Canadians’ Preference In The Us Presidential Election

2020-10-23T17:39:52+00:00October 23, 2020|Business, Information, Media|

Among Canadian adults, there is overwhelming support for Joe Biden in the upcoming American presidential election. At least three-quarters of Canadians in each of the country’s five regions would prefer Biden. October 23, 2020 CANADIANS’ PREFERENCE IN THE US PRESIDENTIAL ELECTION There is massive support for Democrat Joe Biden among [...]

The Importance of Validating Online Voter Respondents

2020-10-07T14:30:07+00:00October 7, 2020|Business, Information, Media, Methodology, Technology|

With a little less than a month until the 2020 US presidential election, political polling is in full swing across the country. Phone centers are at or near capacity trying to keep up with political polling demand, and online panel sources are being utilized at a higher frequency for political [...]

Top Three Research Lessons From Election Season Polling

2019-10-17T19:36:37+00:00October 17, 2019|Information, Media, Methodology, Technology|

With the Canadian Federal Election taking place on October 21st and the US Presidential election slated for 2020, it’s a perfect time for us researchers to reflect upon sampling, declining response rates, margins of error, and questionnaire wording for federal election polling surveys. Those of you who are not researchers [...]

Personalize Your Marketing Campaigns With Voter Profiling

2019-05-09T15:49:32+00:00May 9, 2019|Marketing, Media, Methodology, Technology|

If you use a service like Netflix or Amazon Prime, have you ever questioned its ability to know you well enough to offer up a film or show that you would be interested in watching? It’s something I’ve wondered about—this capability of presenting me with the right thing at the [...]