For decades, RDD (Random Digit Dialing) was the gold standard for collecting telephone data from the general public for market research purposes. This is particularly the case in the government and academic space, where many are still leveraging this methodology. However, with the sharp and continued rise of cell phone [...]
In 2019, in-person interviewing and focus groups were halted. During the years leading up to the global COVID-19 pandemic, in-facility projects and in-home/office interviewers were on the decline. In a post-COVID world, we are faced with tighter budgets and less willingness for clients to spend on a facility rental for [...]
Learn how online panels can help you gather valuable insights for effective market research, and how The Logit Group can assist you with our innovative and holistic approach.
Learn how focus groups and bulletin boards can help you gather valuable insights for effective market research, and how The Logit Group can assist you with our innovative and holistic approach.
Discover the advantages and disadvantages of do-it-yourself market research and how The Logit Group can help you achieve your research goals with our holistic approach.
Looking for high-quality market research near you? Follow these steps to find the right research execution company for your business. The Logit Group offers a wide range of methodologies and industry expertise to provide valuable insights to our clients.
The Logit Group is absolutely thrilled to announce that Danielle Rissmeyer has been selected as a 2023 GreenBook Future List Honoree. The Future List recognizes leadership, professional growth, personal integrity, passion, and excellence in consumer insights and marketing professionals within the first 10 years of their careers. Danielle's vibrance and [...]
Soban Ahmed has gone from joining the team directly from Humber College's Research Analyst program in 2021, to supporting Logit’s largest client. After building rapport with project managers, Soban now finds himself among their ranks, earning the promotion in 2022. “I always did my best to try and stand out,” [...]
Immigrants bring a diverse range of skills, experiences, and cultural backgrounds to a country, and understanding their needs and preferences is essential for businesses looking to expand their customer base and generate new sources of revenue. One of the key benefits of researching immigrant markets is that it allows businesses [...]
Maintaining diversity and inclusion in sample sets when conducting a market research study is essential for a number of reasons. In this article, we will explore the importance of ensuring diversity and inclusion in these sample sets and how it can impact the accuracy and effectiveness of your market research. [...]