Kirsten Tkach: Always innovating

2022-03-24T16:06:59+00:00March 4, 2022|Marketing|

With 15 years of experience in the market research industry, Kirsten Tkach has observed many evolutions and changes — some seismic, and some more nuanced. Now as a Project Manager with Logit, Kirsten has taken what she’s seen and learned and applied it to several different sectors, including focus groups, [...]

Yvonne Dela Doe-Demosse: Humber Scholarship

2022-03-18T20:16:18+00:00March 18, 2021|Information, Marketing|

We are honored to congratulate Yvonne Dela Doe-Demosse as the second recipient of our Humber College Research Analyst BIPOC scholarship. Yvonne feels she’s “on the right path” since receiving the scholarship, and tells us how her time at Humber has prepared her to enter the market research industry. https://youtu.be/QGw0R_5wOWE   [...]

Paul Izzo: Logit’s Three-Pronged Approach

2022-03-18T20:21:41+00:00January 14, 2021|Health, Marketing|

As Vice President of Sales & Business Development, Paul Izzo’s job is never boring.  “In market research, there is a constant need for problem-solving,” he says. “Methodologies will evolve and blend more over time.”  Paul knows success is not a one-person show. Rather, he takes a three-pronged approach that involves [...]