Calibr8 – A Layered, Scientific Approach to Data Quality in Market Research
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As Canada prepares to finalize a new trade and security agreement with the United States, our latest survey sheds light on Canadian views on economic leadership.

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Evolving With the Electorate: How Political Research Must Keep Pace with Change

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In our work with academic institutions, policy think tanks, and public affairs teams, one thing has become clear: traditional political research methodologies are being stress-tested by the speed of public opinion.

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What Is the Most Iconic Canadian Brand?

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With Canada Day quickly approaching, we wanted to understand which brands Canadians deem to be Canadian, and what influences whether or not a brand is considered Canadian.

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