on the target demographic and research objectives. The goal is to obtain a comprehensive understanding of newcomers’ needs and experiences from various angles. By using mixed methods, Logit ensures the data collected is robust and reflective of the diverse newcomer population in Canada. This approach helps clients gain valuable insights into how to improve their products, services, and outreach efforts to better meet the needs of newcomers.
The insights from these studies have had tangible benefits for newcomers in Canada. For instance, financial institutions have used the research to create more accessible banking services tailored to newcomers, such as offering multi-language support and simplified account-opening procedures. Retailers have adjusted their product offerings and marketing strategies to include items and promotions that cater to the dietary preferences and shopping habits of various immigrant communities. These changes have helped newcomers feel more welcome and supported, easing their transition and integration into Canadian society.
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