Four Ethnic Voice Accord (EVA) Panelists Share Their Stories

2021-05-20T17:41:34+00:00March 31, 2021|General, Information, Marketing, Methodology|

Every newcomer has a different story, and a different path to North America. Four Ethnic Voice Accord panelists recently shared their stories about how they've had their voices heard by taking part in a variety of EVA surveys. Michael Sayaman explained how EVA gives new North Americans a platform to [...]

Keeping your market research data safe and secure

2021-03-18T14:01:12+00:00March 18, 2021|Business, Information, Marketing, Methodology, Technology|

Market research companies are faced with varying challenges and security threats when it comes to protecting their data. Over the last two years, there have been many breaches exposing millions of data records as cybercriminals have been targeting both the public and private sectors.

Yvonne Dela Doe-Demosse: The Second Recipient of our Humber College Research Analyst BIPOC Scholarship

2021-06-14T14:16:27+00:00March 18, 2021|Information, Marketing|

We are honored to congratulate Yvonne Dela Doe-Demosse as the second recipient of our Humber College Research Analyst BIPOC scholarship. Yvonne feels she’s “on the right path” since receiving the scholarship, and tells us how her time at Humber has prepared her to enter the market research industry. Yvonne sees [...]

Multicultural Best Practices

2021-02-26T03:32:28+00:00February 26, 2021|Marketing, Methodology|

Shauna Tran understands the importance of multicultural representation in market research.  “Having a diverse representation of population is key,” our Project Manager says, “especially since many organizations are using our data to tell their stories.” Shauna shares five best practices from Logit's multicultural research approach: Maintain an inventory of quality [...]

Paul Izzo: Logit’s Three-Pronged Approach to Success

2021-01-14T15:17:16+00:00January 14, 2021|Health, Marketing|

As Vice President of Sales & Business Development, Paul Izzo’s job is never boring.  “In market research, there is a constant need for problem-solving,” he says. “Methodologies will evolve and blend more over time.”  Paul knows success is not a one-person show. Rather, he takes a three-pronged approach that involves [...]